Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
1
DIGITAL CAMPAIGN AWARDS1. BestCustomerJourney
2. BestDataActivation
3. BestDesignApp
4. BestDesignWebsite
5. BestDigitalContentMarketingProgramme
6. BestDigitalCRMCampaign
7. BestDigitalPerformanceCampaign
8. BestRetargetingCampaign
9. BestSEMCampaign
10.BestUI/UX
11.BestVideoCampaign
12.MostInnovativeBrandedContent
13.MostInnovativeTechnology
14.MostInnovativeUseofData
DIGITAL STRATEGY & SOLUTION AWARDS15.BestAISolution
16.BestConversionOptimisationStrategies
17.BestCreativeUseofAR/VR
18.BestCreativeUseofInfluencer
19.BestCustomerEngagementDigitalStrategies
20.BestDigitalAdvertisingStrategies
AWARDS CATEGORIESIntoday’shyper-connectedworld,digitalmarketingisnolongeratrend,andisnowmorethaneveranimportantelementforeverybusinesstoconnectwiththeircustomers.Marketersarepushingthelimitsinthedigitalspacetostayattheforefrontofthisfast-movingindustry.
Marketing magazine is proud to present the DigiZ Awards to showcasethebrillianceofdigitalmarketingcampaignsandcelebratetheregion’stopdigitalmarketerswith their cutting-edgedigital strategies. It is thepremiereventhonouringtheverybestleadershipinthistremendousgrowthindustryinHongKong.
Judged solely by an expert panel of industry leaders and senior-levelprofessionals from marketing and related digital fields, DigiZ Awardswelcomesentriesfromclientmarketers,andagenciesenteringonbehalfoftheirclients,toshowcasetheirmostcreativeandinnovativeworks/initiatives.
Takealookoverthecategorylistandfindthemostappropriatecategoriestomaximiseyourchances.
Welookforwardtoreceivingyoursubmissions.
21.BesteCommerceStrategies
22.BestGamingIntegrationStrategies
23.BestInteractiveMediaStrategies
24.BestMobileIntegrationStrategies
25.BestO2OStrategies
26.BestProgrammaticStrategies
27.BestSalesLeadGenerationSolution
28.BestSocialMediaStrategies
29.BestTechnologySolution
DIAMOND AWARDS*30.APPoftheYear
31.WebsiteoftheYear
32.eCommerceoftheYear
*ForDiamondAwards,only1winnerwillbecrownedpercategory
2
Toensureasmoothentrysubmission,pleasegothroughtheseguidelinesthoroughlybeforeyouproceed.
Allentries,supportingdocumentsandrequiredmaterialsaretobesubmittedonlinehere:https://awards.marketing-interactive.asia/digiz-hk/entry-submissionby 12 June 2020, 6pm.
Important: Toensureafairresult,Marketingenforcesasystemwherejudgeswillnothaveaccesstoentriessubmittedbytheirownorganisationorotherorganisationsfromthesameindustry.
WHO CAN ENTER Submissionsareopentoclientorganisationsandbrands,however,digitalagencies,advertisingagencies,mediaagencies,digitalagencies,PRfirms,adnetworks,mediaowners,appdevelopersandserviceproviderscansubmitentriesonbehalfoftheirclients.
ELIGIBILITY AllworkmusthavebeenconceptualisedandcarriedoutinHongKongfortheHongKongmarketorforaregionaland/orglobalmarketthatincludesHongKong.
Eligibility period: Allwork,campaignsorinitiativesmusthavebeenlaunchedoractivebetweentheeligibilityperiodof1 January 2019 – 31 December 2019.Entriesshouldreflectresultsachievedduringthisperiod.
Number of submissions: Entrantsmaysubmitthesameworks/campaigns/initiativesintomultiplecategoriesordifferentworks/campaigns/initiativesintoonecategory.Thereisnolimittothenumberofentriesanentrantmaysubmit.However,whensubmittingmultipleentries,youarestronglyrecommendedtotailorthembasedontherequirementsofeachcategory.
KEY DATES
Submission deadline 12 June 2020, 6pm
Finalists announced 28 July 2020
Awards presentation 9 September 2020
SUBMISSION OVERVIEW
3
Listedistheinformation,materialsanddocumentsrequiredfortheentrysubmission.Youmaywanttogetthempreparedinadvance.Information(unlessspecifiedasconfidentialand/orforthejudgingprocessonly)maybeusedduringandaftertheDigiZ AwardsPresentation,andonanyrelatedmaterials,includingtrophies,signageandMarketingmagazine’sprintandonlineeditions.
