Digital Communication Channels
Jul 17, 2015
Presenter’s Name June 17, 20032
Digital Tools We Use
� fema.gov + fema.gov/esp
�m.fema.gov + m.fema.gov/esp
�Disaster Pages (English & Spanish)
�Widgets (English and soon to be Spanish)
�Facebook (English & Spanish posts)
�Twitter (English & Spanish posts)
�YouTube
Presenter’s Name June 17, 20033
Text Slidefema.gov + fema.gov/esp�Full English Website
�Full Spanish Website, not just one or two pages that are translated
�We like to have a conversation with our audience: Are you prepared? Are you a disaster survivor?
Presenter’s Name June 17, 20034
m.fema.gov + m.fema.gov/esp�Full English Mobile
Website
�Full Spanish Mobile Website, again, not just one or two pages
�Provide Situational Awareness Updates
�50% preparedness info
�50% disaster-related info
Presenter’s Name June 17, 20035
Disaster Pages�Dedicated pages for
each declared disaster, in both English and Spanish
�Provides localized info, specific to that disaster
�Updated by External Affairs staff in the field
Presenter’s Name June 17, 20036
Widgets�Graphical interfaces
that can placed on personal sites, news sites, blogs, etc.
�Contain different links
�Can be updated by us at any time
Presenter’s Name June 17, 20037
Facebook�Customized Welcome
Page
�Brief overview
�Continuing the conversation: Are you Prepared? Are you a disaster survivor?
Presenter’s Name June 17, 20038
Facebook�Customized subject areas
�10-15 seconds to grab the user’s attention
�What do we want the user to do?
Presenter’s Name June 17, 20039
Facebook�Messages are posted in
both English and Spanish
�Messages also include videos and photos
�Post preparedness and disaster-related info
�Cross promote resources at the federal, state, and local level
Presenter’s Name June 17, 200310
Twitter�Messages are posted in
both English and Spanish
�Messages include links to photos and videos
�Post preparedness and disaster-related info
�Cross promote resources at the federal, state, and local level
Presenter’s Name June 17, 200311
Twitter: CraigatFEMA�Official Twitter account
of Administrator Fugate
�Yes, he does post his own messages; he doesn’t staff it out
Presenter’s Name June 17, 200312
Content�Content Calendar
� Content calendar: two weeks ahead
� Strategic calendar: months ahead
�Normal Operations� fema.gov – at least one new message a day
� m.fema.gov – as needed, at least once a week
� Facebook – 1 to 3 posts a day
� Twitter – 1 to 4 posts a day
�Hurricane Earl Response� fema.gov & m.fema.gov – every 2 to 4 hours
� Facebook – average of 6 posts a day
� Twitter – average 15 posts a day
Presenter’s Name June 17, 200313
Contact Info
Shayne Adamski
Senior Manager of Digital Engagement
Office of External Affairs
202-646-2736
www.fema.gov