Digital Marketing · •Importance of a website •Planning and conceptualizing a website •Types of Websites •Understanding domain and web hosting •WordPress •Overview of

Digital Marketing

Next Batch of Training Starting From

17th July 2020

Classes on every(Saturday and Sunday)

Standard Time (Pakistan)

3:00pm to 5:00pm

Course Durations

• 2 Month

Course Fees

• 10,000 (RS)

Course Bonuses

• Get Live Time Access To Live Lecture Recordings

• Free Live Time Re-enrollment

Module 1: Website Creation

• Importance of a website• Planning and conceptualizing a website• Types of Websites• Understanding domain and web hosting• WordPress• Overview of WordPress dashboard• Planning a website• Creating a simple website• Learn Page builders or Basic themes• Understand plugins

Module 2: Search Engine Optimization

• Introduction

• How Search Engines Work?

• Keywords Planning

• On page SEO

• Off Page SEO

• Technical SEO

• Local SEO

• Wordpress SEO

• SEO Audit

Module 3: Content Marketing

• Introduction to Content Marketing

• Content Marketing Strategy

• Overseeing a Content Marketing Program

• Content Marketing Tactics

• Content Marketing Budget and Measurement

Module 4: Social Media Marketing

• Introduction to Social Media Marketing

• Master Ads Funnels

• Setting budget

• Content Calendar

• Develop Audience Personas

• Defining Your Target Audiences

Facebook Marketing

• Create - Facebook Company Page

• Create - Facebook Ads Manager Account

• Learn Which Campaign Objectives Are Best For Your Product or Service.

• Facebook Pixel Creation and Installation

• Facebook Remarketing

• Backup Plans

Creating Your Ads

• Awareness

o Brand Awareness

o Reach

• Consideration

o Traffic

o Engagement

o App Installs

o Video views

o Lead Generation

o Messages

• Conversion

o Conversions

o Catalogue sales

o Store Traffic

Instagram Marketing & LinkedIn Marketing

• Introduction to Instagram Marketing

• Importance of Hashtags in Instagram, creation of Instagram modules

• Introduction to LinkedIn Marketing

• Importance of Hashtags in LinkedIn, Importance of Followers.

Module 5: Google Ads

• Introduction to Google ads (Free Ads and Paid Ads)

• Difference between Google Ads and AdSense

• Importance of Google Ads

Types of Google Ads

• Search Ads

• Display Ads

• Video Ads

• Mobile Ads

• Shopping Ads

• Smart Ads

• Lead Generation Ads

• Conversion Ads

Module 6: Freelancing

• Introduction to Freelancing

• Freelancing platforms

oFiverr

oUpwork

oGuru

oPeople per hour

oFreelancer

• Create and Represent your portfolio

• Payment cycle

• Freelancing platform’s terms and conditions.

How this course will process?(Best practices for trainees)

Module

Live Session

Recording Assignments

Projects

Exams

Contacts:WhatsApp: 0316-5514589

Email Us: [email protected] Visit: www.brainiacvalley.com

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