STEP 1START REGISTRATIONSign up with your email address and set up a password.
STEP 2CONTACT PERSONThis will be the main contact person for any potential follow-ups regarding the registration.
1. Full name:2. Email:3. Mobile number:4. Company name: 5. Job title: 6. Direct line: 7. Mailing address:
STEP 3ENTRY DETAILSListed are the details you will provide about your entry submission.
1. Category:2. Name of client organisation (all Ltd/Limited/Holdings Limited will be omitted):3. Name of brand (all Ltd/Limited/Holdings Limited will be omitted):4. Name of agency/digital solution provider (all Ltd/Limited/Holdings Limited will be omitted):5. Name of campaign/initiative/programme:6. Industry of client:7. Campaign period – start date:8. Campaign period – end date:9. Campaign venue:10. Information of client’s team contact i. Full name: ii. Job title: iii. Email: iv. Direct line:11. Upload submission document*: (All entries must be completed on the templates issued
by the organiser and submitted in .ppt and .pptx only). (Name your submission file as in “Category name_Client organization”).
12. Logo of the client organisation (min. 300 dpi): (Please submit in hi-res. Min resolution: 300dpi, Max file Size: 10MB. in .jpg).
13. Image 1 of campaign (for editorial coverage):14. Image 2 of campaign (for editorial coverage):15. Image 3 of campaign (for editorial coverage):
* Please refer to the “judging criteria” section for further details.
ONLINE ENTRY SUBMISSION
4
REQUIRED FORMATS
Allentriesmust be completed on the templates* issued by the organiserandsubmittedintheformatmentionedbelow.
Submissiontemplatelinks:ForCategories1-29: http://assets.marketing-interactive.com/hk/awards/Digiz2020/Template/DigiZ%20HK2020_Template%28Cat%201-29%29.pptx*ForCategories30-32:http://assets.marketing-interactive.com/hk/awards/Digiz2020/Template/DigiZ%20HK2020_Template%28Cat%2030-32%29.pptx
Important points to note:- Entries done in any other format will NOT be accepted.- Altering the submission template or deleting any words
from the slides may result in a 30% deduction of total marks.
- The number of slides specified for each template is fixed and CANNOT be exceeded.
- After the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Details will be presented accordingly on the prize announcements as well as on trophies and/or any other awards-related materials. Any changes made after submission will be charged 10% of the submission fee.
- Also, please ensure that all details are submitted in English only. Please check your submissions thoroughly. Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.
Document formatCore submission document: .ppt / .pptx / .pdf only
Name your submission document as in: Category name_Client organisation
Logo of the client organisation and image(s) of campaign:
.jpg only
Font size: 18 or above Indicate in red text or highlighted in red any specific information or content intended only for judging purposes and not for publication.
Video: YouTube or Vimeo link only. Please read the video requirements below.
Max file size (all documents): 10 MB
Video requirementsLength: Three minutes only.
Video beyond this time limit will NOT be viewed.
Procedure: 1. Upload your video onto YouTube or Vimeo. 2. Set the privacy setting to “unlisted” so the video is accessible to only those
with the link. 3. Include the direct link in your core submission document. 4. If you password-protect it, include the access password in your document.
ONLINE ENTRY SUBMISSION
5
ENTRY FEE AND PAYMENT METHOD Entry fee: Categories 1-29: HK$1,800Categories 30-32 (Diamond Awards): HK$2,300
Payment methods: Creditcards,cheques,banktransfers.–Creditcardsaccepted:Visa,MasterCard,Amex.–Forpaymentsmadebychequeandbanktransfer,theyarewelcomeforamountsoverHK$10,000.
Aninvoicewillbesenttoyouuponconfirmationofyourentrysubmission.
Entry fees are non-refundable. Trophy is not included in the entry fees.
CONTACT USForfurtherenquires,pleasecontactGigi IpSeniorProjectExecutiveTel:+85226956616Email:[email protected]
Gloria YamSeniorProjectExecutiveTel:+85226956614Email:[email protected]
ONLINE ENTRY SUBMISSION
6
Inyourcoresubmissiondocument,addressthefollowingsections.Keepyourcontentasconciseaspossible,anddonotexceedthewordlimitintherespectivesections.Judges have the right to deduct points for incomplete information and an exceeded word limit.
