Digital Lab SXSW Recap -- Trends in Social, Creative Technology, Production, and Brand Activation

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SOCIAL CREATIVE TECH

PRODUCTION BRAND ACTIVATION

SOCIAL

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BuzzFeed is a data company

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BuzzFeed isn’t a website. It’s a process– people making content, publishing it all over the internet, getting data back about what works, and then doing it over again.

– Dao Nguyen, BuzzFeed Growth Czar

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

NETFLIX USERS WATCH LOTS OF...

DAVID FINCHER

KEVIN SPACEYHOUSE OF CARDS

BRITISH SERIES

...SO WE SHOULD MAKE

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

DATA

INSIGHT

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

IMPACT > SHARES

*but shares also important

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

WHO IS MY AUDIENCE → WHAT ARE THEY SHARING → WHERE ARE THEY DOING THAT →

HOW CAN I GET MY IDEA IN THERE

CREATIVE TECHNOLOGY

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

iBeacons

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Wearables

What data is gathered?

Who owns that data?

Who gets access to that data?

How private is this data?

What policies will exist?

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Wearables

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Wearables

Pauline Von Dongen

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Wearables

Flare

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Wearables

Breathe

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Wearables

Parasol

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Robotics

Robot Petting Zoo

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Robotics

Handiii Myoelectric Hand

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Robotics

BINA48 & Mind Clones

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

Robotics

Robot Protest

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

VR/AR

Beyond Sports

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

VR/AR

Mattel

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

VR/AR

NOD Ring

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

VR/AR

Ground Control VR

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

VR/AR

Tobii eyeX

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

VR/AR

DVerse GoPro VR Helmet

PRODUCTION

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

STORYTELLING & VR

WE’RE ON AN EQUAL PLAYING FIELD

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

STORYTELLING & VR

NEW CHALLENGESEDITINGLIGHTINGDIRECTING- MORE THEATER THAN FILMWHERE DO YOU FOCUS?HEAD MOVEMENTDIALOGUEHIDE FILM CREW- FILM VS. VFX SOUND DESIGNMUSICCAN’T LOOK AWAY- OCULUSCAN LOOK AWAY- CARDBOARD

...CLIENTS?

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

STORYTELLING & VR

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

LIVE STREAMING: MEERKAT + TWITCH

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

LIVE STREAMING: MEERKAT

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

LIVE STREAMING: TWITCH

TWITCH.TV

SOCIAL

CREATIVETECHNOLOGY

BRANDACTIVATION

INFLUENCERS: THE NEW CELEBRITY

PRODUCTION

https://www.youtube.com/user/graciehinabox

SOCIAL

CREATIVETECHNOLOGY

BRANDACTIVATION

INFLUENCERS: THE NEW CELEBRITY

PRODUCTION

https://www.youtube.com/user/graciehinabox

SOCIAL

CREATIVETECHNOLOGY

BRANDACTIVATION

INFLUENCERS: THE NEW CELEBRITY

PRODUCTION

BRAND ACTIVATION

BEST ACTIVATIONS:

1. Provide an immediate value for attendees

BRANDACTIVATION

CREATIVETECHNOLOGY

PRODUCTION

MOPHIE DOGS

SOCIAL

BEST ACTIVATIONS:

1. Provide an immediate value for attendees

2. Play on a local flavour that resonates with attendees

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

GE SCIENCE OF BBQ

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

GE SCIENCE OF BBQ

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

GE SCIENCE OF BBQ

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

GE SCIENCE OF BBQ

BEST ACTIVATIONS:

1. Provide an immediate value for attendees

2. Play on a local flavour that resonates with attendees

3. Is an immersive experience that naturally encourages social sharing.

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BRANDACTIVATION

3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BRANDACTIVATION

3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BRANDACTIVATION

3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BRANDACTIVATION

3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BRANDACTIVATION

3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BRANDACTIVATION

3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BRANDACTIVATION

3M LifeLab

SOCIAL

CREATIVETECHNOLOGY

PRODUCTION

BRANDACTIVATION

BRANDACTIVATION

3M LifeLab - DJ FROM THE HEART