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Digital Marketing for eCommerce
21

Digital marketing for eCommerce 101

Apr 16, 2017

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Page 1: Digital marketing for eCommerce 101

Digital Marketing for eCommerce

Page 2: Digital marketing for eCommerce 101

how to increase traffic quality & quantity

Page 3: Digital marketing for eCommerce 101

You have only THREE job to do!

Page 4: Digital marketing for eCommerce 101

get discovered

Page 5: Digital marketing for eCommerce 101

get discovered convert

Page 6: Digital marketing for eCommerce 101

get discovered convert

analyse

Page 7: Digital marketing for eCommerce 101

getting discovered

blogs

an average increase of traffic to 55% percentage

Page 8: Digital marketing for eCommerce 101

getting discovered

blogs

most effective way to increase ‘backlinks’ or ‘inbounds’

Page 9: Digital marketing for eCommerce 101

getting discovered

user reviews

relevant to search engines

Page 10: Digital marketing for eCommerce 101

getting discovered

classic SEO

‘be relevant to users’

Page 11: Digital marketing for eCommerce 101

converting customers

call for action

Does everything right, then forgets this!

Page 12: Digital marketing for eCommerce 101

converting customers

call for action

Does everything right, then forgets this!

Page 13: Digital marketing for eCommerce 101

converting customers

abandoned cart nurturing

You start by measuring

Page 14: Digital marketing for eCommerce 101

converting customers

abandoned cart nurturing

forms - ‘less is more’

Page 15: Digital marketing for eCommerce 101

converting customers

abandoned cart nurturing

reminder for purchase

Page 16: Digital marketing for eCommerce 101

converting customers

abandoned cart nurturing

Gift coupon or certificates in ‘scheduled process’

Page 17: Digital marketing for eCommerce 101

understanding audience

analytics

Page 18: Digital marketing for eCommerce 101

understanding audience

analytics

Page 19: Digital marketing for eCommerce 101

understanding audience

analytics

Page 20: Digital marketing for eCommerce 101

get discovered convert

analyse

Page 21: Digital marketing for eCommerce 101

QPlay Tech Private Limited

Nithin George

@nithincharuvila

[email protected]