Entrieswillbesubjectedtodisqualification.Tailoryourcontentbasedonthecategoryyouareentering(refertocategorydescriptionsonpages8-11).
Challenge (10%) (1slide)
Thejudgeswillbelookingfor:•Themarketsituationthebusiness/brandwasoperatingin.•Acleardescriptionofthebusiness/brandconsumerchallengethatwasbeingaddressed.•Anykeystatisticswhichhelpillustratethescaleofthischallengeinmoredetail.Mandatoryinformation:Startdate,enddate,keyobjectives,targetaudienceandbudget.
Reminder:Eligibilityperiod:1January2019–31December2019.
Strategy (30%) (3slides,visualsincluded)
Thejudgeswillbelookingfor:•Descriptionofyourdigitalstrategy.•Thecoreinsightorideatheworkwasbuilton.•Anoutlineofyourcreative,andtheinnovationyouused,alongwiththeuniquefeatures
underlyingthem.•Howtheseweredevelopedtobebothdistinctiveandimpactful.Mandatoryinformation:Corestrategy,campaignconcept,creativerationaleandthetechnologyused.
JUDGING CRITERIA
Digital Campaign Awards, Digital Strategy & Solution Awards (Categories 1-29) Total: 100%
Execution (30%) (3slides,visualsincluded)
Thejudgeswillbelookingfor:•Anoverviewofhowyourcampaign/strategywasimplementedanditslevelofsuccess.•Thedifferenttactics/mediumsusedandtheirrolewithinthecampaign/programme.•Detailsonhowwellthedigitalintegrationwasdeliveredinovercomingthechallenge.
Results (30%) (2slides,visualsincluded)
Thejudgeswillbelookingfor:•Clearevidence/metricsdemonstratingtheperformance,alongwithquantifyingtheresults.•Howthissolvedthemarketingchallengeyoufaced.•AclearrationaleastowhyyoubelievethisqualifiesforaDigiZAward.
7
Diamond Awards (Categories 30-32) Total: 100%
Inyourcoresubmissiondocument,addressthefollowingsections.Keepyourcontentasconciseaspossible,anddonotexceedthewordlimitintherespectivesections.Judges have the right to deduct points for incomplete information and an exceeded word limit.
Entrieswillbesubjectedtodisqualification.Tailoryourcontentbasedonthecategoryyouareentering(refertocategorydescriptionsonpages12).
Strategy (20%) (2slides)
Thejudgeswillbelookingfor:•Themarketsituationandtheproblem/challengeyoufaced.Whatwasthecompetitorlandscape?•Acleardescriptionoftheobjectivesyouwantedtoachievebytacklingthechallenge•Descriptionofyourbusinessstrategyandthecoreinsightsyourworkwasbuilton.•Howyouachievedyourgoalsinovercomingtheproblem/challenge.Mandatoryinformation:Keyobjectives,targetaudienceandchallenge
Reminder:Eligibilityperiod:1January2019–31December2019.
Creativity & Innovation (30%) (2slides,visualsincluded)
Thejudgeswillbelookingfor:•Acleardescriptiononthecreativeandinnovativeelements,includingcontent,design,
innovativetechnology,andifany,uniquefeaturesemployed.•Ademonstrationofhowthecreative/innovativeworkdeliveredacompetitiveadvantageto
differentiatefromyourcompetitors
JUDGING CRITERIA
Execution (30%) (2slides,visualsincluded)
Thejudgeswillbelookingfor:•Anoverviewofhowyourstrategywasimplementedandthelevelofitssuccess.•Detailhowtheexecutioncateredtotheneedsofyouraudienceandcreatedapleasantuser
experienceandinteraction.
Performance (20%) (2slides,visualsincluded)
Thejudgeswillbelookingfor:• Evidence/ metrics on how well you have performed over the judging period, along with
measurable and meaningful results, including customer engagement rates, satisfaction onbrandexperience,conversionrates,ROI,etc.
•Anystatisticswhichproveyourresults.•Aclearrationaleastowhyyoubelievethisqualifiesastheindustryleader.
