Digital Marketing

Interactive MarketingAmritha CSarah HSiddharth R

Essentials for Interactive Marketing

Integrated marketing operationsIntegrated marketing operations

Cross Channel Marketing

• What? – Both online and offline, will serve to both reinforce a brand’s message and increase responses

• Why? – Customers move across channels in the course of making a single buying decisions

Email Marketing

• What? – Tool for marketing a commercial message to a group of people, primarily to build on relations between existing and potential customers

• Why? – Cost effective, highly targeted, customized, and completely measurable

Personalization• The growth of online,

mobile and social channels points to personalization

• Technology allows mass customization, allowing personalization across a large list of subscribers.

Personalization

Customer-centric experiences are about personalization: using data to create a tailored experience for the customer.

The new P: People in the 5Ps of Digital Marketing speaks to examining the powerful human element that the digitally

connected world permits: personalization

Social Media & Mobile MediaSocial Media Marketing

•Social media has changed the world in which we market.•Social media is all about the ways that we create, connect and share content online through targeted communications

•Social media channels can be categorised as:

Bookmarking and aggregating

Content creating

Social networks

Location

Mobile Marketing•Mobile phones potent combination for any marketer•Tools employed to reach a consumer

SMS, MMS, USSD, Bluetooth/wireless technology

Mobile applications, QR Codes, augmented reality

Geo-targeting Mobile Text Ads, Mobile Image

Ads

•Social Media on Mobile – Facebook, Twitter.