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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
Digital Marketing-
Qualifications Prospectus-
FREEDOM-
TO REACH HIGHER-
WITH DIGITAL-
Capture the Digital-
Opportunity-
The world has changed with Digital re-writing the
rules of Business and the potential opportunities
have exploded into new dimensions.
Some individuals and businesses have already
embraced the Digital Marketing knowledge and skills
required to achieve high levels of success and
increased revenues previously un-imaginable
through these new and emerging channels.
It is time for you to take action and master the fieldof Digital Marketing to succeed online & enjoy the
new buzz of opportunities out there both for your
business/products and you as an individual.
At MMC Learning we aim to help you in that journey
providing you with the flexible learning, cutting edge
content and support services backed up by
qualifications awarded by the worlds largest
organisation for professional Marketers.
Contents-
1 Digital Marketing Qualifications Overview
2 Studying with MMC Learning
3 The Course Content
4 CIM and Assessment
5 Diploma in Digital Marketing
6 Diploma in Mobile Marketing
7 Diploma in Digital Metrics and Analytics
8 Diploma in Digital Campaign Planning
9 Diploma in Digital Media and Branding
10 Exemptions and Course Schedules
11 Customer Reviews
12 Prices and Start Dates
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
1Digital Marketing
Qualifications Overview
Accredited by the CAM Foundation-The specialist
awards arm of
the Chartered
Institute of Marketing, educating top marketing
communications professionals for over 40 years.
Awarded by Chartered Institute-
of Marketing-Now the
Worlds largest
organisation for
Professional Marketers, the Chartered Institute of
Marketing play a key role in training, developing and
representing the profession of marketing.
Are these Qualifications for You?-
If you are looking to gain the knowledge
underpinning the principles of digital marketing as
well as practical skills and advice provided by
industry leaders then the answer is - YES.
Digital marketing has evolved from a peripheral
element of organisational marketing to one which is
at the heart of customer-centric communications in
an increasingly multi-channel environment. These
qualifications will ensure that you are equipped to
deal with this shift, ensuring ongoing success in the
digital arena.
Who is Already Studying on these
Qualifications?-
These courses are designed for business
professionals who seek to gain specialist knowledge
in the area of digital marketing. There are currently
professional students on these courses from a range
of backgrounds, from small to large companies,
public to private sector from different industries.
Many recognisable and prestigious organisations
have already led the way in enrolling for these top
qualifications including Hewlett Packard, Bell
Pottinger, PWC, HSBC, IBM, UNICEF, British Council
and a range of Universities and Councils.
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
2Studying with MMC
Learning
Leading the Way-
As the UKs leading provider of Digital Marketingqualifications, MMC Learning offer distance, rich
media e-learning courses unrivalled by our
competitors.
We also believe that it is imperative to have an
active presence in the digital world in order to pass
that knowledge on to our students. Therefore we are
continually networking and capturing content from
some of the worlds largest corporations and top
keynote speakers as well as leading authors and
practitioners.
Many recognisable and prestigious organisations
have enrolled for these top digital qualifications
including Hewlett Packard, Bell Pottinger, PWC,
HSBC, IBM, UNICEF, British Council and a range of
Universities and Government Councils.
The MMC Learning Experience-
MMC Learning continue to push the boundaries
fusing knowledge and technology to provide a
compelling and influential learning experiencethrough rich media, video e-learning modules and an
online environment accessible by business
professionals based anywhere in the world.
We go beyond the syllabus to not only give our
students the knowledge they need to complete the
course but also practical examples and case studies
that are constantly being updated and are relevant
today.
The truth is, we all need to be equipped for digital
marketing because no matter what your role, you
will benefit from gaining an insight in to todays
dynamic digital arena.
Providing You Support and Guidance-
With a team of dedicated experts, entrepreneurs
and flexible support staff, MMC Learning are willing
to experiment and take managed risks - bringing
together people and ideas from all over the world
with the aim of transforming business development
and the communities they operate in.
The online presenters comprise of university
lecturers, corporate trainers, authors, industry
leaders and practitioners giving you subject matter
insights from a number of different angles.
