Digital Local Revolution. Daniel Parisien VP Marketing and Strategy BroadSign
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Digital Local Revolution.
Daniel ParisienVP Marketing and Strategy
BroadSign
A rose by any other name…
Identity Crisis.
Identity Crisis
Digital Place-based
Digital SignageDigital OOH
Describes us from the technology standpoint.
Describes us from the consumer’s standpoint.
Describes an extension to traditional OOH and is a synonym for Transit-Based DPb.
Which Name Wins?
Real-time advertising ROI.
The Digital Media Promise.
Digital Media Promise
Search Engine.
Digital Media Promise
Online Video.
Digital Media Promise
Social Media.
Digital Media Promise
Mobile Media.
Digital Media Promise
SoLoMo.
Everywhere is local to someone.
Local Media.
Local Media
Mobile Media.
Local Media
Five Pillars of Accountability.
Display ImpressionsInteractions Leads Sales
Local Media
The New Primetime.
Where do we go from here?
The Next Frontier.
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