Digital Communication Strategy for Insurance Companies

DIGITAL COMMUNICATION STRATEGY FOR INSURANCE COMPANIES

Prepared by: Elvan Salman

Contents

Purposes of the Presentation

Analyze competitors

Strategy to achieve growth objectives

Who, what, where, when and how

Benchmark AnalysisAnalyze at least 4 competitor brands

How to?

Social Media ApproachGoals, Objectives, Approach

Social Media Goals

Customer Focused

Organization Focused

Social Media Goals

Social Media Objectives

Communicate

«at»OR

Communicate

«with»

Approach/Customer Acquisition

Brand building/Awareness/PR

Rich/Targeted Advertising Word of Mouth

Corporate Social Responsibility

New types of products Knowledge&expertise sharing

Increase revenue and market share

Approach/Customer Experience

Self – service resources

Monitoring Engaging

Self-help communities

Improve customer loyalty and reduce or avoid costs

Approach/Talent Acquisition

Brand awareness

– service resources

Supports employee development Values employees

Desirable Company

Improve image, attract relevant talent and listen to employees.

Content StrategyWhat to share, how to share, keywords, key concepts

Whatyou say &

Howyou say

Social Media Content

Pictures

Recommendations News

Website

LinksReposts

Videos

Warnings

Social Media Voice

Educational

Smart Informational

Professional

Honest

Interesting

Social Media Voice

OFFER

Trust Accountability Credibility Expertise

Social Media Posting Style

Social Media Posting Style

WARN

Dangers News New Products New Services

Keywords

Security

Peace Stability

CredibilityTrust

Professional

High Quality

Enabling customers

to get expertise knowledge fastly.

to understand the functions of each product and service

easily.

to reach company’s

services and products on

multiple channels.

Desired Perceptions

SERVE: Multichannel

DRIVE: Marketing operations, Sales, Recruiting

SUPPORT: Customer Care

REACT: Complaints

LEARN: Customer Insight

Monitoring and alerts

Social Media Analysis

LISTEN

Engagement management

Off-board social Media

On-board social media

ENGAGE OPTIMIZE

Multichannel Integration

Seed tracking

CRM Integration

Desired Outcome

Next Steps

THANK YOU.