Debating the impact of digital habits on the design industry; adapt or die. Dutch Design Week, 25th November 2012 A conversation piece for design professionals by Marijn Driessen author of Marketing to China’s Netizens.
digital habits affecting design, Dutch Design Week 2012
Nov 15, 2014
Conversation piece for design professionals to discuss their conditions for successfully adapting to emerging digital habits (d.d. 26-10-12).
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Debating the impact of digital habits on the design industry; adapt or die.Dutch Design Week, 25th November 2012
A conversation piece for design professionals by Marijn Driessen author of Marketing to China’s Netizens.
Our own digital habits ....
A borderless perspective .... digital habits in China
A global perspective .... how do digital habits affect the design industry
Not so long ago I flicked through the papers and magazines, as part of my morning ritual.
source: Dina LV H on Pinterest
Digital kiosk habit: Hello digital newspapers, magazines, even my own personalized newsstand !
WAP enabled mobile phones were launched in the late nineties during the hight of the internet bubble.
The user experience was terrible and didn’t have the power to change consumer habits.
1998
It took over a decade for the market to mature with smart phones shifting from a
niche product to providing digital access to the masses. In 2009 we also saw social
networks habits solidify for the first time.
2009Smart phones, tablets and apps are fast changing our habits. Content access is
controlled by users, not publishers.
2012 beyond
Flipboard has 20 million users, adding one user per second!Pinterest is the fastest website to grow beyond 10 million users.
Digital content (r)evolution
Our own digital habits ....
A borderless perspective .... digital habits in China
A global perspective .... how do digital habits affect the design industry?
Internet population = 500+ million (biggest in the world)
Internet access via mobile device 66% of users
Smartphone sales highest in the world
Weibo (microblog) = 300 mln users posting 100 mln / day
China’s digital habits
“To express yourself needs a reason, but expressing yourself is the reason” Ai Weiwei’s first Weibo post
SICK BRIC country
草泥马 cǎonímǎ = Grass Mud Horse 河蟹 héxiè = River Crab
sounds like harmoniousalso sounds like mother fucker
Meme habit: symbols to encourage subversive behavior online
Memes thrive in China’s digital society where creative expression is the only escape from censorship.
Celebrity endorsement for Vancl by Wang Luo Dan and Han Han: “I love racing, I love 29 rmb Tshirts, I am like you, I am Fan Ke”
inspiration
(amateur) creativity habit: Netizens love to show off their creativity and jumped on the photoshop app Vancl supplied. Sales went up 300%.
(amateur) stylist habit: Vancl Star offers wannabe stylists the opportunity to share in Vancl’s profit when their fans buy their style.
promotion
Our own digital habits ....
A borderless perspective .... digital habits in China
A global perspective .... how do digital habits affect the design industry?
Google Arts Project & Hangout first launched in Feb 2011. People can explore collections, create their own galleries,
have conversations with friends and experts.
More than 150 museums, from over 40 countries contributed 32,400 high res. art objects.
social relevance
‘sharing love for art’ habit
LACMA, MOMA and Guggenheim recently launched ipad apps that re-create the museum experience.
“Through videos with conservators, fabricators and engineers, visitors or users of the app have a better understanding of how the installation was created and the works were hung.”
Beth Levy, Guggenheim
inspiration
‘extending the gallery experience’ habit...
SAATCHI ONLINE is a global platform for emerging artists.
Collectors, art lovers and anyone in between can
discover and buy work from artists from over 100
countries. Empowering artists to have sustainable careers
and enable collectors to buy directly from artists.
distribution
promotion
‘Cutting out the middleman’ habit
BLURB is a company and a community that empowers
anyone to design, create, share and sell books - be it for
personal or professional use. - distributed as an ebook or
printed version. It has a ProLine range for high-quality
paper options suitable for professional portfolios.
Self publishing habit
promotion
distribution
Digital habits:
Digital kioskInternet memesDigital street artAmateur creativesAmateur stylistsSharing the love of artExtending the gallery experienceCutting out the middlemenSelf publishingDigital inspiration
How do these new digital habits affect the industry and ourselves?
If you are a talented young designer who can help create a
series of digital magazines, kickstarted by the content of
this book, get in touch.
[email protected]@fluidnations
book and preview available via www.fluidnations.com
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