Digital Kids on Branding, Privacy and Technology Bias - MinneWebCon13

Digital Kids onBranding, Privacyand Technology Bias

MinneWebCon 2013

@andrewsmyk

#digitalkids #minnewebcon

“People two, three or four years apart are having completely different experiences with technology,”

Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.

http://www.flickr.com/photos/tocaboca/5523596357/

10 - 6 - 3

11 - 7 - 4Born during

evolving techtechnology is gesture based

Born 1 year

before the

iPhone

the research

the research

48 interviews3 birthday parties

1 girls soccer team2 class room visits

the research

historical view

the research

the research

technology clusters

We preselect the technology we give to kids

Kids select the technology with the lowest level of

abstraction

the research

“They have their own brand new one.”- Goldstone

“My daughter had her own iPad since she was 1 years old.”

- gary2kool

methods

A/B Testing

A/B with Tablets

2 iPads (I & II)

2 Android Tablets

same apps installed

outcome

variation

iPad Only

A/B with Web Sites

Two versions of a site created(desktop vs responsive)

95%abandon rate

content

content

technology

Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.

“This is my iPad.”

Hands on. Minds on. Authentic?

kids

“Why is there a phone in your camera?”

Technology associationsphone = camera, Kindle = book

Kids 2 to 6 are task focused, not necessarily goal focused.

analog and digital worlds

“The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.”

- Andrew Smykwww.andrewsmyk.com/research/kids-and-robots/

Prototyping

Collaborative drawing

Final Version

branding

name some search engines?

Googlethe internet

There are other search engines.

“Really? Why?”

genericTM

privacy

16 girls16 iPods

16 girls16 iPods

16 girls16 iPods

16 girls16 iPods

Within the peer group, there was no privacy

bias

Touch over typeadaptive/responsive content mobile over desktop

- Josh Clark (@globalmoxie)

“Every Desktop Design Has To Go Finger-Friendly"

http://alistapart.com/article/future-ready-content

“Future-Ready Content” Sara Wachter-Boettcher

Content FirstMobile FirstOrbital Content

other research areas

Under what conditions do children have this gesture

bias?

With which devices?

What age does this emerge?

Between them and their parents?

For which kind of activities?

my details

• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.• andrewsmyk.com/minnewebcon (nothing yet)

Thank You!