Case Study: Digital Concepts in Action T H E H O F F M A N A G E N C Y Presented by Lori Tokunaga February 26, 2009
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Case Study:Digital Concepts in Action
T H E H O F F M A N A G E N C Y
Presented byLori Tokunaga
February 26, 2009
2
T H E H O F F M A N A G E N C Y
Two-step Approach
EngageEngage
Establish Establish a Presence a Presence
3
T H E H O F F M A N A G E N C Y
Why Wikipedia?
10.175 billion page-views in September alone; most in the U.S.
Intentional misinformation: 6.8%
4
T H E H O F F M A N A G E N C Y
Wikipedia: The Organization Page
5
T H E H O F F M A N A G E N C Y
Wikipedia: The Community
6
T H E H O F F M A N A G E N C Y
Wikipedia: The Subject Page
7
T H E H O F F M A N A G E N C Y
Wikipedia: The Process Continued
OrganizationWiki
OrganizationMentions
SubjectRevisions
SubjectWiki
8
T H E H O F F M A N A G E N C Y
The Case for Blogging
9
T H E H O F F M A N A G E N C Y
The Case For Blogging: Leveraging Timely News Events
10
T H E H O F F M A N A G E N C Y
The Case For Blogging: Leveraging Timely News Events
11
T H E H O F F M A N A G E N C Y
The Case For Blogging: Leveraging Timely News Events
12
T H E H O F F M A N A G E N C Y
The Case For Blogging: Announcements
13
T H E H O F F M A N A G E N C Y
The Case For Blogging: Announcements
14
T H E H O F F M A N A G E N C Y
The Case for Blogging: Announcements
15
T H E H O F F M A N A G E N C Y
The Case for Blogging: Syndication
16
T H E H O F F M A N A G E N C Y
Engaging in Online Conversations
17
T H E H O F F M A N A G E N C Y
Results
Unique Visitors to the SVTC Web Site
5,157 5,3475,939
6,257
5,342
7,823
0
2,000
4,000
6,000
8,000
10,000
Aug Sep Oct Nov Dec Jan
2008 2009
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T H E H O F F M A N A G E N C Y
Results
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T H E H O F F M A N A G E N C Y
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