Top Banner
1 | David Becquet DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY GROWTH CHALLENGES © 2019 Software AG. All rights reserved.
11

DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

Aug 09, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

1 |

David Becquet

DIGITAL BUSINESS MODELSADDRESSING FUTURE MOBILITY GROWTH CHALLENGES

© 2019 Software AG. All rights reserved.

Page 2: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

2 |

Web E-BusinessDigital

Marketing

Autonomous

Business

Digital

Business

Business

PeoplePeople

Business

People

Business

People

Things

Business

People

Things, Smart

Machines

Digital Business: “The creation of new business models reached by blurring

the digital and physical worlds.” Gartner

WE ARE ENTERING THE DIGITAL BUSINESS PHASEFAST-CHANGING BUSINESS EVOLUTION

2000 2005 2015 2020

© 2019 Software AG. All rights reserved.

Page 3: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

3 |

Internet of Things

Connectivity

Digital Business Platform: mobile,

social, analytics, cloud, integration,

APIs, process

….

INNOVATING WITH DIGITAL BUSINESS MODELA PROVEN RECIPE, INCLUDING FOR SMART CITIES AND TRANSPORTATION

Current

Business+

Digital Technologies

= Digital

BusinessIndustry Trends & Regulations

Connected vehicles

Sharing economy

Green mobility

Citizen engagement

© 2019 Software AG. All rights reserved.

Page 4: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

4 |

Internet of Things

Analytics, Connectivity

Digital Business Platform

Internet of Things

Mobile, Social

Digital Business Platform

INNOVATING WITH DIGITAL BUSINESS MODELINDUSTRY TRENDS PRODUCING VIABLE MODELS WITH DIGITAL ENABLER

Taxi’s +

Digital Technologies

=Industry Trends & RegulationsSharing economy

Green e-mobility, eg. emissions cutting

© 2019 Software AG. All rights reserved.

+ =INSURANCE

TELEMATICS

Digital Technologies

Industry Trends & Regulations

Connected vehicles

Citizen engagement

New digital service for insurance agencies

to provide15 mio drivers a (discounted)

custom policy based on integrated

telematics monitoring platform.

Page 5: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

5 |

7 million people by 2030

13 million trips every day

By 2020 50% of road trips on freeways

VICROADS, AUSTRALIASMARTER MOTORWAYS

© 2019 Software AG. All rights reserved.

Page 6: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

6 | © 2019 Software AG. All rights reserved.

VICROADS, AUSTRALIASMARTER MOTORWAYS

Digital business outcomes

• Real-time traffic information

• 1st time incidents resolution

• Increase safety for road workers

• Decongestion via alternate routes

• Improve ecosystem collaboration

on the transport offer

Page 7: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

7 |

Technology &Vendor Agnostic

Robust and Future-Proof

Rapid Development& Testing

VICROADS, AUSTRALIASMARTER MOTORWAYS

Network/device/tech independent

No lock-inReal-time: 1.000s devices

Up to 1.000.000s messages

real-time

Short time to value & MVP

Credibility towards stakeholders

© 2019 Software AG. All rights reserved.

Page 8: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

8 | © 2019 Software AG. All rights reserved.

STW, UKGREENER PUBLIC TRANSPORTATION

9,000 deaths a year linked to air pollution

Nitrogen Oxides (NOX) key contributor, 50% transport

6,800 buses carrying 6 million people daily

© 2019 Software AG. All rights reserved.

Page 9: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

9 | © 2019 Software AG. All rights reserved.

Digital business outcomes

• Euro VI emissions target as per

EU and ULEZ regulations

• Real-time performance and

location tracking

• Full auditability

STW, UKGREENER PUBLIC TRANSPORTATION

© 2019 Software AG. All rights reserved.

Page 10: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

10 | © 2019 Software AG. All rights reserved.

Very FastTime to Market

Open &Extendable

Secure, Robust& Reliable

Quickly meeting customer

requirementsIndependent of the telemetry

solution specifics

Contract based on

actual reduction outcomes

STW, UKGREENER PUBLIC TRANSPORTATION

© 2019 Software AG. All rights reserved.

Page 11: DIGITAL BUSINESS MODELS ADDRESSING FUTURE MOBILITY … · Marketing Autonomous Business Digital Business Business People People Business People Business People Things Business People

11 | © 2019 Software AG. All rights reserved.