Digital Ethnography and IoT: Curiously Cognitive Computers in Retail

www.aperioinsights.com

Revealing Insights for Clear Decisions

Digital Ethnography and IoTCuriously Cognitive Computers in Retail

June 2015

2 Revealing Insights for Clear Decisions

Observation Is Becoming A Non-Human Task

Technology that helps us SENSE, INTERPRET and

REACT to consumer behavior is changing how

we use research.

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Omni-ChannelRetail

Digital

MobileSocial

Online

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Bringing Physical Up To Digital Speed

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Example Case Study

Retail

Sales Data

Websites & Apps

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A New Mindset About Data CollectionLicense Plate Recognition Cameras

I can help you understand how many customers visited a specific

area of your retail location.

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It’s 9:30 AM; I see a 2004 Blue Ford Mustang and a 2012

Red VW Jetta…

Gathering More Data from Physical EnvironmentMake Model Recognition

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Sensors Serve as Tech Equivalent to Human Researcher Wi-Fi Analytics

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Observing Customer Flow Through Retail FootprintVideo Heat Maps

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Understand Directional Movement of CustomersVideo Path Maps

65 %

10 %

25 %

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Change the Environment on The FlySense and React with Dynamic Digital Displays

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Researchers Pre-Wired for IoTExperienced in Analyzing Data in Context

Research

Internet

of

Things

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Machine Learning At Robot SpeedsProcess on the Fly to Find Patterns

LPR

Wi-Fi

Video

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Processing IoT Data in Real TimeFinding Patterns and Making Recommendations

Data Analytics Insights Action

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Real Time DecisionsDepend on Real Time Data Processing

Dynamic Delivery

Agile Strategy

Continuous Insights

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Enhancing the Customer Journey

Read consumers’

Reviews of me.

Effortless Shopping!

Reserved Parking is the BEST!

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Enhancing the Customer Journey

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New Skills – Evolving Analytics

Anytime Anyhow Anywhere Any Device Human Touch

@

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Three Principles for Delivering a Great Service Beyond Omni Channel

1

2

3

Think Beyond Transactions to Relationships

Design for Experiences, Not Channels

Build an Experience-based Architecture

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Technology Amplifies the Power of ResearchDigital Improves What’s Humanly Possible

You’re pretty curious for a computer… and you captured details that weren’t humanly possibleI’ve calculated that

working together saves time and adds context.

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THANK YOUMike CourtneyFounder and CEO Aperio Insights [email protected] 469-363-0109

Padma DuvvuriVice President, Internet of Things

[email protected]

619-746-4502www.globallogic.com