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3-25-2015 - Written By: David L. $Money Train$ Watts
Journalist/Film Reviewer
FuTurXTV & HHBMedia.com Howard Hobson Funk Gumbo Radio
Cameramen
Auggie Cavanagh & LeTisha Tucker Raymond C. Reed Global
Media Village & David
Velo Stewart Editor HHBMedia.com www.hiphopbattle.com
I went to the Digital Entertainment World (DEW) 2-10th-12th-2015
and I had a very
productive and informative time. I felt DEWs second year at the
Hyatt Regency Century
Plaza was more of a defining time because there was more
networking and engaging with
various exhibitors than DEW 2014. Once you know what to expect
around a particular
conference you can really focus on hearing the keynote speakers
that most appeal to you.
The panels were again broken into the four tracks of (Video, TV,
Movies); (Brands,
Advertising); (Games, Interactive) and (Music, Video, Rights).
Which makes it very easy to
plan out your time most effectively at DEW. Some of the best
panels that I went to were on
gaming and one in particular below was one I could say I enjoyed
the most at DEW 2015.
THE BATTLE TO BE DISCOVERED AND ACQUIRE USERS IN MOBILE
GAMES
Time: 12:20pm - 1:00pm
Location: Games, Interactive
Speakers:
Terence Fung, Chief Strategy Officer, Storm8
Philip Hickey, VP, Marketing & Communications, Seriously
Christine Lee, Director of Business Development, Americas,
Chartboost
Eric Ma, Director of User Acquisition, Scopely
Moderator: Scott Brovsky, Head of Marketing and Community, Muti
Labs
Session Description:
With so much competition in mobile games today, the App Store,
Google Play and other
mobile game marketplaces have become vicious battlegrounds where
the winners reap
huge monetary rewards and the losers often perish. With costs
rising to acquire users that
monetize and provide a solid LTV, it is crucial to have a
winning strategy and partnerships
for discovery and UA. This panel will discuss the marketing
technologies, platforms,
analytics, social outlets and traffic sources needed to succeed
in the competitive mobile
games landscape today.
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://www.hiphopbattle.com/http://www.dewexpo.com/speakers/terence-fung/http://www.dewexpo.com/speakers/terence-fung/http://www.dewexpo.com/speakers/philip-hickey/http://www.dewexpo.com/speakers/philip-hickey/http://www.dewexpo.com/speakers/eric-ma/http://www.dewexpo.com/speakers/eric-ma/http://www.dewexpo.com/speakers/scott-brovsky/mailto:[email protected]://www.hhbmedia.com/
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(L-R) Terence Fung, Chief Strategy Officer, Storm8, Eric Ma,
Director of User Acquisition, Scopely, Christine
Lee, Director of Business Development, Americas, Chartboost,
Philip Hickey, VP, Marketing &
Communications, Seriously and Moderator: Scott Brovsky, Head of
Marketing and Community, Muti Labs
I liked this gaming panel a lot because the panelists were
talking mostly about the costs of
launching mobile games and the real time cost to acquire users.
This was also a very timely
panel because it occurred only a week after Super Bowl XILX.
There was a lot of talk
among the panelists about the merits of whether mobile game
publishers should buy local
cable TV ads or instead shooting for the moon with expensive and
flashy Super Bowl ad
campaigns like Machine Zones Game of War: Fire Age and
Supercells Liam Nielson
Revenge ad for Clash of Clans. Phillip of Seriously Games was
very impressed that Clash
of Clans was actually one of the best ads during the Super Bowl.
And he thought Game of
War was very bad ad because it focused more on Kate Uptowns
cleavage than the game
itself. He said, I guess they know their audience. Its not the
way they would go. But we
are very interested in doing a super bowl ad and were looking at
the economics because we
are still a startup. Phillip then said, If it scores well and
the UA or user acquisition costs
make sense. And it must all go together with their overall
marketing strategy. I strongly
agree that Liams AngryNeesom52 ad with Clash was about true
gamer engagement and
made one really think that one could get so caught up playing
Clash that even Liam would
resort to using his Taken 3 persona to threaten a fellow Clash
gamer who dares challenges
him. It would have been more impressive if Game of War had given
millions of Super Bowl
ad viewers a chance to enter a new promo code that unlocked a
Kate Upton DLC character
that one could actually play in the game. Kate was just a
sexy/silly prop for Game of War.
