>>APMG 8119: DIGITAL ENTERPRISE Topic 1: Individual Presentations and Reflection Topic 2: Professional Conduct Discussion and Reflection Lecturer: Dr. Robert Davis By: Erdenejargal Tsoodol Student ID: 1420245 POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE UNITEC, 2013
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>>APMG 8119: DIGITAL ENTERPRISE
Topic 1: Individual Presentations
and Reflection
Topic 2: Professional Conduct
Discussion and Reflection
Lecturer: Dr. Robert Davis
By: Erdenejargal TsoodolStudent ID: 1420245
POSTGRADUATE DIPLOMA IN BUSINESS
APMG 8119: DIGITAL ENTERPRISEUNITEC, 2013
>>APMG 8119: DIGITAL ENTERPRISE
Digital Enterprise
A new way of managing business in the context of rapid intrusion of information technology into not only business enterprises’, but consumers’ daily life as a mediary to real virtual (Castel, 2000) marketspace (Rayport and Sviokla, 1994) where matters company brand promise against perception (Hoffman and Novak, 1996) which company has created in the mind of consumer in their journey-experience to its services or products offered.
>>APMG 8119: DIGITAL ENTERPRISE
UNDERSTANDING CUSTOMERS
Case studies on real time companies
FARROFRESH
culture of real virtuality
(Castells, 2000);
value creation in
marketspace
• content,
• context,
• infrastructure (Rayport and Sviokla, 1994)
>>APMG 8119: DIGITAL ENTERPRISE
Customers, Community, Digital Networked Society
The most effective strategy is genuinely focusing on the needs of others
Balance between government control and protection civil rights of citizen
Conclusion: Internet empowerment drives social change,
but the distance between real virtuality and real world is
narrowing – any attempt to control Internet drives
reaction on real life issues such as human rights and
privacy, technological development.
Conclusion: Debate
>>APMG 8119: DIGITAL ENTERPRISE
Digital Enterprise is a new contemporary subject, where lecturer provides an opportunity to open and innovative ways of learning by
1. Strategic and open views on thinking, giving a clear picture of the root of digital enterprises
2. Business orientation linked to real life company case-studies and ongoing practices from industry specialists
3. All theories and practices are ready to implement into real life at any moment directly connected to decision-making point to present situation, given opportunities for co-creation
Professional Conduct Discussion and Reflection
>>APMG 8119: DIGITAL ENTERPRISE
Professional Conduct Discussion and Reflection
4. Real time technology and SNS promoted to improve our productivity, online presence and future career development
5. As subject covering digital enterprises from beginning directly connected to organisation’s vision and strategy which in contemporary context fosters involvement and participation us students as consumers or stakeholders of company
6. From the beginning getting the root ideas and concepts allow students drive performance on any case studies or assignments with clear understanding of expectations
>>APMG 8119: DIGITAL ENTERPRISE
Professional Conduct Discussion and Reflection
7. Throughout out course were practised organic team leadership skills in each of students to carry on team projects driving to success, fostering self-confidence and self-awareness of team members
8. One of the main ideas of course is being customer focused!
9. Understanding changing nature of business and its organisations requires analytical thinking and adaptability to different situations
>>APMG 8119: DIGITAL ENTERPRISE
Professional Conduct Discussion and Reflection
10. Supporting team spirit by goal focusing, empowering team members, facilitating each others righteous ideas building team capability and driving for team performance
It was a great journey through DIGITAL ENTERPRISE experiences!