Digital Campaign for Samsung by Changxing Wang

Digital Campaign for

Designed by Changxing Wang

TARGET AUDIENCE

Geographic

The United States

Demographic

Age 16-35Middle/upper class

Psychographic

AdventurousTechnology-orientedStylish

Goal 1: Increase the sales

Goal 2: Boost the click rate of key words

Goal 3: Enhance the page views and website traffic

THE IDEA

Launch the “Design Your Day” video

Start the whole campaign by encouraging people to make their own video

Let the public vote for the best video

Winner can play a role of the next commercial of Samsung with other rewards

TOOLS AND TACTICS

Start a special topic in YouTube

Post the original video on YouTube

All the videos made by the public send to the YouTube special topic

Post the original video and information of the campaign on Samsung’s official blog

Build connection with other top bloggers, invite them to write about the campaign

TOOLS AND TACTICS

Spread the word about the campaign through social media account include Facebook and Twitter

TOOLS AND TACTICS

Build social media community in order to let the campaign become more influential

Use Google AdWords and PPC strategy to enhance the exposure of the campaign, boost the traffic to Samsung Galaxy Note 3 selling website

TOOLS AND TACTICS

BUDGET

Preparation (Video producing)

$20,000

Implementation (Paid Media)

$400/hour for 2 weeks

Rewards $5,000

CONCLUSION

The main purposes of this campaign are to build understanding of Samsung’s culture, engage the pubic with the brand, and increase sales of Galaxy Note 3.