Game of War: Fire Age Super Bowl XILV Youtube Link:
http://tinyurl.com/n99qezb
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
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Clash of Clans Super Bowl XILV Youtube Link:
http://tinyurl.com/o7q9yxb
I asked the panel if it was true that mobile game developers
were still favoring to create
iOS games first and Android second because iOS developers still
made way more money
than Android games in profits and in-app advertising. Terrence
of Storm8 said from a
developers perspective we are fully on board with Android. And
if anything tools out in
the market such as the Unity Engine that supports letting a
developer publish their games
in both Android and iOS. In fact, Unitys mobile game engine can
support Windows 8,
Blackberry and Tizen. So from Terrences perspective you are only
going to see more
games on both platforms. Phillip says they launch on IOS first,
but soon right away on
Android on the GooglePlay store because there is massive upside
to Android now. And
Phillip said that Android Google is doing a much better jobs
with marketing campaigns,
editorizing and higher quality campaigns. I will say Android has
gotten its swag going on.
Christine said when she first joined Chartboost three years ago
iOS was probably 80% and
Android was 20% of the traffic of mobile games. She wouldnt talk
about the exact revenue
of iOS or Android, but she said right before the 2014 Holidays
we actually hit 50/50 traffic
between iOS and Android. Which she said is insane because that
traffic is the actual
number of users who are opening their games and coming back.
Which is the total amount
of traffic. And it really depends statistically where you are
looking like what country and
what categories. For example, Christine said from a country
standpoint who would have
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
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guessed that Russia is the number #1 highest bid for Android.
And for iOS its Norway. Its
interesting to see by country where there is the most interest
and then where developers are
willing to bid the highest to launch their new games. And
Christine said when you
breakdown categories you get strategy, card and casino are top
on Android while casual
games are more the leaders on iOS. It depends on how you
approach the market. Android
is a no brainer its huge, said Christine. And I have to say now
that it is a good thing for
the gaming Industry that developers and publishers are not
making game development
decisions and investments no longer solely on revenue. We are
only bound to get better
mobile and PC games when developers are aggressively engaged on
both iOS and Android.
But I still do not think Android game developers in the U.S. are
going to reach revenue
parity with iOS game developers anytime soon as long as Apple
dominates the smart phone
market. And the Apple Watch will only increase the number of iOS
games that will be
purchased and downloaded for free. And Android will only be an
equal revenue alternative
to iOS when better Android devices and smart phones seriously
can outsell iPhones/iPads.
I also have to say that during DEW this year I took part in an
impromptu interview session
with other multicultural and diverse press and attendees. The
interview show was
organized by Shirley Husar of the Washington Times and the focus
was to discuss issues
like the digital divide in minority communities, Blacks in
gaming and the importance of
more minorities attending important tech, marketing and gaming
events like DEW 2015.
And I am sure I will find the interview link soon and get it
posted on HHBmedia.com
because we all had a great discussion that was moderated by
Shirley. What I nor Shirley
knew at the time of the interview was that two of our panelists
were the app developers for
@Vendedy, described as Etsy meets eBay for street vendors
globally, and ironically we
were discussing how to get more minorities in tech and Vendedy
actually won the DEW
startup contest. Vendedy sounded like a great idea as soon as
its CEO, Christine Souffrant
described it during our interview session. I could easily see
how she was allowing or better
yet empowering millions of global street sellers to market their
goods to billions of digital;
consumers. Vendedy which was I imagined expertly pitched by
Christine as the first mobile
bidding marketplace for street vendors beat out some other top
tech startups. Clearly and
esteemed panel of VC judges chose @Vendedy to win a prize of
$75,000. Vendedy proved
at DEW 2015 that diversity in tech is much needed because a
great idea really has no color.
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://vendedy.com/mailto:[email protected]://www.hhbmedia.com/
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Vendedy Founder & CEO Christine Souffrant won the DEW 2015
Startup Pitchtest Competition.
Vendedy Founder & CEO Christine Souffrant received a $75,000
prize package, which
included a $25,000 investment in the company (in the form of a
convertible note) and another
$25,000 in business consulting and legal services from MDM.
