Digital Marketing Best Practices for Higher Ed 2013 FOR LEAD GENERATION AND RECRUITMENT Slide 1 Philippe Taza DIGITAL ANALYST Higher Education Marketing [email protected]Digital Marketing Best Practices 2013 in Higher Ed FOR LEAD GENERATION & RECRUITMENT
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Digital marketing best practices 2013 in higher ed
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Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
Slide 11
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Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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INTERNATIONAL SEO
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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INTERNATIONAL SEO: RESULTS VARY
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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Content Strategy The 3 Dimensions of Content Marketing Align Content Marketing with Brand Social Media Baseline Leveraging Social Content Social Content ROI Google Authorship
SOCIAL CONTENT
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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CONTENT STRATEGY
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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THE 3 DIMENSIONS OF CONTENT MARKETING
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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ALIGN CONTENT MARKETING WITH BRAND STRATEGY
1. Identify what your organization wants to say and how it wants to be perceived
2. Align all messaging with organization wide messaging
3. Determine what content is appropriate for users or what
is not4. Align messaging across all channels5. Know your important keywords
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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SOCIAL MEDIA BASELINEPLATFORM CONTENT STRATEGY SHARING FREQUENCY
News, Success Stories, Events, ETC. 2-3 a week
Best of all content shared everywhere Once a day
News about the college and the
community4 times a day
Video capsules Once a month
Business-related news and job postings Twice a week
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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LEVERAGING SOCIAL CONTENT
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT
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SOCIAL CONTENT ROI
Digital Marketing Best Practices for Higher Ed 2013FOR LEAD GENERATION AND RECRUITMENT