Post-Digital Marketing Strategy for Professionals
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Post-Digital Marketing Strategy for
Professionals
The Problem
Professionals are struggling to remain relevant and meaningful to their clients in the post digital world
The Problem:
About this resourceAbout InfluentialInfluential is the digital agency for professionals – we help them clearly communicate their value to attract clients, build their brand and online leaders in their field. How can Influential help?Influential offers website, branding and marketing solutions for professionals.
The Challenge
Most Professional Practices with <20 staff lack in-house digital marketing expertise
How do we get there?
5. Core Product
• Graduated as a vet in 2000• 14 years in veterinary practice• 10 Years as a partner of Cairns Vet• 3 Clinics, 20 Staff
• Needed to stand out online• Built clinic website in 2004• Have since built hundreds of sites • Understand what small business needs• Retired from vet practice when I turned 40
About Dallas
Design, Develop & Deliver
• Building your Social Sales Funnel
Building your Social Sales Funnel
A big thanks to you
For watching us…
Goals:Attract ClientsBuild An Expert BrandGrow Your Business /Career
Design, Develop & Deliver
Building your Social Sales Funnel
How do you attract more ideal clients…
1. Know
2. Like
3. Trust
4. Try
5. BuyAnd convert them into buyers?
Design, Develop & Deliver
Building your Social Sales Funnel
Building your Social Sales Funnel
Business AuthorityRelationship Narrative Delivery
Business AuthorityRelationship Narrative Delivery
Know
Social Sales Process• Who we are• What we do• Who we help• What’s the ROI
• Challenge: getting noticed
Know
Like
Social Sales Process• Why we do it• How we’re different• Why they should
care• What we stand for
• Challenge: Building alignment + Being remembered
Know
Like
Trust
Social Sales Process• Why trust us• Our expertise• What’s the proof
• Challenge: Making Sense & Differentiation
Know
Like
Trust
Social Sales Process• How it works• How it’s easy• That it’s for them
Qualifiy Buyer
• Challenge:• Get them to take
action
Try
Know
Like
Trust
Social Sales Process• Convert Sale• Begin Onboarding• Deliver Value
• Challenge:Deliver detail while maintaining big picture and relationship
Try
Buy
Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =Revenue+ Relationships
Know
Like
Trust
Social Sales Process
Try
Buy
Search
Social
Share
Sales
Solution
Know
Like
Trust
Social Sales Process
Try
Buy
Platform
Personal
Publish
Products
Program/Platform/Package etc
Know
Like
Trust
Social Sales Process
Try
Buy
Search
Social
Share
Sales
Solution
Know
Social Sales Process• Who we are• What we do• Who we help• What’s the ROI
• Challenge: getting noticed
Know
Like
Social Sales Process• Why we do it• How we’re different• Why they should
care• What we stand for
• Challenge: Building alignment + Being remembered
Know
Like
Trust
Social Sales Process• Why trust us• Our expertise• What’s the proof
• Challenge: Making Sense & Differentiation
Know
Like
Trust
Social Sales Process• How it works• How it’s easy• That it’s for them
Qualifiy Buyer
• Challenge:• Get them to take
action
Try
Know
Like
Trust
Social Sales Process• Convert Sale• Begin Onboarding• Deliver Value
• Challenge:Deliver detail while maintaining big picture and relationship
Try
Buy
Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =Revenue+ Relationships
• Our online hub• We control it• Foundation• Other systems:
• DomainsEmail
• Hosting• GoogleKnow
Level 1 - Platform
Authority
Digital Brand ArchitecturePlatform
Level 2 - Personal• How we connect• Show our personality• Branded• Interaction• Systems:
• CRMs• Social Media• Email Marketing• AutorespondersLike
Know
Influential Digitalwww.influential.com.au
RelationshipVisibleVisible
But now this takes place in an online, social environment
Level 3 - Publishing• Share our
expertise• Document
method• Build authority• Make your
expertise shareable
TrustLike
Know
Level 4 - Productise• Package and
price small services
• Monetise sales and marketing
• Make your services shoppable
TellTrust
Like
Know
Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
Reaching your clients
Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
Share your Expertise
Social Sales Process supports the customer journey
This creates a foundation for us to build our online profile, or marketing process, and our
product ecosystem
Convenience
• Deliver Brand Promise
• Solve problem• This is where full
value is actually delivered
• Can be:• Package• Program• Platform
Sell
Tell
Trust
Like
Know
Level 5 - Program
Sell
Tell
Trust
Social Sales Process
Like
Know
Output = Brand Value =Revenue + Relationships
What’s your post-digital marketing strategy?
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