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Digital Engagement in a Difficult Place JESS VERSTEEG Wednesday, November 6, 13
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Digital Engagement in a Difficult Place

May 09, 2015

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Jess Versteeg, from Montreal, talks about her efforts at using digital strategies in difficult places.
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Page 1: Digital Engagement in a Difficult Place

Digital Engagement in a Difficult PlaceJESS VERSTEEG

Wednesday, November 6, 13

Page 2: Digital Engagement in a Difficult Place

Wednesday, November 6, 13

Page 3: Digital Engagement in a Difficult Place

Could we use blogs and social media and real life conversations to engage students and build a tribe of truth seekers?

Wednesday, November 6, 13

Page 4: Digital Engagement in a Difficult Place

● Being uncomfortable with change

● The fear of failure

Main threats to online success

Wednesday, November 6, 13

Page 5: Digital Engagement in a Difficult Place

Think like a nomad.

How to become familiar with change...

Wednesday, November 6, 13

Page 6: Digital Engagement in a Difficult Place

"All war requires movement, but for settled peoples even short-range moves impose difficulties. Their gear is clumsy and heavy; they lack readily mobilizable means of transport, particularly draught-animals -- which are needed in the fields; and food both for man and beast comes in an awkward and bulky form. Settled people expect to sleep with a roof over their heads, but do not possess tents; they take shelter when the weather turns inclement, lack weather-proof clothes, and relish regular, cooked meals...

The History of War by John Keegan

Wednesday, November 6, 13

Page 7: Digital Engagement in a Difficult Place

The farmer is hardier than the artisan…but even he is soft by comparison with the nomad. The nomad is constantly on the move, eats drinks when he can, braves all weathers, is grateful for small mercies. Everything he possesses can be bundled up at a moment's notice and his food moves with him, as grass and water call his flocks, whenever he shifts camp."

The History of War by John Keegan

Wednesday, November 6, 13

Page 8: Digital Engagement in a Difficult Place

● hardier than a farmer● braves all conditions● grateful for small mercies● agile● adaptable● happy to move when movement is

necessary.

The nomad is

Wednesday, November 6, 13

Page 9: Digital Engagement in a Difficult Place

Fail Forward.

How to be OK with failure:

Wednesday, November 6, 13

Page 10: Digital Engagement in a Difficult Place

“If you’re not failing a lot it’s because you’re not trying

enough new things.”

- Leonard BuhlerPresident of Power to Change Ministries, Canada

Wednesday, November 6, 13

Page 11: Digital Engagement in a Difficult Place

Leaders: give your staff tremendous freedom to fail

Strategists: you need to be ok with failing.

Wednesday, November 6, 13

Page 12: Digital Engagement in a Difficult Place

Fin.

Wednesday, November 6, 13