Digital graphics pro forma alan smith

Digital GraphicsAlan Smith

File Formats

Raster Graphics

• Give a definition of Raster Graphics

Raster graphics are one of two file formats in digital graphics. They are made up of bitmaps, which are made up of resoluted pixels. The 3 main raster formats are JPEG, TIFF and PSD.

Vector Graphics

• Give a definition of Vector Graphics

Vector graphics is the second of the two file formats in digital graphics. They are made up of vectors/path. Unlike raster's, they are defined by a start and end point, which include curves, points and angles between them. In comparison to Raster graphics, Vectors can be scaled big and small and never lose any definition. The 2 types of vector formats are AI and 3DS.

JPEGStands For Joint Photographic Expert group

Used For Photographs and web formats. Also used on photos on social network sites, including facebook. Due to the JPEG file been almost universal, it is the format that is used if you upload a picture to the internet. Digital cameras and most phone cameras use the JPEG format because it takes little space on the device.

Advantage A small file that uses up less space

Can be uploaded to the internet in a short space of time.

The JPEG format is almost universal

JPEG is compatible with most printers and editing software

Disadvantage JPEGs loses quality with multiple edits because of compression and recompression.

The JPEG format doesn’t support layers

Taking black and White photos in JPEG format causes all colour information to be lost.

TIFFStands For Tagged image File format

Used For Desktop publishing (popular with graphic designers), magazine layout, advertisement due to it’s lossless compression, scanners and fax machines

Advantage Lossless compression – It doesn’t lose any of it’s definition by been edited many times like JPEG, this is because it doesn’t go through compression and recompression.

It is a flexible format of Raster graphic

It is a lossless format, this is why it’s used for digital cameras

Disadvantage Unlike JPEG, the files are big and take up a lot of space.

PSDStands For Photoshop document

Used For Image manipulation and also front cover images for magazines

Advantage Supports transparency, unlike JPEG

Disadvantage Big files and the graphics can only be used on Photoshop format

AIStands For Adobe Illustrator

Used For Logos creation and can also be used for graphics to represent a company

Advantage Can be scaled big or small because Vectors have no loss in definition

Disadvantage Limited with software used, can only be used on the Adobe Illustrator format

3DSStands For 3D studio

Used For 3D modelling,animation and rendering. It can also be used for creation of 3D characters and environments.

Advantage More advanced and powerful

Disadvantage Hard to learn and big files

Digital Graphics Images

Shape Task

Evaluation

What did you like about your image?

I liked how you could manipulate the shapes into how you wanted and that the image was well covered by layers delicately.

What would you improve if you did it again?

I would of spent more time on the detail, such as the feet and face.

Rotoscope

Evaluation

What did you like about your image?

I liked the attention the detail on many parts such as the hair with the combination of two colours adding to the effect.

What would you improve if you did it again?

I would of like to spent more time on the T-Shirt of the chosen character as it would of made it look more professional.

Text Based

Evaluation

What did you like about your image?

The way how symbols and colours were used to make the words stand out more aswell as having pictures behind the words which made the image look better.

What would you improve if you did it again?

Chosen a text which was a little shorter as it would of allowed more time to concentrate on other aspects such as the font and size.

Logo Creation

Evaluation

What did you like about your image?

I liked how simple yet effective it was, also the use of 3 pictures behind the words was used in a very clever way such as the keyboard behind the word Print.

What would you improve if you did it again?

Spent time on the colour association, and maybe picked colours suited to the York college colours.

T-Shirt Designs

Mood board of designs you like

Idea Generation

Mood board of final design

Proposal

Dimensions

2400 by 3200 pixels

Export Format

PNG

Advantages; Compatible with Red bubble, can save transparency and lowered opacity.

Disadvantages; Larger file size than similar formats such as JPEG

Content

I am going to make that of a sporting T-shirt. I am aiming to make a T-shirt with Footballer Mesut Özil on, however using the Umlaut as two googly on the players shirt. Having looked on Red Bubble for similar ideas I have not found any looking like my idea. My idea consists of having the player stood with the ball. And using the style of Rotoscoping to make the player look more of a comic version, this will go with the comic font used for the name. This printed on a white T-Shirt. Also I will have the German flag behind the player as it is his nationality and goes with the picture very well.

My second idea is that of forming Thomas Vermaelen head ( The Arsenal Captain)With Captain Americas body forming one person and calling him captain fantastic, this will be ideally uploaded on Red bubble as a second design and to be on posters and Birthday cards. This is to back up for the ideas involving the First idea and expanding the theme.

Proposal

Deadline

Friday 4th October

Monday Wednesday Friday

Research Existing ideasCreate spider diagramProposalMood board

Digital Flat planComplete final design.Complete Pro forma

Final designExport as PNG fileUpload to Redbubble Add tag on York college PBMSend all work to blogEmail Http address of blog to Guy

Schedule

Audience

I want to target football fans, mainly the ones who support arsenal. People of all ages and both genders. The second idea is targeting both cartoon fans as well as arsenal fans targeting younger generation.

