Digital influence professional services buyer's journey

Dallas McMillanDigital Strategist

Professional Services Buyer’s

Journey

Dallas McMillanDigital Strategist

Building your online profile

Design, Develop & Deliver

Building your Social Sales Funnel

You Rely onReferrals or Word of Mouth

Design, Develop & Deliver

Building your Social Sales Funnel

Professional Speakers

Writersand Bloggers

What’s possible from doing this work

• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out

and want what you’ve got)

What’s possible from doing this work

• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out

and want what you’ve got)

What’s possible from doing this work

• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out

and want what you’ve got)

Design, Develop & Deliver

Building your Social Sales Funnel

Why should people care?

Visible

RemarkableCredible

Why should people care?

Relevance

DifferenceSubstance

SearchSymptom SocialSelf-

Assess ShareSelf-

Diagnose

ShopShortlist Solution

sSolve

Shortlist Provider

sSatisfy

The Buyer’s Journey

SearchSymptom SocialSelf-

Assess ShareSelf-

Diagnose

ShopShortlist Solution

sSolve

Shortlist Provider

sSatisfy

Most Professionals

Client CallsYou Here

✗ ✗ ✗ ✗

SearchSymptom SocialSelf-

Assess ShareSelf-

Diagnose

ShopShortlist Solution

sSolve

Shortlist Provider

sSatisfy

Successful Digital Brands

Platform Position Publish Package PromoteSearchabl

eSociable Shareable Shoppable Scaleable

SearchSymptom SocialSelf-

Assess ShareSelf-

Diagnose

ShopShortlist Solution

sSolve

Shortlist Provider

sSatisfy

Successful Digital Brands

Platform Position Publish Package PromoteSearchabl

eSociable Shareable Shoppable Scaleable

Platform = Searchable

Position= Sociable

Publish = Shareable

Package = Shoppable

Promote = Scalable

Design, Develop & Deliver

Building your Social Sales Funnel