8
1. Best Customer JourneyThis category recognises the best effective and innovative campaign/initiatives that offer aseamlesscustomer-centricintuitiveexperiencetocustomersthroughoutthecustomerjourney,andwhichdeepencustomerengagement.Judgeswillbe lookingathowthecustomer journeymakesthecustomers interactwiththebrandinaneasymanner,alongwithcall foractionswithmultipletouch-pointsorchannels.Entriesshoulddemonstratehowtheyguidethecustomersthroughoutthejourneytohelpintheirdecision-makingprocessinordertoachieveapositivebusinessresult.
2. Best Data ActivationThiscategoryrecognisesthebestcampaign/initiativesthatusedcustomerdataandanalyticsto understand customerbehaviour, drawunique real-time customer insights and convertthemintoaction.Judgeswillbe lookingattheabilityofthecampaign/initiativesoncollectingandanalysingthedataandtheabilitytoactoncustomers’real-timeneedsandinterests.Entriesshoulddemonstratetheeffectivenessofthedataactivationapproachindrivingcorebusinessoutcomes.
3. Best Design AppThiscategoryrecognisesexcellenceinthecreativedesignofanappwhichgivesusersatrulyseamlessandintuitiveexperiencetosatisfycustomers’growingexpectations.Judgeswillbelookingforasimple,logicalanduser-friendlyinterfacethathasbeendrivenbyinnovationandcreativity.Entriesshoulddemonstratehowtheappwasdesignedtoenhancetheuserexperienceandimprovebusinessperformancebyprovidinganenjoyable,engagingandpersonalisedexperienceforcustomers.
CATEGORY DESCRIPTIONS
4. Best Design WebsiteThiscategoryrecognisesexcellenceinthecreativedesignofawebsitewhichgivesusersatrulyseamlessandintuitiveexperiencetosatisfycustomers’growingexpectationsforanall-roundedplatformthatfacilitateseaseofuseacrossmultipletouch-points.Judgeswillbelookingforasimple,logicalanduser-friendlyinterfacethathasbeendrivenbyinnovationandcreativity.Entriesshoulddemonstratehowthewebsitewasdesignedtoenhancetheuserexperienceandimprovebusinessperformancebyprovidinganenjoyable,engagingandexcitingexperienceforcustomers.
5. Best Digital Content Marketing ProgrammeThiscategoryrecognisesthebestcampaign/programmethatutiliseddigitalcontentasakeymarketingelementtocommunicateandengagewithcustomersandraisebrandawareness.Judgeswillbelookingatthecreativeandoriginalityofthecontentandhowthecontentwasusedindrivingtraffic,leadingtohigherbrandawarenessthatresultedinbusinessgrowth.
6. Best Digital CRM CampaignThiscategoryrecognisesthebestCRMcampaignthatcreatedandmaintainedarelationshipwiththeirtargetaudienceandgeneratedacustomerbasewithrepeatcustomers.Judgeswillbelookingathowthecampaignwasdevelopedandhowtheywenttheextramileintermsofcustomeracquisition,retentionandengagementwhileachievingbusinessmarketingobjectives.
7. Best Digital Performance CampaignThis category recognises the best innovative and creative campaign that maximisedperformanceandfulfilledbusinessobjectives.Judgeswillbelookingatthestrategyandtheeffectivenessindrivingcorebusinessobjectivesanddesiredperformance.EntriesshouldshowcasehowthecampaignengagedthetargetedaudienceandgeneratedahighROI.
DIGITAL CAMPAIGN AWARDS
9
8. Best Retargeting CampaignThiscategoryrecognisesthebestretargetingcampaignthatreachedyourtargetaudience,whohassomedegreeof interest, reconnectedwith themandencouraged themback tocompleteadesiredactionthroughtailor-madepersonalisedads.Judgeswillbelookingathowithelpedthebrandtostandoutfromitscompetitorsandkeptcustomerstopofmind.EntriesshoulddemonstratethehighlevelofconversionratesandtheROIgenerated.
9. Best SEM CampaignThis category recognises the best search engine marketing campaign that successfullyenhancedthevisibilityofabrandinsearchengineresultspages.JudgeswillbelookingathowwelltheSEMcampaignwasplannedandexecutedandtheeffectivenessofgainingtrafficandvisibility.
