Digital Campaigns

© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved

Digital CampaignsFirst-name Last-name | title | September 10th2009

Simplify

© 2009 Eyeblaster. All rights reserved

?spend with your

ad server

do youhow much

time


Ad Serving

Multiple Sources of Data

Too much data, not enough time

Getting Campaigns Live

Too Much Excel

Trafficking Fatigue

Publisher SpecsCampaign Performance Delivery

ComplexAnalyticsAgency Profitability

CrossChannel Measurement

No Time For Strategy

Little Time for Optimization

Reporting

Not User Friendly


workmore

less time

effortmore


The first step is to admit…

Inflexi

ble

Tech

nology

Dysfunctiona

l Campaign

Process Analytic Complexities

problem…we have a


Things are harderthan they should be.


?why


Current ad server platforms are

built on

decade oldtechnology


Invested years

million$Spent

Interviewed 100s


Actionable Analytics

Streamlined Ad Serving

Open Workflow

https://www.eyeblasterwiz.com/Admin/general/login.asp


Actionable Analytics

Extracting meaning out of piles of data


Difficulty:

cross-channel results in

real-time


Updated dataevery 15 min

Campaign Monitor

• Analyze behavior throughout campaign in real-time

• Optimize on-the-fly

• Monitor status - delivery, performance, set-up, & more


Difficulty:

getting useable cross-channel data without hours in excel


1-Click PowerPoint

• Full summary of campaign metrics

• Customizable content

• Complete with tables and graph


Difficulty:

Analyze consumer behavior before they convert


Report on Actual Behavior

Purchase or Convert

Search for information

Visit the website

Interact with Rich Media

View the standard

ad


AOL Japan CNN Money - Turner

Fox News.com

Google MSN MX MSNBC Yahoo Yahoo! UK - Internal

Marketing

-20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

61.57%

91.80%

54.70%

16.91%

65.09%67.59%

24.78%

31.37%

13.29%

1.69%

21.91%

29.33%

-13.36%

2.35%

36.24%

27.45%

ROI - Entire Path vs. Last Ad

ROI (Entire Path)

ROI (Last Ad)

Path to Conversion Analysis

Conversion Sources

Publisher

Ads

Placement

Ad Sizes

Creative

• Use impact rates to establish benchmarks for publisher optimization

• Identify areas of opportunity or trouble, along the path that might effect overall performance

• Use data towards future strategy in ad seuencing or delivery

100%100%100%

20%50%


Actionable

Analytics

One click reporting

Report Generator

Data Feeds Service

Plug-in for Excel

Custom Report Builder

Campaign Monitor

nick.talbert

I like these litle analytic graphics. Wish we could get for all.



Campaign set-up & measurement done faster & smarter


Difficulty:

getting from point A to B

quickly


Process Guide

Universal Serach

Filters

Bookmarking

Preview

“

Five Clicks Into One


using previewing

toolsusing previewing

tools

Difficulty:


Preview multiple ads

at once

Instantly QA adCollaborate with others

Preview That Gives You the Whole View

View ad info


Difficulty:

repetitivetrafficking tasks


Upload pairs of consistently named

SWFs and GIFs

Assign Clickthru URL to all ads

Hundreds of Banners, Only One Step


optimize creative in

minutes

Difficulty:


Instantaneous creative update

Smart Versioning

Switch Text, Content, or Targeting Instantly

• Allows for quick optimizations and changes

• Keeps record of any change

• Keeps production cost down on revisions


Constant browser refreshing

F5

F5F5

F5

F5

F5F5 F5

F5

F5

F5

Difficulty:


One-click screenshots of live

ads delivered in PowerPoint!

“Oh Wow!, Damn! We’ve been dreaming about this”-Liquid Advertising

AdSnap

Automated Screenshots


Difficulty:

the right ad to

the right person

the right time


• Rotate your rich and standard ads, as well as messages to ensure the best user experience

• Set to auto optimize by any metric

• Frequency cap by time, placement, and day-part

Targeting and Sequencing

Control the sequence,rotation

and frequency of your ads

Save serving cost and get

better performance

$€£



Smart Versioning

Advanced Preview

Quick Access Tools

Mass Creation of Standard Banners

Workshop for FlashUniversal Tag

Excel Based Trafficking

Automatic Optimization

AdSnap

Sequencing and

Retargeting


Open Workflow

Intergrations, services and standards that go beyond basic ad serving


Difficulty:

getting your data where you want it


Open API


Web-Tracking/Research

• Omniture • Web Trends• Core Metrics• Visistat

Planning/Buying

• Donovan/iDesk

• MediaBank• Medicom

Lifeline• IPT

Bid management

• Adwords• Omniture• Clickable• Acquiso• CoreMetrics

Integration Partners


Difficulty:

bridging display & search


Search and Display Working Together

• Manage and measure search and display from the MediaMind interface

• Instantly integrate with most bid management tools or search vendors

• Automatic and accurate de-duplication of coversion data

• Pinpoint impact and analyze touchpoints between search and display

Cross Channel Campaign Results

Standard Search

Rich Media

Campaign type

Cross Channel

Impact Rate

Total Conversions

Display 28.22% 314

Search 60.21% 1261


Validate Display Spend with Search

7x Display Only;3x Search Only

3.3

6.5

23.4

Display Search Search & Display

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

Lift in Site Visits

Display only Search only Search & Display

3%

49%

66%

Time Spent on Site


37%

46%

68%

Pages Viewed

Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)

Lift in online purchases

Lift in offline purchases

50%

9%

210%

42%

244%

89%

Increase in Sales

Lift in spend per purchaser in-store

11%

26%

83%

Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007

Increases in average order size


Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006


Open Workflo

w

Channel Connect for

Search

Channel Connect for

Mobile

Billing Connect

API

Global Campaign

Management

Standardization Endorsement

Custom Services



A Global Solution

Vanessa Keller

ManagerCampaign Execution, NY

Kamalan Moodley

Team LeaderClient Service, UK

Adrian Lee

Team Leader Account Management, Australia

Guy Meiri

Software Engineer 2nd Tier Support, Israel


Open Workflow

Actionable

Analytics

Streamlined Ad

Serving

Custom Services

Global Campaign

Management

Standards Endorsement

API

Channel Connect for

Mobile

Billing Connect

Channel Connect for

Search

Mass CreationStandard BannerAd Snap

Smart Versioning

Excel Trafficking

Quick Access Tools Universal Tag

Advanced Preview

Advanced Targeting

1-Click Reporting

Campaign Monitor

Excel Plug-in

Custom Report Services/Builder

Data FeedsReport

Generator

Rich/Standard Optimization

A Robust Solution

Workshop for Flash


by

© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved

mediamind.eyeblaster.com

email: [email protected]

phone: 123-4567890

@eyeblaster

@creative_zone

More Information

http://creativezone.eyeblaster.com/

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