Digital Disruption in the Recruitment Sector

Rob BrouwerCEO

London, February 1st, 2017

DIGITAL DISRUPTION IN THE RECRUITMENT SECTOR

How Digitalization can help you succeed in Today’s War for Talent

“TAKING THE WORK OUT OF LOOKING FOR WORK”

01 Main TitleAbout Jobrapido

58 COUNTRIES / HEADQUARTERS IN MILAN

20+ MILLION JOBS LISTED

1+ BILLION VISITS/YEAR

35 MILLION UNIQUE VISITORS/MONTH

70+ MILLION SUBSCRIBERS

1000+ COMPANIES

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01 Main TitleDigitalization around us

- Apple watch- Amazon- Uber- Booking.com- Google Hands Free payments- quickly adapt or slowly die

Digitalization is when you take analogue information and processes and turn it into digital accessible data.

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01 Main TitleBig Data “Buzzword”

THE BIG OBJECTIVE, IN MANY CASES IS TO CREATE PREDICTIVE MODELS

- Created by digital connected & smart devices

- Uber- Energy management- Sensors in

factories/traffic/stores- Augmented reality for

training

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01 Main TitleIncreasingly fragmented and sophisticated talent landscape

BY 2020 GEN Z AND Y WILL FORM HALF OF WORLDS POPULATION

Source: Barclays, 2016

- Technology is changing the way we communicate

- Young generations reachable through fragmented media and very sophisticated marketing tools

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01 Main TitleNew talent marketing tools

- Real time systems/Algorithms/data driven experiences- More relevant and pinpointed targeting - Re-targeting- Data management platforms allow for buying audiences- Now also fit for recruitment

Most efficient way of buying media to address your audience groups.

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01 Main TitleJobrapido behavioural profiled community: an example

Most efficient way of buying media to address your audience groups.

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01 Main TitleCOMPETITIVE TALENT LANDSCAPE IN UK AND BREXIT FACTOR

Most efficient way of buying media to address your audience groups.

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Brexit brought uncertainty to UK job

market, but expectations about hiring plans were

only slightly less optimistic compared to

one year ago

74,4% employment rate(+0.5% compared to 2015)

01 Main Title

Think like a Marketer and stand out as a brand!

of buying media to address your audience groups.

Recruitment and Marketing join forces

• Right audience and the right message

• What is different about working at that company?

FunctionalBenefits

Reasons to

Believe

EmotionalBenefits

BRAND

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01 Main TitleUse a data driven and active campaigning approach

Most efficient way of buying media to address your audience groups.

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ALWAYS ON

THINK LIKE A MARKETER RIGHT AUDIENCE + RIGHT MESSAGE + RIGHT MEDIA

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TALENT MANAGEMENT

You

ON DEMAND

QUALIFIED CANDIDATES

11

Data-driven: Engage – Measure Results – Optimize – Repeat

ACTIVE CAMPAIGINGRECRUITMENT AGENCY

01 Main TitleGo fishing with Jobrapido

Most efficient way of buying media to address your audience groups.

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Go fishing

01 Main TitleHow digital can help you succeed in today’s war for talent

Most efficient way of buying media to address your audience groups.

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• Know your talent group

• Stand out as a employer brand

• Data driven active campaigning

• Think and ACT like a Marketer

4 KEY SOLUTIONS4 KEY CHALLENGES• Digitalization in world of work

• Fragmented and sophisticated talent landscape (hard to reach)

• New data-driven digital marketing tools

• Increasingly competitive talent landscape

THANK YOU!