10. Best UI/UXThiscategoryrecognisesthebestcampaign/initiativesthathavebeendesignedorredesignedtoprovideatrulyseamlessandintuitiveuserinterfaceaswellasuserexperience.Judgeswillbelookingathowitputthetargeteduseratthecentre;setanindustrystandardofexcellencewithaninnovativedesign;andmadeease-of-useahighpriority.Entrantsmustdemonstratehowitimprovedbusinessperformancebyprovidinganenjoyable,relevantandpersonalisedonlineexperienceforallcustomers.
11. Best Video CampaignThiscategory recognises thebest creativeand innovativeuseof video inacampaign toenhanceaudienceengagementandachieveaspecificmarketingoutcome. Itcouldbeasinglecampaign,alongertermvideooralivestreaming.Judgeswillbelookingattheinnovationbehindthecampaign,howitsuccessfullyengagedthetargetaudienceandincreasedbrandawarenesswhiledrivingcorebusinessoutcomes.Entriesshouldincludethenumberofviewers,theengagementrateoftheaudienceandhowitdrovebetterbusinessresults.
CATEGORY DESCRIPTIONS
12. Most Innovative Branded ContentThis category recognises the best innovative use of a brand’s own content to effectivelyengage audiences. Content has to be commissioned by a brand or an organisation tocommunicateitsmarketingmessagestoitstargetedaudience.Judges will be looking at the originality of the content and the effectiveness of drivingcustomerengagement,andgainingapositivebusinessresult.
13. Most Innovative TechnologyThis category recognises the use of any innovative technology to activate or enhance amarketingstrategy,longorshort-termcampaignoraone-offexecution.Judgeswill be lookingat the innovativenessandeffectivenessof the technologyused inengagingthetargetaudienceanddeliveringpositivemarketingoutcomes.Entrantsshoulddemonstratehowtheinnovativetechnologybenefitedconsumersandpushedboundaries.
14. Most Innovative Use of DataThis category recognises the best innovative use of data that helped a brand betterunderstand its customers and their behaviours, along with developing its data-drivenmarketingstrategies.Judges will be looking at how the data was used to contribute to the brand’s overallmarketingperformance.Entriesshoulddemonstratehowmarket research,dataplanning,measurementandanalyticsinsightswereusedtoshapetheeffectivemarketingstrategytoreachtheirbusinessgoals.
DIGITAL CAMPAIGN AWARDS
10
DIGITAL STRATEGY & SOLUTION AWARDS
15. Best AI SolutionThiscategoryrecognisesthebesteffectiveuseofAIthathasutilisednewmachinelearningtechnologiesto improvethecustomer journey,andcustomerengagementviadeliveringareal-time/personalisedcommunication.JudgeswillbelookingathowtheAItechnologywasdevelopedandimplementedandhowitgeneratedbettermarketingresultsandperformanceforabrand.
16. Best Conversion Optimisation StrategiesThiscategoryrecognisesthemosteffectiveconversionoptimisationstrategythatengagedyourcustomerswithuniqueexperiences,drivingthemtotakeactionandconvertingthemintoactualsales.Judgeswillbe lookingathow thestrategywasused tounderstandcustomerbehaviour,improvetheuserexperience,andhowitsuccessfullyconvertedthedigital footprint intoasuccessfulsale.
17. Best Creative Use of AR/VRThis category recognises the best out-of-the-box strategy which leveraged augmented/virtualrealitytechnologiestoofferan immersivebrandexperience,buildbrandawarenessandengagecustomersinanentertainingway.JudgeswillbelookingathowtheAR/VRtechnologywasusedasakeymarketingstrategyto create a unique and interactive experience for customers, resulting in the increase ofcustomerengagement/saleswhilereachingabrand’smarketingobjective.
18. Best Creative Use of InfluencerThiscategoryrecognisesanoutstandingandrefreshingcollaborationbetweenbrandsandinfluencers,designedtoincreasecustomerinteresttoabrandandenhancebrandawareness.Entrantsshouldshowstrongevidenceofhowtheinfluencersplayedaprominentroleinthestrategytoincreasecustomervalueandpromotewordofmouthbyfollowers.Judgeswillbelookingathowtheuseofinfluencersspreadthebrand’smessage,improvedpeer-to-peerengagement,andgeneratedbenefitstothebusiness.