Souffrant also received an
invitation to the San Francisco office of IDG Ventures for a
two-hour consultation with senior
partners of the firm, along with a full year of free hosting
service on Rackspace ($24,000
value).
In announcing its decision, the panel of judges cited Vendedy
for, among other things,
encapsulating the power of "digital" with its global/borderless
strategy; the impact of its
compelling visuals/images; the power of micro-transactions in a
new digital "share economy"
world, where even those with little can connect due to deep
mobile phone penetration; and, the
concept of social impact, which is increasingly important to
millennials and older age groups
as well.
DEW 2015 Highlights & Photos Of My Favorite Panels:
DIGITAL ENTERTAINMENT WORLD WRAPS SECOND CONFERENCE WITH
SOCIALLY RELEVANT CLINTON GLOBAL INITIATIVE & IBM-
FUNDED COMPANY WINNING STARTUP COMPETITION
Hundreds of C-Level Speakers & Attendees From Across the
Digital Ecosystem Gathered
at Headline-Generating Los Angeles Conference & Expo for
Three Days of Deal-Making
and More Than 100 Sessions Featuring 300 Top Executives &
Thought Leaders
LOS ANGELES, Feb. 17, 2015 Hundreds of C-Level thought-leaders
the digital and
entertainment worlds attended the unique three-day Digital
Entertainment World (DEW)
conference in Los Angeles last week, engaging in networking,
deal-making and headline-
generating discussions. DEW wrapped Thursday after 100-plus
sessions featuring more
than 300 notable speakers from across the digital ecosystem, all
high-level executives from
top media and entertainment companies encompassing the
television, film, digital video,
music, publishing and game industries.
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://www.dewexpo.com/mailto:[email protected]://www.hhbmedia.com/
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Additionally, judges from leading VC firms tapped the Clinton
Global Initiative- and IBM-
backed Vendedy, described as Etsy meets eBay for street vendors
globally, as the winner
of DEWs Manatt Digital Media (MDM)-sponsored Startup Pitchtest
competition. Vendedy
Founder & CEO Christine Souffrant received a $75,000 prize
package, which included a
$25,000 investment in the company (in the form of a convertible
note) and another $25,000
in business consulting and legal services from MDM. Souffrant
also received an invitation
to the San Francisco office of IDG Ventures for a two-hour
consultation with senior
partners of the firm, along with a full year of free hosting
service on Rackspace ($24,000
value).
In announcing its decision, the panel of judges cited Vendedy
for, among other things ,
encapsulating the power of "digital" with its global/borderless
strategy; the impact of its
compelling visuals/images; the power of micro-transactions in a
new digital "share
economy" world, where even those with little can connect due to
deep mobile phone
penetration; and, the concept of social impact, which is
increasingly important to millennials
and older age groups as well.
The headline-generating conversations throughout the week, many
related to monetization
challenges and opportunities, included:
Steve Mosko, President of Sony Pictures Television, discussing
original content for
Crackle and Playstation, including the notion that, as people
begin to unbundle and put
together personal bundles, free is a good option to have.
Ynon Kreiz, President, Maker Studios, on how Disney has embraced
Maker and
revealed it has increased YouTube views by 11.5 billion,
according to the Los Angeles
Times.
Antonio Lucio, Global Chief Marketing Officer, Visa, conversing
with CNBCs
Julia Boorstin about the value he and other major advertisers
see in the online world.
Eddy Moretti, CCO, VICE Worldwide, hinting at a Vice cable
network,
commenting on the Brian Williams situation and how traditional
medias sad state of
affairs gives VICE more credibility.
Thomas Gewecke, Chief Digital Officer, Warner Bros.
Entertainment, outlining
how technology is leading an incredible pace of innovation that
is changing all
distribution models, and how companies need to experiment to
bring content to all
available channels.
Music also played a key role in the conference, with panelists
describing how they see a
bright future for digital, with more and more artists adapting
to it.
