DIGITAL LOCATION 6 tips on choosing choosing domain names
one of most important thing on business is LOCATION even inside store one of the most crucial element is LOCATION
Uniform Resource Locator (URL) also know as web adress or popularly: DOMAIN NAME
digital places must be GEOGRAPHICALLY LOCATED according to the audience a global location demands an universal domain name most international and traditional TLDs* are .COM .NET .ORG
most frequent domain names in the world Commercial .COM Germany .DE Network .NET China .CN United Kingdom .UK Organization .ORG Information .INFO Netherlands .NL Russia .RU Europe .EU Brazil .BR
if the business intended to be locally targeted ccTLDs domain names are precisely more efficient
acoustically pronounceable & phonetically comprehensible CLEAR COMBINATIONS save your audience from misunderstand
DOMAIN TRANSACTIONS ACCORDING TO LENGTH - one word and mnemonic acronyms are preferable
SMALLER IS BETTER digital practices are the opposite from physical world
have a digital chain store investing on QUANTITY - multiple online locations multiply opportunities - online leaders have in common a wide range portfolio of domains
think beyond the brand - GENERIC DOMAIN NAMES are essential to complement digital strategy
consumers may prioritize needs instead of any particular brand
The address of each page on a website, knownas URL (Uniform Resource Locator) decisively influence the process of SEO
Generic Domain Names enable better ranking depending on the exact correlation (Domain Match) between the domain name and search term. These addresses tend to overlap in organic search, captivateaudienceand lead their respective markets.
examples of TV advertising with call to action on generic domains instead of brands
BUY INSTEAD TO CREATE because all the good ones are already taken
decision makers can be confronted with the challenge to choose a WEB ADDRESS from a wide range virtually infinite of options - historically decision makers developed an aversion from buying domain names because of cybersquatting
1 digital places must be geographically targeted 2 clear combinations avoid misunderstanding 3 shorter addresses are memorable 4 multiple locations increase opportunities 5 generic domains complement digital strategy 6 leadership requires buying instead of creating
any name can do the job, but generic domains dramatically increase attractiveness online and offline
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