As well as a qualified and experienced e-Tutor you
will also be allocated a dedicated and experienced
Course Manager who is there specifically to help and
assist you throughout the time you are studying with
MMC Learning.
Acting as your guide your Course Manager will keep
you on track, sending helpful email reminders and
updates where needed.
Todays organisations need people with the
knowledge and sensitivity to operate in the digital
world - come and discover what the MMC Learning
experience has to offer for you.
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
3The Course Content and
Flexible Learning Delivery
A Comprehensive Package-
The course package you receive will contain
everything you need to study and successfully
complete the qualification.
Learning can be undertaken in two ways:
1. 100% Flexible distance e-learning with expertvideos, webinars & advanced support structure
2. Blended Learning with e-learning & face to faceWorkshops (Selected UK locations).
Rich Media Video e-Learning Tutorials-
We have developed over 500 quality e-learning
video modules for you to work through. These will
be released to you on a weekly basis to ensure you
are working through the course at the correct pace.
All you need to access your course is an Internet
connection making your learning entirely flexible,
allowing you to fit your study in around your
everyday commitments.
The learning environment is simple to use with a
navigation system that ticks the modules off as you
work through them, allowing you to pick up where
you left off when you log back in.
Listen to Leading Digital Marketing Experts-
We are also continuously adding to the learning
environment by actively seeking new material from
digital experts from an array of backgrounds.
Our content is delivered to you by some of the
biggest names in the Digital Marketing arena
including the UKs leading Digital expert Dave
Chaffey.
Watch Industry Leader Online Seminars-
The online video seminars series will keep you up to
date on what is going on in all the key areas such as
email marketing, mobile, e-commerce, social media,
trends and future developments in Digital Marketing.
Hear from digital speakers from all the major
companies including;
12 month CIM membership Assessment fees organised for you Welcome pack and course guide Flexible study schedule Online learning environment and tracking Over 500 rich media e-learning tutorials Digital marketing expert videos Industry leading online seminars All the course text books Dedicated course and daily support Experienced e-Tutors Flexible Start Dates
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
Qualifications awarded by the Worlds-
Largest Organisation of Marketing-Professionals-
The Digital Marketing Qualifications are awarded by
the Chartered Institute of Marketing (CIM) and
accredited by the CAM Foundation (a specialist
awards department of CIM). To study one of these
qualifications you will need to become a member of
CIM.
Being a member of The Chartered Institute of
Marketing (CIM) will help you stand out from the
crowd no matter where you are in your career. With
over 100 years of experience, CIM can help you get
the most out of marketing.
Whether its through sharing knowledge, bringingyou together with the right people or providing
practical advice, CIM membership benefits can help
you take the next step.
The Benefits of being a member of the-
Chartered Institute of Marketing-
The Marketer brings you innovative thinking and
stimulating articles and interviews from leading
global experts, cutting- edge marketers and guest
writers.www.cim.co.uk/themarketer
CIM Direct - Access a huge selection of business and
marketing books available, from classic textbooks to
the latest thought leadership titles.
www.cim.co.uk/shop
Tailored research support Experienced
professionals can advise and direct you to all the
information you need, or if you need specific,
targeted results use the fast response bespoke desk
research service. www.cim.co.uk/library
Research papers - Academics and practitioners from
around the world share their thoughts in provocative
agenda papers.www.cim.co.uk/papers
Market research at your fingertips Produced in
conjunction with Croner, the Marketing Rewards
Survey monitors topics like pay forecasts and
predicted bonus levels.
www.cim.co.uk/rewardsurvey
Annual Marketing Agenda - provides the Institutes
definitive insight into the key themes, trends and
drivers affecting marketers and their businesses.
Offering a go-to place for marketers wanting to
know both whats current and whats next, it also
underpins a Chartered CPD Programme and
resources for members.www.cim-
research.com/agenda
More Marketing Resources also access a collection
of Mintel, Key Note and Snapdata reports, plus
profiles of the worlds largest companies.
www.cim.co.uk/marketresearch
Learn from Experienced e-Course Tutors-
when studying with MMC Learning-
You will be allocated a professional e-Tutor who will
have both academic and practical experience to
provide the essential support you need to complete
your chosen qualification successfully.
