Digital Marketing Bachelor’s of Business Administration COURSES: 120 TOTAL CREDITS REQUIRED MAJOR REQUIREMENTS Accounting Principles I & II Business Principles Marketing Principles Management Principles Introduction to Project Management Major Elective Consumer Behavior Marketing Management Global Marketing Operations Management Performance Management Marketing Communications Relationship Marketing Computing Skills Introduction to Digital Marketing Social Media & Content Marketing Web Analytics & Reporting Search Engine Marketing & Optimization Mobile & Email Marketing Pay-Per-Click & Display Advertising Conversion Rate Optimization Strategic Digital Marketing Management Office Applications: Spreadsheets & Databases Research & Writing for the Workplace Workplace Mathematics Career Development III: Internship Career Development IV LIBERAL ARTS REQUIREMENTS Learning Communities Research & Writing Advanced Research, Writing & Presenting College Mathematics: Quantitative Reasoning Statistics Career Development I & II: Theory and Practice Logic & Reasoning Principles of Psychology Ethics in Social & Digital Communities Interpersonal Relations & Group Dynamics Organizational Psychology DIGITAL MARKETING Then it clicked that was the career for you. The Digital Marketing degree applies digital technologies to marketing techniques. In addition to learning advanced business management and marketing concepts, you will develop an understanding of the ethical and cultural awareness needed in global business and marketing. You will also practice employing current technologies and social media to attract and engage with consumers, encourage brand growth, and increase sales. Certified by SCHEV to operate in Virginia. Our three Virginia campuses are located at 4410 E. Claiborne Square, Suite 233, Hampton, VA 23666; 8141 Hull Street Road, North Chesterfield, VA 23235; 301 Centre Pointe Drive, Virginia Beach, VA 23462. Course listings are for marketing purposes and are subject to change. Refer to the academic catalog for the most current courses. facebook.com/bryantandstratton bryantstratton.edu/degrees 1.866.948.0571
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Digital Marketing Bachelor’s of Business Administration
COURSES: 120 TOTAL CREDITS REQUIRED
MAJOR REQUIREMENTSAccounting Principles I & IIBusiness PrinciplesMarketing PrinciplesManagement PrinciplesIntroduction to Project ManagementMajor ElectiveConsumer BehaviorMarketing ManagementGlobal MarketingOperations ManagementPerformance ManagementMarketing CommunicationsRelationship MarketingComputing SkillsIntroduction to Digital Marketing
Social Media & Content MarketingWeb Analytics & ReportingSearch Engine Marketing & OptimizationMobile & Email MarketingPay-Per-Click & Display AdvertisingConversion Rate OptimizationStrategic Digital Marketing ManagementOffice Applications: Spreadsheets & DatabasesResearch & Writing for the WorkplaceWorkplace MathematicsCareer Development III: InternshipCareer Development IV
LIBERAL ARTS REQUIREMENTSLearning CommunitiesResearch & WritingAdvanced Research, Writing & PresentingCollege Mathematics: Quantitative ReasoningStatisticsCareer Development I & II: Theory and PracticeLogic & ReasoningPrinciples of PsychologyEthics in Social & Digital CommunitiesInterpersonal Relations & Group DynamicsOrganizational Psychology
DIGITAL MARKETING
Then it clicked that
was the career for you.
The Digital Marketing degree applies digital technologies
to marketing techniques. In addition to learning advanced
business management and marketing concepts, you will
develop an understanding of the ethical and cultural
awareness needed in global business and marketing.
You will also practice employing current technologies
and social media to attract and engage with consumers,
encourage brand growth, and increase sales.
Certified by SCHEV to operate in Virginia. Our three Virginia campuses are located at 4410 E. Claiborne Square, Suite 233, Hampton, VA 23666; 8141 Hull Street Road, North Chesterfield, VA 23235; 301 Centre Pointe Drive, Virginia Beach, VA 23462.
Course listings are for marketing purposes and are subject to change. Refer to the academic catalog for the most current courses.
facebook.com/bryantandstrattonbryantstratton.edu/degrees1.866.948.0571
BE A PART OF THE DIGITAL AGE.
The Digital Marketing BBA program will prepare you
to analyze markets and audiences, assess advertising
effectiveness, and formulate digital strategies to create
targeted digital marketing campaigns. You will have
the opportunity to pursue positions with marketing
firms and ad agencies and in numerous fields with a
need for employees who can implement various
marketing methods, including email, mobile, and
internet marketing strategies.
CD
S072
018
Students may be scheduled in precollege courses based upon their placement evaluation scores and past academic history. Not all programs are approved and offered at all locations or through Online Education. Course listings are subject to change. For the most current course listings and for program availability by location, please go to bryantstratton.edu to check the official catalog. For more information on our graduation rates, the median debt of students who completed the programs, and other important information, please visit bryantstratton.edu/disclosures. Bryant & Stratton College is accredited by the Middle States Commission on Higher Education, 3624 Market Street, Philadelphia, PA 19104 (267-284-5000). The Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.
Career LifePrep® at Bryant & Stratton College is a unique set of experiences that helps prepare students at every step in their academic journey, both while in college and after graduation, so that they may achieve not only a more fulfilling career but also a more fulfilling life. From starting with a one-on-one consultation to determine their best career direction and academic path to becoming marketable and successful professionals in their chosen fields, our graduates can count on us to see them through their career and life pursuits.
®
facebook.com/bryantandstrattonbryantstratton.edu/degrees1.866.948.0571
Related Documents
