Digital jeopardy (Sales Rep Training Deck)

1

Digital JeopardyTerminology

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

$100

$200

$300

$400

$500

Kitsap Sun Website Perspective

2

Digital Training

Start Round 1 Rules/Credits

3

Rules:

• Host must read the question in its entirety.• The first person to ring in after the question

is read completely has 5 seconds to answer.• If incorrect, other team can confer for 5

seconds and the spokesperson can answer.• There will be one Final Jeopardy question.• Host has all the power and can make up

rules as we go along.

4

Terminology: $100

“View more,” “click here,” “learn more,” “buy now” are all examples

of.

[ Main ]

5

Terminology: $200

The letters CPM stand for this.

[ Main ]

6

Terminology: $300

300x250 are the dimensions of this ad type.

Daily double: 728x90 are the dimensions of this ad type.

[ Main ]

7

Terminology: $400

Every time an ad is delivered, this is known as an.

[ Main ]

8

Terminology: $500

The letters CTR stand for.

[ Main ]

9

Kitsap Sun : $100

[ Main ]

This is the estimated number of unique visitors to our website

monthly.

10

Kitsap Sun: $200

This is the name of our job search partner.

[ Main ]

11

Kitsap Sun : $300

This is the product by which we can target a particular audience category on KitsapSun.com.

[ Main ]

12

Kitsap Sun : $400

This high impact digital advertising space is a lot more stylish than the interior home product of the same name that may be found in your

grandmother’s house.

[ Main ]

13

Kitsap Sun : $500

A position found on KitsapSun.com that is still visible with ad blocking

enabled is known as.

[ Main ]

14

Website: $100

86% of people ROBO. What do the letters ROBO stand

for.

Daily double: What percentage of people research online and buy

online/offline?

[ Main ]

15

Website: $200

A website can also be referred to as this.

[ Main ]

16

Website: $300

The letters GRP stands for.

[ Main ]

17

Website: $400

Mobilegeddon basically refers to this.

[ Main ]

18

Website: $500

This digital solution is priced as a cost per lead.

[ Main ]

19

Perspective : $100

This is the digital equivalent to the yellow pages.

[ Main ]

20

Perspective : $200

This is the digital equivalent to a outdoor billboard.

[ Main ]

21

Perspective : $300

This is the digital equivalent to a direct mail piece.

[ Main ]

22

Perspective : $400

This is the digital equivalent to word-of-mouth.

[ Main ]

23

Perspective : $500

This is the digital equivalent to TV commercials, but much more targeted.

[ Main ]

FINAL JEOPARDY

24

Give me your best elevator speech regarding digital

advertising on your website.

You have 30 seconds.