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://vendedy.com/mailto:[email protected]://www.hhbmedia.com/
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Among the View from the Top participants taking part in a Music
Leadership
Roundtable discussion were Bruce Flohr, Chief Strategy
Officer/EVP, Red Light
Management, Partner, Greenlight Media and Partner, ATO Records;
Ken Hertz, Senior
Partner, Hertz Lichtenstein & Young LLP; Bill Silva,
President, Bill Silva Entertainment;,
Chris Stephenson, Chief Marketing Officer, SFX Entertainment;
and moderator Ralph
Simon, Chairman & CEO, Mobilium Global. Interactive
technologies also played a key
role in the View from the Top roundtable featuring Oren Boiman,
CEO & Co-Founder,
Magisto; Chris DeWolfe, CEO, SGN; Will Keenan, President,
Endemol BEYOND (USA);
and moderator Omar Shamout, Technology Reporter, Los Angeles
Business Journal.
Pressing topics covered across the digital ecosystem at DEW
included:
The changing definition of short-form
Charging for content vs. ad-supported models
What Snapchats entry into the original content and content
distribution space
means for creators
The delicate balancing act between content and commerce
The future of console gaming in the wake of the mobile
free-to-play gaming
phenomenon
Importance of distribution, content and collaboration in order
to succeed in original
video content
Diversity in content and the importance of authenticity when
partnering with
brands
Bundled content services vs. a la carte
Summarizing the media landscape in a discussion looking toward
the future, Robert
Tercek, Chairman, Creative Vision, said, There are major
differences between the old
20th century economy and new 21st century economy, and it is
important for companies to
know which universe they are living in as these two alternate
universes have completely
different business models.
Breaking news at DEW included Digital Citizens Alliances new
statistical report disclosing
that piracy has shifted from file-sharing and downloading to now
predominately being
online video streaming. Tom Galvin, Executive Director, Digital
Citizens Alliance, said at
the groups panel, Good Money Gone Bad: Digital Thieves & The
Hijacking of the Online
Business, that video streaming is the only platform generating
more revenue than the year
before. Galvin said the annual revenue was up more than 50
percent.
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
mailto:[email protected]://www.hhbmedia.com/
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In addition, Kathleen Grace, CCO, New Form Digital announced
Incubator Series 2 at the
Next Gen Content Producers: Paving the Way in the Digital Age
panel at DEW on
Wednesday. The Incubator Series 2 will produce and distribute 10
short films that will be
unique to the digital viewing audience.
DEW also featured several Fireside Chats and Featured
Presentations throughout the
conference, with each addressing a different segment of the
digital entertainment
ecosystem, including:
Steve Comstock, SVP and CIO, CBS Interactive
Simon Waters, SVP, Global Brand Licensing & Publishing,
Hasbro
Ahmed Abbas, COO, Qsoft Holding
Beth Murphy, CMO, Deezer
Meredith Valiando Rojas, Co-Founder & CEO, DigiTour Media
LLC
Jeanie Han, CEO, LINE Euro-Americas Corp.
Jonanthan Azu, General Manager & Executive Vice President,
Red Light
Val Boreland, Executive Vice President, Head of Programming
and
Production, Revolt TV
Gene Hoffman, Chairman and Chief Executive Officer, Vindicia
Thomas Siegman, EVP Innovation, Strategy & Client Relations,
RSG Media
Systems
Allison Stern, Co-Founder and Vice President, Enterprise,
Tubular Labs
Nicolas Beraudo, EVP Worldwide Sales, GM US, App Annie
Patrick Eichmann, Senior Director of Sales, West, Fiksu
Michael Cai, SVP, Games & Digital, Interpret, LLC
Gary Greenstein, Partner, Wilson Sonsini Goodrich &
Rosati
Zane Vella, CEO and Founder, Watchwith
Octvaio Flores, Country Manager, Paysafecard
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
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Paul Kontonis, Chief Marketing Officer, Collective Digital
Studio Executive
Director, GOVA
Barry Whitley, Director of Solutions Architecture, Highwinds
Sponsors for 2015 DEW included: 3Pillar Global, App Annie Inc.,
Anvato, AT&T,
Beachfront Media LLC, Brightcove, Digital Citizens Alliance,
Ericsson, Fiksu, Flipps
Media, Inc., GOVA (The Global Online Video Association),
Highwinds, Interpret, LLC,
hiVolume Media Company, Inc., Kwaai Oak CTO- easing start-up
angst, Limelight
Networks, Loeb & Loeb LLP, LyricFind, Magisto, Manatt,
Phelps & Phillips, MediaBrix,
Miptv/ Mipdigital Fronts, New Century Capital Partners, Inc.,
Ooyala, Paysafecard,
Piksel, PluraVida, Popsugar, Recurly, Inc., Rohde & Schwarz,
RSG Media Systems,
SeaChange, Senzari, SGN, SmartTones.tv, SoundExhchange,
Supersonic, Stage Ten,
Telescope, Total- Apps Inc., Tubular Labs, UI Centric, Venable
LLP, Verizon, Vindicia,
Inc., YUME, Watchwith, Wilson Sonsini Goodrich & Rosati and
XiveTV.
