“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by CHARLES BONAR SIRAIT

“DIGITAL COMMUNICATIONS

FOR YOUR PRODUCTS & SERVICES

in INDONESIA 2014”

CHARLES BONAR SIRAIT Indonesia's Strategic Communications Specialist,

Passionate in Marketing,Public Relations,Advertising, Promotions & Brand

[email protected] & @charlesbonar

Charles Bonar

Sirait,SE,MM

Indonesia's Strategic

Communications Specialist,

Passionate in

Marketing,Public

Relations,Advertising,

Promotions & Brand

Best Seller Book Writer The

Power of Public Speaking -

Public Speaking & Business

Charles Bonar

Sirait,SE,MM

Indonesia's Strategic

Communications Specialist,

Passionate in

Marketing,Public

Relations,Advertising,

Promotions & Brand

Best Seller Book Writer The

Power of Public Speaking -

Public Speaking & Business

AGENDA

-Charles Bonar Sirait-

A. Background B. The Impact of Technology and Internet C. Special Impact for Business & Corporate D. Digital Communications should be measurable E. Summary & Conclusion

A

BACKGROUND

Internet Users in SouthEast Asia Region REFERENCE : Effective Measure – PPPI of 2011

INDONESIA The most active internet & social media users in Asia

REFERENCE :

2014 - Data Global Web Index Survey

MDG’s (Millenium Development Goals) TARGET

EXPECTATION OF INDONESIA’S INTERNET USERS YEAR OF 2015 = 139 MILLIONS PEOPLE - REFERENCE: APJII -2013

INDONESIA’S INTERNET PENETRATION

REFERENCE : MARKPLUS INSIGHT 2013 & MARKETEERS MAGAZINE 2013

THE BENEFITS OF INTERNET IN INDONESIA REFERENCE : APJII 2013

TOP 3 – BENEFITS OF INTERNET IN INDONESIA

REFERENCE : APJII 2013

1. INFORMATION OF PRODUCTS & SERVICES – 77,81%

2. A PART OF SERVICES AND FACILITIES FOR CUSTOMERS –

61,23%

3. SOCIAL MEDIA USAGE – 61,23%

AVERAGE TIME OF INTERNET USAGE 1 up to 4 HOURS per DAY

REFERENCE : APJII 2013

SMARTPHONE USERS OPEN MOBILE APPS up to 60 TIMES PER DAY

REFERENCE : KOMPAS DAILY – TECHNOLOGY SECTION MARCH 2014

B

THE IMPACT OF TECHNOLOGY &

INTERNET

DIGITAL is our new world nowadays

SMART PHONE is our equipment nowadays

SMART PHONE CREATES MOBILE APPS DEMAND

MOBILE APPS where your customers meet your corporate’s

products and services

MOBILE APPS BENEFIT treating customers fairly

C SPECIAL IMPACT FOR

CORPORATE & BUSINESS

STARBUCKS MOBILE APPS

POSTIVE IMPACT OF INTERNET FOR STARBUCKS

Starbucks Mobile Apps increase the customers consumption from once become 3 times a week, even daily

BANK MANDIRI’s MOBILE APPS

THE CEO OF BANK MANDIRI BUDI G SADIKIN’s TWEET Manfaatkan disc up to 30% di @Ita_Suki dgn tukar #fiestapoin min transaksi Rp 200 ribu pk #mandiridebit. pic.twitter.com/LKhkkzV9q1

THE CEO of BANK MANDIRI DIRECTLY PROMOTE THE BANK’s SPECIAL OFFER &

PROGRAM DIGITALLY WITH TWITTER

D DIGITAL COMMUNICATIONS

SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

DIGITAL COMMUNICATIONS SHOULD BE MEASURABLE

E

SUMMARY & CONCLUSION

“Welcome to The Digital Era”

“If STARBUCKS &

BANK MANDIRI could create Customer

Retention, Customer Loyalty through

maximizing TECHNOLOGY & INTERNET,

I am sure other corporate and

companies in Indonesia could get the best results too

Charles Bonar

Sirait,SE,MM

Indonesia's Strategic

Communications Specialist,

Passionate in

Marketing,Public

Relations,Advertising,

Promotions & Brand

Best Seller Book Writer The

Power of Public Speaking -

Public Speaking & Business

Charles Bonar

Sirait,SE,MM

Indonesia's Strategic

Communications Specialist,

Passionate in

Marketing,Public

Relations,Advertising,

Promotions & Brand

Best Seller Book Writer The

Power of Public Speaking -

Public Speaking & Business

DIGITAL CONTACT

CHARLES BONAR SIRAIT

E-mail : [email protected]

Twitter : @charlesbonar

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