Digital Flat Plan (1) - Initial idea

Font to be used for final design

The googly eyes representing the umlaut in the footballers name as he is from Germany. This also adds to the ideas of being cartoony and the German idea with the flag. The font is used in a bold way so it grabs the attention and makes the eyes stand out better. This will be on the T-shirt itself to replace the badge to prevent copy write issues.

Idea 2.

• Arsenal captain Thomas Vermaelen on captain Americas body. 2 captains formed in one. TO make a poster

Digital flat plan (2)- Forming the flag and captain America

Developing the idea.

Also including the Belgium flag as that is where the football player is from.

Second idea- Finished piece

This is a design that relates to the cartoon theme and also sticking to the chosen football club one. This is mainly designed as a poster to follow up on ideas from the initial design. This can be used on Birthday Cards aswell.

Final ideaThis is the final design of the T-Shirt task, this was made solely for printing on T-Shirts and targeting the Sporting community aswell as the fans of the chosen club and country.

T-Shirt Evaluation

Does your final product reflect your original intentions?

• Compare your planning/digital flat plans/ storyboards to your final product

In comparison the digital flat plan was almost identical to the final piece. However the spider diagram with the original ideas was not quite as similar, as it was going more down the gaming route. On the other hand the main idea of having the certain player on the T-Shirt has stayed the same only for the text and background to be changed

Is your product suitable for your audience?

• Reference your proposal

• Give an audience profile and describe suitability in reference to content

• I do believe that this Design I have made will reach out to the original target audience, that being of Sporting fans of a younger generation which I was targeting in my Proposal before making the designs. The audience will be fans of Arsenal the football team or that from a German background and the design itself will be very suitable as it not over the top but very appropriate for the buyer as it relates to their interests.

What do you like/dislike about the techniques you have used?

• Reference specific tools you used with images

I have liked the way in which I used Rotoscoping to make the player look more life like and therefore make the T-Shirt look more professional. However I disliked the way in which I used the font and could of found a better and clearer size.

What do you like/dislike about how your final product looks?

• I liked how the background complements the image and makes it stand out more. Also the detail on some of the face I found very precise. On the other hand the T-Shirt on the player could have been dealt with better should more time have been given, however I am very happy with the overall product and feel it could make a few sales on Redbubble.com

Why did you include the content you used?

• Images, fonts, effects, colours

The image was used as it was a very popular image with the target audience I was aiming at, plus I found it was the appropriate image size to fit the template given before hand.The font I used was to try and come across as more of a cartoony type T-Shirt to partner the Googly eye balls also next to the text.The colours I used were very effective in showing what the final image was such as the German flag in the background as well as the Arsenal Colours on the player that of red and white.

What style have you employed in your products?

• Discuss influences/ existing products

• What visual style does your work have and why did you choose it?

The style my products have is that of a not over the top method and using pictures rather than text to explain what I want to get across. I chose this way of using more picture than text as I feel it appeals more to the audience I was aiming at and generally T-Shirt buyers as they find it more interesting to look at.

What were the strengths and weaknesses of the pre-production and planning

• How did the planning and research help• Reference specific examplesThe Planning and Researching was very effective in deciding what image I was wanted to do but even more important if it was already taken.One example being, I liked the way in which the game GTA was linked together with Breaking bad the Television show, but it was sadly taken and I developed on the idea of this footballing one with a cartoony twist. This was a very good strength of the Researching stage as it saved time in the long run. One Weakness I felt was that of in the Planning stage as I found the mood boards did not add to any ideas I had previously from the spider diagram.

Analyse each of your final print products commenting on the strengths, weaknesses and aspects you would do differently if you were to repeat the project

The strengths with this Product I feel is that of how much time has been spent on making sure the person looks identical to the real one.

The weaknesses I feel are that of time could have been equally shared and the shirt on the player could have been added to.

If I was to do this shirt design again I would spent more time on designing the shirt of the player and maybe add some other colours or shades to it.

Strengths I feel are that of the way in which not only have two Captains been included in one but the way in which the players nationality of Belgium has replaced the American theme.

The weaknesses I feel are that of more time could have been spent on this design aswell as the first one. As it looks slightly rushed

If I was to do this Poster design again I would have spent a lot more time making the player’s theme stand out such as including more football to the design.

I rotoscoped the body and shirt using the lasso tool on the side bar

The text was off dafont.com and I used it as it was a cartoony theme like my idea

Peer Evaluation

What are the strengths of the final image?

I like the placement of the German flag behind the player. What is particularly interesting is the fact the image is placed vertically opposed to horizontally, and as a result of this, makes gives the player more height in the way their stood.

The colours that are used are bold, and when looking at specific details, and the arm and neck pieces have a smaller stroke, which gives the clothing that the player is wearing a much realistic look.

What could be developed if the image was repeated?

One thing I noticed was how the “Ozil” on the shirt is slightly faded on the left. This was something in particular I noticed when you were working on the image. To prevent this happening in future, I would recommend using a lasso tool to get better selections. Otherwise, the image is strong, it has great detail and composition. Well done!

Peer Feedback

Summarise peer feedback and discuss

– Responses you agree with: The responses I agree with are that of the way in which the German flag is presented as it was how I intended it. I also agree with the criticism and will take them on board in future.