Digital Marketing - budgets, design principles and conversion

DIGITAL MARKETINGStuart RiddleDigital Director

[email protected]: 0402 578 570

THE BOTTOM LINE

WA People Who Intend in the next 12 Months to– Buy vacant land OR– Buy an established house OR– Buy a new house OR– Build a new house OR– Buy an established flat / apartment / unit OR– Build an established flat / apartment / unit

= A potential audience of 203,000 (11% of the total WA population)

THE OLD WAY

BUYERSEYEBALLS

THE NEW WAY

Peer ReviewsCompetitive alternatives

User – generated content

Recommendations from friends

BUYERS

CONTRIBUTORSEYEBALLS

PRINCIPLES TO KEEP IN MIND

1. Traffic is everything, and so is Relevancy. …put yourself in the shoes of the customer

PRINCIPLES TO KEEP IN MIND

Results

2. You are not (always) right. Neither is your designer.

The numbers don’t lie.

PRINCIPLES TO KEEP IN MIND

3. Different people interact differently. Browser? Questor? Blow-In? Socialite?*

4. Don’t make me think

5. Track your referrers and brand mentions… …and act on trends

* Thanks Matt Balara

CONTENT ANYWHERE / ANYTIME

10.25% IS SIGNIFICANT

BUDGETS + RESOURCING

• Digital media = branding + performance. It’s measurable (if you have someone to measure it).

• If it doesn’t work, change it or pull it offline.• 30% of marketing spend.• Allocate ongoing resources

to your website and SM.

THANK YOU

Stuart RiddleDigital [email protected]: 0402 578 570