Digital Marketing For Customer Acquisition

www.digitalvidya.com

Digital MarketingFor Career & Business Growth



Partnership with Google


Partnership with Google


Today’s Session Agenda

• Introduction

• Orientation to Digital Marketing

• Framework to Multiply Revenue

• Exercise: Online Adv Strategy for Lead Gen

• Career Opportunities in Digital Marketing

• Digital Marketing Certification Overview

• A Surprise

• Special Gift: Optimize Your LinkedIn Profile

• Q & A


What is Digital Marketing?


“The process of reaching out to and

engaging with your customers/users through

Digital Media (Internet, Email, Mobile)”


Let’s learn about key

Digital Marketing Channels


SEO or Organic Search

SEM or PPC




Inbound Marketing

Wikipedia: Inbound marketing refers to marketing activities that bring visitors

in, rather than marketers having to go out to get prospect’s attention.


Mobile Marketing



Let’s learn from Real Examples


Remarketing


Examples: Google & Facebook


Tweet 2 Order


Over 20% All Sales through Facebook


SEO: Creating Scale


Reach Leads SalesSEO, Ads,

Email,

Social

Media…

Conversion Optimization

Analytics (Metrics, Tools)

Customer Acquisition Framework

Targeted

ReachVisitors


True Opportunity

Reach Leads Sales Revenue Growth %

1000 100 10 1 Lac

1500 150 15 1.5 Lacs 50

1000 150 15 1.5 Lacs 50

1000 150 15 1.5 Lacs 50

1000 100 20 2 Lacs 100

1500 337 67.5 6.75 Lacs 575


Exercise: Online Advertising

Strategy for Lead Generation


Google Adwords vs Facebook Ads

• Adwords: intent => higher conversion

• Facebook: targeting

• Facebook: early mover advantage


Opportunity of Targeting on Facebook

• Age

• Location

• Gender

• Relationship Status

• Social Connection on Facebook

• Occupation

• Education


Interest & Behaviour Targeting


Exercise: No of Men above 25 Years in Delhi

on Facebook?

http://www.facebook.com/ads/create


Custom Audience: Email or Phone


Retargeting on Facebook


Landing Page Optimization


Reach Visitors Leads SalesSEO, Ads,

Email,

Social

Media…

Customer Acquisition Framework

Targeted

Reach

Conversion Optimization

Analytics (Metrics, Tools)


Time to Create Your Strategy

http://bit.ly/dv-es

http://bit.ly/dv-lg


Career Opportunities



Career Opportunities

Title Exp (years) Salary (Rs Lacs PA)

Executive 0 - 1 1.5 - 4.0

Specialist 1 - 3 2.0 - 5.0

Team Lead 2 - 4 3.0 - 6.0

Strategist/Analyst 3 - 5 4.0 - 8.0

Digital Marketing Head 5 - 10 8.0 - 30.0

Agency Brand Tool Provider


Ready to Master Digital Marketing?

Certified Digital Marketing Master Course [Instructor-led, Online]

Upcoming Batches: Tue & Thur | Sat | Sun

Timings: Sat/Sun: 10 AM - 1:30 PM IST | Tue & Thur: 8 - 9:30 PM IST

Duration: 6 months (or 3 months with 2 parallel batches)

Course Curriculum

Core Modules (6)

•SEO

•SEM

•Social Media Marketing

•Inbound Marketing

•Email Marketing

•Web Analytics

Special Modules (20+): Web Design, Blogging, Mobile Mktg, Affiliate Mktg…

Experts PluggedIn

Course Fee: Rs 82,110 (inc ser tax) Rs 57,385 (inc ser tax)

Special Privileges: Rs 75,000+ worth Digital Marketing Tools Free

[115+ Live Hours]


Digital Marketing Tools Worth Rs 75,000+ Free


Our Pride : Our Alumni

Director, Microsoft

Career in UAE/ Dubai

VP, Accenture

VLCC | Rs 7L+

RJ Simran


Certifications


Certifications


How do you realize your Objective in CDMM?

1. Profiling

2. LMS (Learning Management System)

3. Getting Started Session

4. Create Your Online Presence

5. Live Sessions

6. Online Marketing Lab

7. Research Based Internship

8. Vskills Certification

9. Placement Cell


LinkedIn Profile Optimization Task

http://bit.ly/dv-lpo


Want to Attend Orientation Live?

http://www.digitalvidya.com/dmo

Join Upcoming Session!

http://www.digitalvidya.com/dmo