AD ETHICS AND CAMPAIGNS TRUTHINESS & FOLLOWING THE MONEY DO THE RIGHT THING? digital strategist leigh roessler
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ADETHICSANDCAMPAIGNS
TRUTHINESS & FOLLOWING THE MONEY
DO THERIGHT
THING?
digital strategist leigh roessler
TRUTHINESS & FOLLOWING THE MONEYdigital strategist leigh roessler
ONLINESMARTS
LEIGH ROESSLER
*FORMER JOURNO*OWNED AWARD-WINNING INTERACTIVE AGENCY*DIGITAL STRATEGIST
DO THERIGHT
THING?
WHOAMI
BOOM!DAISYGIRLANDSILO
DO THERIGHT
THING?
DAISYGIRL
DO THERIGHT
THING?
aired only oncelargely considered the turning pointfor johnson
controversial for implying goldwaterwould start a nuclear war
pulled as tactical move
DAISYGIRL
DO THERIGHT
THING?
similar ads aired for mondaledolenew start program
https://www.youtube.com/watch?v=dDTBnsqxZ3k
SILOCLINTON
DO THERIGHT
THING?
https://www.youtube.com/watch?v=Dc25H2YgbDQ&feature=youtu.be
IS ITTRUTHOROPINION?
DO THERIGHT
THING?
TRUTHINESS?HTTP://WWW.CC.COM/VIDEO-CLIPS/63ITE2/THE-COLBERT-REPORT-THE-WORD---TRUTHINESS
IS ITTRUTHOROPINION?
DO THERIGHT
THING?
FAKE NEWS SITES HTTP://WWW.NYTIMES.COM/2016/11/03/TECHNOLOGY/HOW-THE-INTERNET-IS-LOOSENING-OUR-GRIP-ON-THE-TRUTH.HTML?SMID=FB-NYTIMES&SMTYP=CUR&_R=0
IS ITTRUTHOROPINION?
DO THERIGHT
THING?
COURTS ANDCOMMISSIONSDECIDEHTTP://WWW.FEC.GOV/
FOLLOWTHEMONEY
DO THERIGHT
THING?
all advertisements MUSTdisclose who paid
FOLLOWTHEMONEY
DO THERIGHT
THING?
political action committees get around donation limitsbut must disclose where they get their money
FOLLOWTHEMONEY
DO THERIGHT
THING?
pro-trump memes paid for by nimble america
http://www.bizjournals.com/sanjose/news/2016/09/23/founder-of-facebook-owned-oculus-funding-anti.html
FOLLOWTHEMONEY
DO THERIGHT
THING?
super pac pays for crafting social postscomplaint filedclinton coordinate?http://www.latimes.com/politics/la-na-clinton-digital-trolling-20160506-snap-htmlstory.html
FOLLOWTHEMONEY
DO THERIGHT
THING?
ftc says you MUST disclose relationshiphttps://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking#social
FOLLOWTHEMONEY
DO THERIGHT
THING?
bots on twitternot very effectivebut not ethical
http://www.politico.com/story/2016/09/donald-trump-twitter-army-228923
@CHICKHUBER
CONTACTMEFMI
DO THERIGHT
THING?
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