Digital marketing - ASOS

DIGITAL MARKETING

T EAM MER I B E L

What are wetalking about?

Second most visitedFashion website on

the planet

SUCCESSSTORY

ONLINE FASHION

EXPERIENCE

CUSTOMER CENTRIC

RELIABLE LOGISTIC

INTERNATIONAL STRATEGY

ACCESSIBLE UT-MOST FASHION

SOCIAL MEDIA & BRAND CONTENT

OUR STRATEGICAL

RECOMMENDATIONS

D IG I TA L MARKET I NG

PLAY MORE ON PERSONALIZATION

SOCIAL COMMERCE / CHATBOT

EXTEND TO NEWPREMIUM BRANDS

ENLARGE TO NEWTARGETS CUSTOMERS

GO PHYGITAL !

IN-SHOP INTERNETOF THINGS

V.R.

SHOULD ASOS

GO PHYSICAL?

Yes!

Play big on digitalization1

Omnichannel2

Shopper experience3

SHOULD THEY DIVERSIFY OUT OF FASHION/ CLOTHES/ ACCESSORIES?

D IG I TA L MARKET I NG

NO!

COMPETITIVE ADVANTAGES…

Logistic and supplychain management

Customer relationshipmanagement

Merchandising mix and trends tracking

Thanks!ANY QUESTION?