For more information about DEW, including a complete list of
speakers and the full
agenda, visit www.DEWExpo.com.
About Digital Entertainment World
DEW is a joint venture between IDG World Expo, an award-winning
producer of
tradeshows and events, including Macworld/iWorld, the MacIT
Conference, the
Electronic Entertainment Expo (E3), and The Game Marketing
Summit, and Digital
Media Wire, a media and marketing consultancy and event producer
with leading events
including DMW Week NYC, NY Games Conference, Future of
Television, Digital Music
Forum and LA Games Conference.
KEYNOTE: ANTONIO LUCIO, GLOBAL CHIEF MARKETING AND
COMMUNICATIONS OFFICER, VISA
Time: 10:15am - 10:45am
Location: Main Hall
Speakers:
Keynoter: Antonio Lucio, Global Chief Marketing and
Communications Officer, Visa
Interviewed by: Julia Boorstin, CNBC Media & Entertainment
Reporter, CNBC
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://www.dewexpo.com/http://www.dewexpo.com/speakers/antonio-lucio/http://www.dewexpo.com/speakers/antonio-lucio/http://www.dewexpo.com/speakers/julia-boorstin-2/mailto:[email protected]://www.hhbmedia.com/
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HOLLYWOOD & GAMES: OPPORTUNITIES AT THE INTERSECTION OF
CONTENT AND TECHNOLOGY
Time: 11:35am - 12:15pm
Location: Games, Interactive
Speakers:
David Stelzer, Head of Games Department, Creative Artists
Agency
Chris Petrovic, Head of Corporate Development & Licensing,
Kabam
Peter Levin, President of Interactive Ventures and Games,
Lionsgate
Andrew Stalbow, CEO, Seriously
Keith Boesky, Principal, Boesky & Company
Moderator: Marc Graser, Senior Editor, Variety
Session Description:
This panel brings together a mix of companies and executives
from the movie, television
and games industries to share ideas about relationship between
games and Hollywood and
how to create new business opportunities at the intersection of
these two exciting media
industries.
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://www.dewexpo.com/speakers/david-stelzer/http://www.dewexpo.com/speakers/chris-petrovic/http://www.dewexpo.com/speakers/chris-petrovic/http://www.dewexpo.com/speakers/peter-levin/http://www.dewexpo.com/speakers/peter-levin/http://www.dewexpo.com/speakers/andrew-stalbow/http://www.dewexpo.com/speakers/keith-boesky/http://www.dewexpo.com/speakers/marc-graser/mailto:[email protected]://www.hhbmedia.com/
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MONETIZING GAMES THROUGH FREE TO PLAY (F2P) MODELS
Time: 12:40pm - 1:20pm
Location: Main Hall
Speakers:
Bjorn Bock-Larsson, CEO, Reloaded Games
Christina Lee, Associate Director, Nexon America
Andrew Sheppard, COO, GREE International, Inc.
Michael Zhang, Founder & CEO, Firefly Games, Inc.
Moderator: Michael Cai, SVP, Games & Digital, Interpret,
LLC
Session Description:
One of the most popular methods of monetizing games and social
and mobile apps today is
the free-to-play (F2P) model, wherein the product is offered
free of charge and then a
micropayment is charged for users to access premium features and
virtual goods. This
panel will discuss the evolution of the F2P model with a focus
on strategies for monetizing
in-game items and virtual goods. What is the future of F2P?