19. Best Customer Engagement Digital StrategiesThiscategoryrecognisesthebestinnovativeandcreativedigitalstrategythatwasdesignedtoengagecustomerstoemotionallyconnectwiththebrand,generateanimmediateresponseandenhanceaudiencereachthroughmultipletouch-points.Judgeswillbelookingatthecreativitybehindthestrategytoencouragethetargetaudiencestoactively interactwiththebrand,strengthentherelationshipwithcustomers,or increasecustomerretention,whileresultinginpositivebusinessoutcomes.
20. Best Digital Advertising StrategiesThis category recognises the most creative and comprehensive use of digital advertisingacrossall content fromallbusinesssectors.Entriesshoulddemonstrate theutilisationofdigitaladvertisingopportunities,includingsocialnetworking,gamingoranydigitalcontent.Judgeswillbelookingforoutstandingstrategiesthatprovidedunique,innovativeanduser-friendlyexperiencestoclients,whiledrivingcorebusinessvaluetoclients.
21. Best eCommerce StrategiesThis category recognises the best innovative eCommerce strategy that successfullycommunicatedabrand’simage,changedconsumers’behavioursanddrovepositiveresultsfortheirclients.Judgeswillbe lookingathowthestrategywasdevelopedandhowtheonlineplatform(s)wereusedinofferingauniqueonlineshoppingexperienceandwhichhelpedtheirclientsgobeyondtheirbusinesstargets.
22. Best Gaming Integration StrategiesThiscategory recognises themosteffectiveand innovativeuseofgaming to raisebrandawarenessandformalastingcustomerexperienceinafunandengagingapproach,whiledriving a core marketing objective. It can span from one or multiple platforms, includingmobileapps,onlinegames,socialmedia,etc.Judgeswill be lookingat howgamingwas integrated into the keymarketing strategy toextendtheirclient’sreach,enhancethebrandexperienceanddriveengagement.
CATEGORY DESCRIPTIONS
11
23. Best Interactive Media StrategiesThiscategoryrecognisesthemostcreativeandinnovativestrategythattrulyinteractsandprovideshighqualitycommunicationswith their customers viaentertainingandengagingcontentintheformofagame,competitionorotherinteractivemediaforms.Judgeswillbelookingathowtheinteractivemediawasimplementedtobuildandleveragea relationshipwith theircustomers that resulted inenhancing thebrandexperiencewhiledrivingbusinessobjectives.Entrantsshoulddemonstratethehighlevelsofinteractivityandengagementwiththetargetaudience.
24. Best Mobile Integration StrategiesThiscategory recognisesexcellence in theuseofmobilemarketingaspartof abroadercampaign,includingonlineandofflineplatforms.Thiscouldincludeusingapplicationsandmobileasamediaformat,mobileappmarketing,and/ormarketingandadvertisingthroughmobileandapps.Judgeswillbelookingathowtheintegratedmobileworkcreatedauniquecommunicationbetweenthegivenplatforms,deliveredaseamlessexperiencetocustomerswhilereachingthebusiness’marketingobjectives.
25. Best O2O StrategiesThiscategoryrecognisesthebestinnovativeandeffectiveuseofanonline-to-offlinestrategyindrivingengagementfromonlinechannelstoofflinephysicalstores.JudgeswillbelookingathowabrandutilisedO2Otechniquesinprovidinganintegratedandseamlessexperienceacrossplatformstoenticetargetcustomersfromtheonlinespaceintoofflinestores.
26. Best Programmatic StrategiesThiscategory recognises thebeststrategyusingaprogrammaticproposition togenerategreaterefficienciesforusers,greaterinsights,betterROIandbetterresults.Judgeswillbelookingathowtheuseofaudiencedataandtechnologyimprovedreachbydeployingtherightcontenttotherightpersonattherightmomenttoachieveoutstandingbusinessobjectives.
DIGITAL STRATEGY & SOLUTION AWARDS
CATEGORY DESCRIPTIONS
27. Best Sales Lead Generation SolutionThiscategoryrecognisesthebest lead-basedsolutionthathassuccessfullymetbusinessobjectivesandtargetsbyprovidinghigh-qualityleadsorsalescost-effectively.Judgeswillbelookingattheeffectivenessofthesolutionandthevalueoftheleadswhichwereinlinewiththebusinessobjectives.
28. Best Social Media StrategiesThiscategoryrecognisesthemostpowerfulsocialmediastrategythatutilisedsocialnetworkpowertobuildstrongrelationshipswithcustomersandenhancebrandawareness.Judgeswillbelookingathowtheinnovativeuseofsocialmediachannelsimprovedcustomeracquisition,engagedexistingcustomers,andincreasedcustomerretention.Entriesshoulddemonstratetheeffectivenessofthestrategyinengagingcustomers,andultimately,boostingbusinessperformance.
