Digital Marketing 2015 Benoit Duverneuil Marketer Technologist @bduverneuil [email protected] Trends, tools and tactics
Digital Marketing 2015
Benoit Duverneuil
Marketer Technologist@[email protected]
Trends, tools and tactics
Shifting towards higher
quality and visual story
telling.
Content marketing takes on many
forms, such as blogs, case studies,
how-to articles, white papers,
application notes and more visual
sources like webinars, infographics,
photos and product videos.
Content
Marketing
Leverage the right tools and
cloud solutions.
A trend that you’ll see in 2015 is the
adoption of marketing automation by
businesses of all sizes.
Marketing
Automation
Mobile-friendly content and
engagement is a must.
If you don’t have a mobile strategy,
get one.
Mobile
New level of integration and
collaboration.
Some experts suggest SEO and
Social Media Marketing will merge
into a new discipline.
Search
& Social
Media
Paid Search continues to
dominate. Spend your
money on the right content
and platform.
While Google dominates the field.
There are several players
investigating in delivering a PPC
option that meet the needs of small
businesses.
Paid
Search
Growing in effectiveness.
Because Retargeting is growing in
popularity, the options available to
small business, marketers and
advertisers is growing.
Retargeting
Invest in Authenticity and
though leadership.
Companies need to invest in
Marketing that allow them to establish
a level of authenticity with their
audience.
Branding
Segmentation,
Personalization, Responsive
Design.
Those that shy away from email
marketing because of their own
perception that emails are a nuisance
will fall behind their competitors who
have embraced it.
Direct
On-Demand, actionable
analytics.
Marketing data will become a crucial
point in any marketing endeavor and
its acquisition will be easier and
faster.
Business
Intelligence