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://www.dewexpo.com/speakers/michael-zhang/http://www.dewexpo.com/speakers/michael-zhang/http://www.dewexpo.com/speakers/michael-zhang/http://www.dewexpo.com/speakers/michael-zhang/http://www.dewexpo.com/speakers/michael-cai/mailto:[email protected]://www.hhbmedia.com/
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VIEW FROM THE TOP: INTERACTIVE TECHNOLOGIES LEADERSHIP
ROUNDTABLE
Time: 9:45am - 10:15am
Location: Main Hall
Speakers:
Oren Boiman, CEO & Co-Founder, Magisto
Chris DeWolfe, CEO, SGN
Will Keenan, President, Endemol BEYOND (USA)
Moderator: Omar Shamout, Technology Reporter, Los Angeles
Business Journal
Session Description:
This panel of digital media leaders discusses the numerous
devices, technologies, services
and platforms that are providing consumers with content rich
interactive experiences while
removing barriers to the experience. How is technology driving
new personal and enhanced
video and gaming experiences? What kind of experiences can we
expect in the future?
KEYNOTE: THOMAS GEWECKE CHIEF DIGITAL OFFICER AND
EXECUTIVE VICE PRESIDENT, WARNER BROS. ENTERTAINMENT
Time: 10:15am - 10:45am
Location: Main Hall
Speakers:
Keynoter: Thomas Gewecke Chief Digital Officer and Executive
Vice President, Warner
Bros. Entertainment
Interviewed by: Mike Vorhaus, President, Magid Advisors
Session Description:
Thomas Gewecke Chief Digital Officer and Executive Vice
President, Warner Bros.
Entertainment
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://www.dewexpo.com/speakers/oren-boiman/http://www.dewexpo.com/speakers/oren-boiman/http://www.dewexpo.com/speakers/will-keenan/http://www.dewexpo.com/speakers/will-keenan/http://www.dewexpo.com/speakers/omar-shamout/http://www.dewexpo.com/speakers/omar-shamout/http://www.dewexpo.com/speakers/thomas-gewecke/http://www.dewexpo.com/speakers/thomas-gewecke/http://www.dewexpo.com/speakers/mike-vorhaus-2/http://www.dewexpo.com/speakers/mike-vorhaus-2/mailto:[email protected]://www.hhbmedia.com/
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Thomas Gewecke was named Chief Digital Officer and Executive
Vice President, Strategy
and Business Development, Warner Bros. Entertainment in May
2013. In this position, he
is responsible for driving the Studios worldwide digital growth
and managing its global
business strategy. Gewecke is charged with coordinating the
companys various digital
distribution strategies to maximize the value of Warner Bros.
content across all current
and emerging digital exhibition platforms. He also oversees
Warner Bros. Technical
Operations and Corporate Business Development as well as Warner
Bros. Home
Entertainments Direct-to-Consumer, Business Development and
Flixster groups.
Prior to his current role, Gewecke served as President of Warner
Bros. Digital
Distribution, a position he had held since January 2008. Under
Gewecke, WBDD expanded
its global footprint to make the Studios movie and television
content available for
transactional purchase in every major market, through more than
100 digital retail
partners, and was consistently recognized as a leader and
innovator in the distribution of
digital content.
WBDD led the industry in offering On Demand movies day-and-date
with DVD release,
bundling digital copies with new physical releases worldwide and
making movies available
directly to fans through new channels, including Facebook and as
international App
Editions on the iOS platform. To expand consumer access to the
Studios vast library,
WBDD launched Warner Archive, a groundbreaking service that
makes more than 1,000
out of print classic movie and TV titles available online and
through manufacturing-on-
demand technology. WBDD also develops and distributes critically
acclaimed digital
original programming and content, including H+ The Digital
Series, named Best Action
or Sci-Fi Series at the 2013 Streamy Awards, and the Inside the
Script series of digital
scripts, which received a 2013 Publishing Innovation Award. The
division supported the
record-breaking 2013 Kickstarter campaign for the Veronica Mars
feature film, which it
is distributing in 2014.
Gewecke oversaw the Studios May 2011 acquisition of Flixster and
Rotten Tomatoes, a
leading mobile movie service and online aggregator of movie
reviews. Flixster was the first
service to offer access to UltraViolet, the industry standard
for storing digital movie
collections in the cloud, and is used on the web or mobile
devices by more than 30 million
people every month, globally. Flixster serves as a leading
provider of UltraViolet EST,
Digital Copy, and Disc to Digital services.
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
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Gewecke joined WBDD from Sony BMG Music Entertainment, where as
Executive Vice
President, Global Digital Business he was responsible for
worldwide digital business
development efforts and oversaw the creation of new digital
ventures. In addition, Gewecke
oversaw the companys online advertising, digital long-form video
and direct-to-consumer
commerce businesses, and led its expansion into the US off-deck
mobile market.
