A Digital Strategy Guide: 10 Reasons WhyYou Need It By: Wayne Chen © 2012 – Wayne Chen [email protected]
Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen
Dec 05, 2014
10 Reasons Why You Need To Have A Content Marketing Strategy. Perfect for Marketers and CMOs who are looking to differentiate their companies from the competition and generate leads. Pocketsquaremedia.co
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A Digital Strategy Guide: 10 Reasons Why You Need It By: Wayne Chen
© 2012 – Wayne Chen [email protected]
¡ Content marketing strategy (CMS) § Higher volume and quality leads § Drives return visitors
¡ Organic versus paid ads § Buys the audience § Content is free
¡ Narrowcasting § Brands focuses on core groups
with high quality customers
© 2012 – Wayne Chen [email protected]
¡ Technology and devices changing customer behavior § Content now mentality § Quick and simple
¡ Preliminary information search § Search engines § Desktop, Laptop and Mobile
¡ Marketers must build content systems that § Inspires, informs, and connect
with users
© 2012 – Wayne Chen [email protected]
¡ Content will help you win in SEO § Search engines hunts content daily
¡ Social sharing and link buzz importance § Shareable and engaging
¡ Search engines favors dynamic user focused content
© 2012 – Wayne Chen [email protected]
¡ Plummeting trust factor in media ads § 90 % of consumers trusts WOM
from friends and trusted sources § 10% trusts displayed ads
¡ Content messages is a WOM
© 2012 – Wayne Chen [email protected]
¡ Content is the foundation of social media strategy § Worthless without engaging users § Drives message across social
networks ¡ Produce content to be
§ Shareable and engaging § Influence content streams
¡ Can build user generated content § Positive WOM, Earn media § Engage and build the community
© 2012 – Wayne Chen [email protected]
¡ Produce valuable and authentic content to be a leader § Drive brand awareness and WOM
¡ Marketing theory shift § Spend less on ads and campaigns § Drive long-‐term conversations
¡ Goal: Win the marathon, not the race § Build content platforms, inventory,
and conversation streams § Planning is critical
© 2012 – Wayne Chen [email protected]
¡ Influence decision makers through content § Consumers are on average 70% of
the way through the sales funnel before engaging directly with a brand
§ Actively promote to win decision makers’ mindsets in advance
© 2012 – Wayne Chen [email protected]
¡ Provide value and trust § Helps and entertains target
audience § Deliver quality and excellent
service ¡ CMS is never a sales pitch ¡ Connect to individuals
§ Give it a voice and personality § Be consistent
¡ Leads customers to become publishers, entertainers and informers automatically
© 2012 – Wayne Chen [email protected]
¡ High longevity for content vs. short ad life span
¡ Investment will pay in dividends ¡ Earned media potential is higher
without you spending more money
¡ Content marketing is 3X more effect with lead generation
© 2012 – Wayne Chen [email protected]
¡ Add great content to your advertising strategy § Native advertising § Replaces untrustworthy banner
ads ¡ News feeds advertising
§ Facebook – ad column § Google – web and email § Suggested partner sites
¡ Leverage strong content material and align it with audience values and interests
© 2012 – Wayne Chen [email protected]
Contact Information ¡ Wayne E. Chen ¡ [email protected] ¡ PocketSquareMedia.com
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