Digital Business Introduction & Learning Thought Starters

Digital Business1. Macro statistics

2. Trends, risks and opportunities & the “Internet of Things”

3. Privacy and ethics

4. Digital integration in organisations

5. YOU online!

Declaring my intention.

To increase your digital business awareness & encourage research & use.

(Great images help)

Relax! This presentation is online

There’s now over 7 Billion of us.

That’s a lot of coffee.

3 Billion internet users

4.2 Billion are yet to have internet access

36% of the world’s population is online in India and China

Largest users ~ 25-34yo. Closely followed by 18-24yo, 35-54yo

65yo+ on the increase

On any salary,

they’re likely to be on

Facebook

Each day ~4 - 5 hours

desktop3 hours mobile

increased quality expected ~ high quality images, use of progressive tech

Customer service through new channels is expected

(doesn’t have to be 24x7 if communicated well)

Workforce changes

Global market, cheap tech means greater ease for new market entrants

Micro sourcing creates pressure for individuals to become more strategic.

“3D Modelling is rapidly growing in the Philippines with an ever increasing number of highly talented 3D artists”

“War for Talent” to Remote Workers

TED Talk http://bit.ly/1arPTtj

Imagine the massive potential of 3D Printing and printing what we need/want

We’ve only just started

75 billion connected devices by 2020

25+ Billion embedded & intelligence systems by

2020

50 Trillion GBs of Data by

2020

With ease of tech comes ethical questions

We’re all learning how to integrate the internet in life.

Convenience / Privacy

CEOs are recognising the value of digital business transformation

Digital business returns

Reduced costs

Improved quality

Increased revenue

Improved service

Avoid PR issuesFaster ideas, more of them

People retention Talent attraction

Collaborative cultures meet faster needs.

“Hey Crowd, what are your ideas for our organisation?”

Employee expertise & trust.

Employees profiled (& trusted).

Digitally aware & trusted staff can pioneer world ideas

lead their organisation

to understand.

Organisation charts change

Ref: @armano again

It’s about you.

“…within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job.”

“CEOs should write their own blogs …C-level executives …blog four to eight times per year”

Forrester Research Chief Executive Officer, April, 2010

Aquent ~

Hong Kong Office role: 9 meaningful candidates

Efficiency: 1 tweet = minutes vs hours of searching

Cost saving: $20k on potential advertisement

Training & Development: 1 year

Observe Start to share

So MuchValue

“Take it seriously. Invest the time.It can be used trivially (and then so can a telephone)It can be incredibly powerful, incredibly influential.Traditional media will become less of a focus. Online Word of Mouth increasingly importantThe tip for CEO's is get to understand it yourself.

Use it yourself.”

Visit the Savage Truth at: http://gregsavage.com.au/

Tips: LinkedIn Profile

Start ~

Professional photo

Catchy headline

Add your relevant experience

Connect with your network

Notifications settings - receive emails for important messages

Next steps ~

Regular interesting content

Engage with your connections - recommendations, comments,

Follow interesting groups

Search + connect with relevant people

Tips: Social MediaIf you don’t yet know about online media, get involved.

Theory is very different to taking time to blog / tweet / use Facebook / YouTube. Personal use is different to business too.

Learn what works, what’s appropriate. Ask for tips from others. Share what you learn.

Involve people in your area who have used online media a lot. Encourage others to use.

Keep on track.Clear intentions.Clever metrics.

Experiment & tweak.

Allow the things that matter to reach you. Turn off the rest.

RunwayDigital.com