Prior to Sony BMG, Gewecke was Senior Vice President of Business
Development in the
Digital Services Group for Sony Music Entertainment, Inc, where
founded and led its
mobile business, building a leading market position for the
company, launching the
industrys first U.S. master ringtone offering in mid-2003 and
becoming the only record
label to create and operate a major U.S. on-deck,
direct-to-consumer mobile
storefront. Gewecke also supervised Sony Musics interest in
certain digital media
investments.
Gewecke also held the position of Publisher of the PC World
Online Network at
International Data Group, a leading publisher of print and
online technology
magazines. During his tenure with the company, he built IDGs
largest online publishing
division and oversaw the launch of multiple Internet properties.
He also played a major
role in the development of IDGs overall digital strategy.
Gewecke graduated from Harvard College in 1991 with a bachelors
degree, magna cum
laude, in social studies.
THE FUTURE OF INTERNET RADIO
Time: 11:15am - 11:55am
Location: Music, Video, Rights
Speakers:
Jack Isquith, SVP, Strategic Development & Content
Programming, Slacker
Michael Jackel, Regional Vice President, West, Spotify
Jason Feinberg, Head of Artist Marketing, Pandora
John Rosso, President of Market Development, Triton Digital
Ty Roberts, Co-Founder and Chief Strategy Officer, Gracenote
Moderator: Seth Schachner, Managing Director, Strat Americas
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://www.dewexpo.com/speakers/jack-isquith/http://www.dewexpo.com/speakers/jack-isquith/http://www.dewexpo.com/speakers/john-rosso/http://www.dewexpo.com/speakers/john-rosso/http://www.dewexpo.com/speakers/jason-feinberg/http://www.dewexpo.com/speakers/jason-feinberg/http://www.dewexpo.com/speakers/john-rosso/http://www.dewexpo.com/speakers/john-rosso/http://www.dewexpo.com/speakers/ty-roberts/http://www.dewexpo.com/speakers/seth-schachner/mailto:[email protected]://www.hhbmedia.com/
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15
Session Description:
The majority of online Americans over 12 years of age use
Internet radio, making it the
third most popular way that people discover new music, ahead of
Amazon, YouTube,
Social Media and other sources, according to Edison Research.
With the increase in its
popularity, there is a huge opportunity for advertisers who are
increasing the allocation of
radio dollars to Internet radio platforms. As services move into
the car, the opportunity is
expected to grow. This panel will discuss the future of Internet
radio including marketing
and ad models.
THE BATTLE TO BE DISCOVERED AND ACQUIRE USERS IN MOBILE
GAMES
Time: 12:20pm - 1:00pm
Location: Games, Interactive
Speakers:
Terence Fung, Chief Strategy Officer, Storm8
Philip Hickey, VP, Marketing & Communications, Seriously
Christine Lee, Director of Business Development, Americas,
Chartboost
Eric Ma, Director of User Acquisition, Scopely
Moderator: Scott Brovsky, Head of Marketing and Community, Muti
Labs
Session Description:
With so much competition in mobile games today, the App Store,
Google Play and other
mobile game marketplaces have become vicious battlegrounds where
the winners reap
huge monetary rewards and the losers often perish. With costs
rising to acquire users that
monetize and provide a solid LTV, it is crucial to have a
winning strategy and partnerships
for discovery and UA. This panel will discuss the marketing
technologies, platforms,
analytics, social outlets and traffic sources needed to succeed
in the competitive mobile
games landscape today.
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
http://www.dewexpo.com/speakers/terence-fung/http://www.dewexpo.com/speakers/terence-fung/http://www.dewexpo.com/speakers/philip-hickey/http://www.dewexpo.com/speakers/philip-hickey/http://www.dewexpo.com/speakers/eric-ma/http://www.dewexpo.com/speakers/eric-ma/http://www.dewexpo.com/speakers/scott-brovsky/mailto:[email protected]://www.hhbmedia.com/
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16
David L. $Money Train$ Watts FuTurXTV HHBMedia.com
[email protected] www.hhbmedia.com David Velo Stewart
mailto:[email protected]://www.hhbmedia.com/