Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
WEB-based DMEasy to test, and adjust mid-stream
Relatively low-cost, especially CPR
Direct can lead to viral
Wide reach
Consumer convenience
Consumer interaction
Lots of competition
Consumers feel overwhelmed
Easy backlash
Unregulated
Lack of control
Privacy concerns
Need technical expertise / support
DM websitescampaign specific
unique domain name
subscribe, sign up, pass on, buy
step 2 or even 3 in a DM campaign
VITAL Aspects of a DM Website?VITAL Aspects of a DM Website?The product
The offer
Call to action
The terms
Appeal(but which one?)
campaign specific
timing is key!
click, pass on, buy
step 1 usually
offer
product
search
ppc (listings + banners)
maps
Heat map reporting demonstrates areas of high visual concentration on web pages.
SocialTwitterYouTubeFacebookFoursquareKlout / Peer Index, etc.Groupon
Related Documents