29. Best Technology SolutionThiscategory recognises themost innovativeandsmartuseof technology toactivateorenhanceamarketingstrategy.Judgeswillbelookingfortheoriginalityandeffectivenessofthetechnologysolution.Entriesshould showcasehow the leveraged technologybenefitedconsumerswithnew levelsoffunctionality,accessandconveniencewhichpushedtheboundaries,andatthesametime,achievedabrand’smarketingoutcome.
12
DIAMOND AWARDS
CATEGORY DESCRIPTIONS
30. APP of the YearThiscategoryrecognisesthemostcreativeandinnovativeappsthathavebroughttheentirecustomerjourneytolife,givingconsumersaseamlessexperienceandengagingcustomersinaninnovativeapproachwhileachievingacoremarketingoutcome.Judgeswillbelookingatthecreativity,innovationandeffectivenessofanappwhichwasinlinewiththebrand’soverallmarketinggoalandwhichalsospreadthebrand’scoremarketingmessage. Entries should showcase the engaging content and user-friendly interfaces inachievingtheabove.
31. Website of the YearThiscategory recognises thebestwebsite thatofferedauniquebrandexperiencewhichcapturedtheattentionofthetargetedaudienceandimprovedcustomerengagementwhilegainingapositivebusinessresult.Judgeswillbelookingathowthewebsitewasdevelopedtoincreasethebrand’sproposition,while building a strong relationship with customers as well as strengthening customerengagement.Entriesshoulddemonstratehowthewebsitedesignstoodoutfromtheothersandhowthecontentengagedvisitorswhilehelpingthebrandtooptimiseitsmarketinggoal.
32. eCommerce of the YearThiscategoryrecognisesthebrandthathadanoutstandingperformanceintheonlinesellingofproducts,servicesorinformationtoendusers.Judges will be looking at how the brand maintained their own branded platforms – fromreachingouttocustomers,toengagingwiththem,toclosingthesaleandprovidingafter-salesservices.Entrants should illustratehow theyarepresentquantifiable resultsof yearlyKPIs,trafficvolumes,conversionrates,averageordervalue,customerretentionandchurnrates.
13
Entryfeesarenon-refundable.
Entrieswillnotbeconsideredforjudgingifpaymentisnotreceivedwithinfiveworkingdaysuponbeinginvoiced,ifaninvoiceisrequiredbeforepayment.
Bysubmittingtheentry,theentrantsguaranteethatalltheworks/informationsubmittedaretrueandaccurate.Marketingmagazinereservestherighttoverifyanyinformationsubmittedintheentry.
Upon submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and CANNOT be changed and/or transferred to another party. Details will be presented accordingly on the prize announcements as well as on trophies and/or any other awards-related materials.
Any changes made after submission will be charged 10% of the submission fee.
Also, please ensure that all details are submitted in English only.
Thejudges’decisionsarefinal.
Withoutpriornotice,Marketingmagazinereservestherighttomergecategoriesordissolveanycategoriesshoulditbedeemednecessary.Shouldacategoryorcategoriesbedissolved,entriesinthatcategory/categorieswillnotberefunded.
TheentrantagreesthatMarketingmagazineorLighthouseIndependentMediawillnotacceptresponsibilityforerrorsoromissionsreproducedinthepresentationofMarketingmagazineorforworklostordamagedunderanycircumstances.
TERMS AND CONDITIONSAnyspecificinformationorcontentintendedforjudgingpurposesonlymustbeclearlyindicatedinred textorhighlighted in redandwillnotbeusedforpublication,andwillnotbedisseminatedbeyondthejudgingpanelinanyway.
TheentrantgrantsMarketingmagazinepermissiontoshowmaterialfromtheentriesattheawardspresentation,inthemagazineandatanytimeasdeemedappropriate.
ThedecisionsofMarketingmagazineinallmattersrelatingtotheDigiZ Awardsshallbefinalandbinding.
For further enquiries, please contact: Gigi IpSeniorProjectExecutiveTel:+85226956616Email:[email protected]
Gloria YamSeniorProjectExecutiveTel:+85226956614Email:[email protected]
Related Documents
