Digital Council Meeting

Digital CouncilMeeting

January 7, 2010

Agenda1. Council Activities

Update2. Open Council Objectives3. Research Presentation4. Roundtable Discussions5. Refine Open Objectives

and Next Steps

Council Activities Update: MetadataObjective – Develop a common structure with common rules and definitions to support the B2B transfer of metadata related to audiovisual content for delivery via the Internet (compatible with other industry standards).

Benefits – Supply chain efficiency; Improved accuracy of information.

Participants – All major and some independent content providers and many key digital retailers.

Council Activities Update: Metadata• One structure for all content types (features, shorts, episodic, etc.)• Combines selected elements of MovieLabs “Common Metadata” and additional elements defined by EMA• File types–

• Basic – descriptions such as title and artist (information about the work independent of encoding)

• Digital Asset – information about the individual encoded audio, video and subtitles, and other media included

• Package & File – describes a single packaging scenario tying in other metadata types

• Transaction Information - specific to a given transaction, typically business-related arrangements between content providers and retailers

Council Activities Update: Metadata

Craig Seidel, VP/Digital Distribution – MovieLabs

The Details

EMA Metadata

Publisher Retailer

Describes mediaDefines transactionsPackages files

Video: media files

Publisher Retailer

Video

Metadata: Describes video

PublisherRetailer

Actors:  John Doe, Jane Doe, little Does.Format: Box set, Color, Dolby, DVD, NTSCLanguage: English (Dolby Digital 5.1), Spanish (Dolby Digital 5.1),Subtitles: French, SpanishRegion: Region 1 (U.S. and Canada only.)Aspect Ratio: 1.78:1Number of discs: 5Studio: ABCDEF StudiosDVD Release Date: February 31, 2009Run Time: 1731 minutes

Movie II

Trailer 2a Teaser 2a Series Trailer

Movie IIIMovie I

Movie Series

Making of Movie III

Basic and Digital Asset Metadata

Video

MetadataBasic Metadata

Title, synopsis, runtime, actors, directors, etc.Distribution history, other IDs, sequenceRelationship to other assets

Digital Asset MetadataLanguages, encoding, etc.

Supports multiple languagesSupports new product categories such as

clips, mashups, etc.

Relationships, regardless how complex (or strange)

Movie Series

Movie I

Movie II

Movie III

Season A2

Episode A21

Episode A22

Episode A2n

…

Season Am… Season A1

Show A

Season B2

Episode B21

Episode B22

Episode B2n

…

Season Bm… Season B1

Show B

Franchise

Season 2

Episode 1 Episode 2 Episode n…

Season m… Season 1

Show

Season 2

mashup

Show A

Episode 7 Episode 12

Season 1

Show B

Episode 1

Season 4

Episode 3

Sample XML: Person Dita von Teese<mdtest:Person>

<md:Job><md:JobFunction>Dancer</md:JobFunction><md:JobDisplay>Burlesque Dancer</md:JobDisplay></md:Job><md:Name><md:DisplayName>Dita von Teese</md:DisplayName><md:SortName>Von Teese, Dita</md:SortName><md:FirstGivenName>Dita</md:FirstGivenName><md:FamilyName>Von Teese</md:FamilyName></md:Name><md:Gender>female</md:Gender></mdtest:Person><mdtest:Person>

Transaction: XML files

PublisherRetailerBasic and Digital Asset

Metadata

Transaction

Video

Business rules

Time and regionwindows

Transaction: XML files

PublisherRetailerBasic and Digital Asset

Metadata

Transaction

Video

Ancillary Files

e.g., cover art

Transaction: XML files

PublisherRetailerBasic and Digital Asset

Metadata

Transaction

Video

Ancillary Files

Manifest

Everything to Retailer

PublisherRetailerBasic and Digital Asset

Metadata

Transaction

Video

Ancillary Files

Manifest

To summarize…Manifest – What’s being deliveredMetadata – information to help you sell

Everything you’d want to know about the media

How it relates to other mediaHow it’s encoded and delivered

Media – playable media to offerTransaction – What can you do with it?Ancillary – Anything else (e.g., cover art)

Encoded in XMLEasily written and read by computersSpecified in documents and XML schema

(XSD file)Key parameters requiredAdditional optional parameters if you want to

use them (easy to ignore if you don’t)

Where to findSpecifications and XML schemas

www.entmerch.org/metadata Primary site

www.movielabs.com/md Planned additional XML examples

ContactsMark Fisher, EMACraig Seidel, MovieLabs

Council Activities Update: Glossary

Council Activities Update: Events/EducationEMA Digital Media Pipeline 2009

Council Activities Update: Events/Education

Council Activities Update: Events/Education

1.Universal Content Index System2.Transactional Usage Reporting3.Industry Data Repository4.Consumer Experience5.Contract Best Practices6.Rights Management Database

EMA Digital CouncilOpen Objectives

Chris Roberts, SVP Home Entertainment & Digital – Rentrak Corp.

THE STATE OF DIGITAL DISTRIBUTION - 2010

Roundtable Discussions• Consumer Promotion• Supply Chain Issues• Other?

Refine Open Objectives& Define Next Steps