Digital Innovation in Travel- Lessons Learnt Touriocity

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Around the World in 80 Iterations

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Our story so far • £300k in revenue • 45 cities • 3,000 customers served since 2014 • Growing 50% per month (revenue) • 850 guides signed up

White label partners

Intro

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Even the visionaries start somewhere

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RIP Travel Start-up

1. The complicated makeup of the travel ecosystem

2. A sea of disconnected travel providers

Low barriers to entry , but huge barriers to disruption

Out of 600 startups covered between 2012 - 2015 by Tnooz 400 no longer in

operation

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£350 investment returns £300k

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First Distribution Play

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Traffic down by 75%

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European Traveller

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Bespoke Tour

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Online Travel Aggregation Trends

Flights Car Rental Accommodation Tours

Standard requirements Individuals/

Couples/Budget

Bespoke requirements

Groups/Families/Premium

Less commoditised = more winners

???

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What type of marketplace?

Pre Pivot

Post Pivot

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What is the difference?

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Smart concierge for unlocking personalised experiences

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Private Tour Guide Personalised experiences

Tickets to local attractions,events

Concierge Services for bespoke requirements

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Ancillary Revenues

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Ryanair, The OTA

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Our USP for large travel companies

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New Breed of Product

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Conversational Commerce

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Supply side innovation: guides accept on demand

Customer Books Experience

Guides get matched offered the job

Guide accepts job

Tour is taken & guide account is credited

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Messenger Bot with Hilton

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Lessons we have learned along the way

• Start with something, it does not matter how small

• Lots of small failures are good

• Have passion for it, you will need it

• Don’t fall in love with your concept

• Find distribution in the most unlikely places

• Manual until you have to automate it

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Please get in touch: [email protected]

0044-7500828252