Digital Dun Laoghaire Presentation to Dun Laoghaire Bank of Ireland Enterprise Town Meetup 19 th May 2016
Jan 23, 2018
Digital Dun Laoghaire
Presentation to Dun Laoghaire Bank of Ireland Enterprise Town Meetup
19th May 2016
Imagine if…
That is the ambition of
Digital Dun Laoghaire
Costello Jewellers,
Dun Laoghaire
Incubation
CoWorking
Community
Managers
Meeting Space
What is Digital Dun Laoghaire?
Why Dun Laoghaire?
Home to Digital Marketing Institute, Irish Domain Registry,
SAGE Payments, Lionbridge, Code Institute, Profitero,
Little Vista, Clickworks.
Presence of Business Innovation District project & DLR LEO.
140,000 residents (including many working in Silicon Docks)
within 10 minutes of the town centre
34% of population under 30 years of age.
Independent, neutral venue close to Silicon Docks
An affluent population with almost 50% ABC1 socio-
economic groups: 50% of individuals working as employers
& managers
Similar characteristics to the Potrero Hill district in San
Francisco
Free WIFI to be
upgraded to Gigabit
Speed
Electronic Footfall Counters in Belly
Bins
Smart Parking
Initiative
BID Smart Town Initiatives
Why Clusters
Matter
“support
enterprise-led
cluster initiatives
to build world-
class clusters in
key sectors of
opportunity"
Easier to get the right kind of talent.
Firms have a 40% higher success rate.
Increased productivity.
More rapid innovation.
New business formation.
Benefits of clusters/hubs
Positive correlation between active management of clusters and their resulting success.
Facilitation rather than management is the goal of any organisation seeking to seed a cluster.
A cluster needs a vision and a strategy based around a set of unique core skills.
Success Factors
PLATFORMS Ebay – Google – Microsoft – Facebook - Yahoo – Amazon – Twitter - Linkedin
MARKETING PLATFORMS Marketo - Hubspot -
Adroll
EDUCATION
Digital Marketing
Institute
CURATION
Newswhip
Soundwave
Tripadvisor
Sales
Enablement
Salesforce.com
Intercom
MISSING?
CUSTOMERS
Digital
Marketing
Agencies
Search Optics
Recruiters
Dublin’s Digital Growth Cluster
Onboarding/Customer Success
User Experience
Digital Marketing/Growth
Hacking
Analytics
Potential areas of unique expertise for
Digital Dun Laoghaire
What digital companies are in Dun Laoghaire
now?
Analytics 6
Creative Digital Agencies 6
Customer Service/Interactive SMS 2
Digital Marketing 4
Enterprise Software 4
Life Sciences/Health 2
Software as a Service 5
Telecoms Equipment/Solutions 2
How to build a digital cluster?
Build community
Create a focal point
Provide a platform to
create pipeline
Showcase the cluster through an
annual event
Within a Supportive Environment
Startup Galway
PorterShed
StartLab
Innovating West
GALWAY INNOVATION DISTRICT
• Map
• Startup Guide
• Programme
How Galway did it
Digital Dun Laoghaire
DDL Monthly Meet up
An innovate
co-working space
A specialist accelerator programme
An annual summit
Dun Laoghaire Business Innovation District
Our guest speaker
this morning on
the digital
revolution
Our panel this morning
Next Event
Inaugural Digital Dun Laoghaire Meetup
28th of June
Guest of Honour
Mary Mitchell O’Connor TD
Minister for Jobs, Enterprise & Innovation
Digital Dun
Laoghaire Dublin’s Tech Town