Digital Inclusion of Indian Dairy Farmer | Anant Computing

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Digital Inclusion of Dairy Farmer with Mobile App Technology

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In everyone’s life, Love has a deep link to nourishment. Starting from your mother’s milk, nourishment transfers in terms of dairy milk that further nourishes us to make us what we are. From a refreshing morning cup of coffee to an essential curd. Milk takes different forms in our life, knowingly or unknowingly..

Nourishing All Life


The Ecosystem Behind Nourishment

However, to get that bowl of milk to you, there is an industry working in the background.

From the cows of a very underprivileged Dairy Farmer, the milk comes to the distributer, transported to retailers and then to our homes.

While we grow with the nourishment of the dairy farmer, is the dairy farmer also growing?


Digitally Underprivileged Dairy Farmer

Most of the times they get no benefit

of the digital journey we are taking ahead.

Isn’t it our duty to include them in

the Digital

Revolution?


Evolution of Digital India

Digital India is going under tremendous revolution and almost every industry is getting benefited by it. We are currently in the mobile revolution phase where everyone can afford a digital device called mobile. Hence the apps we make now should also be in Indian languages.


Digital India has Come of Age


Offline Era

All Were EqualWhen there was no internet. There was no discrimination in terms of add on facilities. World used to go slow and the pace has been the same to all.


Digitally divided society

Digital Economic Revolution

Digitally Privileged class has all advantage

Digitally Underprivileged class Were left behind

But when Internet came to existence, few have got the advantage of this transformation. But a majority have been left behind. Some because of financial status, and others because of language barriers.


Mobile: Potentially a bridge for digital division

● Ideally, mobile phone is the only device where convergence of all kinds happen at one place.

● With only one device we can connect with the whole world, and we can bring-in true digital inclusion.


Challenges


Heterogeneous Mobile Ecosystem

However, there has been a heterogeneous mobile ecosystem, broken various operating systems, internet speeds and technical barriers.


The Great Language Barrier

The biggest of all has been the language barrier, where majority of Indians speak their own regional language, while almost all mobile and digital ecosystem is dominated by English language. There is needed an alternate solution to end this mobile racism.


Practical Challenges

If the above are not enough, we have millions of apps flooding on the app stores and people could hardly find the right app they want.

Also, the mobile phones have limited storage space and hence people aren’t able to use more than a few apps.


Opportunities


1. Improving Dairy farming Practices & Yield

● Enable Dairy farmers to connect with Co-operatives via Mobile Phones.

● Connect with veterinary doctors for quick solutions.

● Quick and organized methods via Mobiles rise productivity & yield.


2. Digitalizing the Payment Interface

An app that tracks earnings from Dairy.

Make transfers from via UPI.

Maintains accounts via tracking expenses and earnings.

Aditya Marella

UPI Integration and tracks the invoices and accoutings of farmers. SMS reading or simply even adding cashpayments in simple steps to even remember dues and create reminders for others to collect dues in business.


3. Hyperlocal Rural Milk Marketing

Directory of Milk Suppliers through the app.

Place orders online with mobile app.

Payment interface for transparency and accountability.


4. Women Empowerment

Simple chat apps for better communication between women.

Insurance and other facilities to be digitised and connected with mobile apps.


Aim For A Digitally Inclusive Society

Then Now