Digital Campaign Foundations: Strategy

Page 1 <img data-url='document/digital-campaign-foundations-strategy.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/1.jpg' width='140' height='200' /> DIGITAL CAMPAIGN FOUNDATIONS @geetarchurchy, Burson-Marsteller

Page 2 <img data-url='document/digital-campaign-foundations-strategy.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/2.jpg' width='140' height='200' /> DIGITAL INTEGRATION

Page 3 <img data-url='document/digital-campaign-foundations-strategy.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/3.jpg' width='140' height='200' /> WHAT IS STRATEGY?

Page 4 <img data-url='document/digital-campaign-foundations-strategy.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/4.jpg' width='140' height='200' /> ROLE OF THE CONSULTANT

Page 5 <img data-url='document/digital-campaign-foundations-strategy.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/5.jpg' width='140' height='200' /> LISTENING

Page 6 <img data-url='document/digital-campaign-foundations-strategy.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/6.jpg' width='140' height='200' /> 1. SET THE SCENE

Page 7 <img data-url='document/digital-campaign-foundations-strategy.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/7.jpg' width='140' height='200' /> 2. DEFINE YOUR AUDIENCE

Page 8 <img data-url='document/digital-campaign-foundations-strategy.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/8.jpg' width='140' height='200' /> 3. REFINE YOUR EXECUTION

Page 9 <img data-url='document/digital-campaign-foundations-strategy.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/9.jpg' width='140' height='200' /> GETTING THE RIGHT BLEND

Page 10 <img data-url='document/digital-campaign-foundations-strategy.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/10.jpg' width='140' height='200' /> WORKING WITH PARTNERS

Page 11 <img data-url='document/digital-campaign-foundations-strategy.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Digital Campaign Foundations: Strategy' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022030213/589c140f1a28ab007e8b51d3/html5/thumbnails/11.jpg' width='140' height='200' /> THANK YOU!

Digital Campaign Foundations: Strategy

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