This support will be delivered when needed via email
and over the telephone as well as in group webinars.
Specific assessment support will also take place
through in depth online webinars and one-to-one
telephone calls to enable you to successfully
complete the assessments required to gain your
chosen qualification.
How are the Digital Marketing-
Qualifications assessed? -
All units are assessed by written assignment basedon your organisation or an organisation of your
choice.
This will give you the opportunity to integrate your
new digital knowledge into real life situations
allowing you to walk away at the end of the course
with some real and tangible results.
4Chartered Institute of
Marketing & Assessment
http://www.cim.co.uk/themarketerhttp://www.cim.co.uk/themarketerhttp://www.cim.co.uk/themarketerhttp://www.cim.co.uk/shophttp://www.cim.co.uk/shophttp://www.cim.co.uk/libraryhttp://www.cim.co.uk/libraryhttp://www.cim.co.uk/papershttp://www.cim.co.uk/papershttp://www.cim.co.uk/papershttp://www.cim.co.uk/rewardsurveyhttp://www.cim.co.uk/rewardsurveyhttp://www.cim-research.com/agendahttp://www.cim-research.com/agendahttp://www.cim-research.com/agendahttp://www.cim-research.com/agendahttp://www.cim.co.uk/marketresearchhttp://www.cim.co.uk/marketresearchhttp://www.cim.co.uk/marketresearchhttp://www.cim-research.com/agendahttp://www.cim-research.com/agendahttp://www.cim.co.uk/rewardsurveyhttp://www.cim.co.uk/papershttp://www.cim.co.uk/libraryhttp://www.cim.co.uk/shophttp://www.cim.co.uk/themarketer8/3/2019 Digital Brochure v11
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
5Diploma in Digital
Marketing
The Diploma in Digital Marketing gives you the core
knowledge and skills on what digital marketing isabout, the buzz words and main trends. It covers
Search Engine Optimisation (SEO), Pay Per Click
(PPC), types of online advertising, email marketing,
viral marketing, online PR, affiliate marketing and
social media. It also looks at digital metrics,
legislation, regulation and codes of practice.
Diploma in Digital Marketing consists of 3 Units;
Unit 1: Digital Marketing Essentials
Unit 2: Marketing & Consumer BehaviourUnit 3: Digital Marketing Planning
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in planning
digital marketing campaigns within organisations.
The unit has three sections - campaign tools, their
application, and monitoring digital marketing.
More specifically, the unit covers Search Engine
Optimisation (SEO), Pay-per-click (PPC), new and
emerging advertising media, email marketing, viral
marketing, online PR, affiliate marketing and social
media, digital metrics in the form of Voice of the
Customer (VOC), A/B Tests and Usability studies,
legislation, regulations and codes of practice.
The Learning Outcomes include;
Importance of digital campaign tools, planning,
implementing and monitoring digital marketing
Role of the essential elements of digital
campaigns and the links between each technique
How each tool of the digital communications mixcan be coordinated effectively
Evaluating a current digital communications
campaign
Recommend improvements to a specified digital
communications campaign
How the digital communications mix can be
measured and monitored effectively
Aims & Objectives - This unit aims to provide youwith the skills and knowledge necessary in managing
marketing communications and brand support
activities within organisations. The unit explains the
links between communications and marketing and
provides knowledge of fundamental theories of
consumer behaviour, and their application to
marketing communications.
The Learning Outcomes include;
Role of the marketing plan and communications
plan within the context of the organisationsstrategy and culture
The marketing planning process and
the links between each stage of the process
Role of marketing communications and how the
tools of the communications mix can be
coordinated effectively
Develop marketing communication and brand
support activities based on an understanding of
the salient characteristics of the target audience
The importance of developing long term
relationships with customers, channel members,
agencies and other stakeholders
Aims & Objectives - This unit aims to provide you
with the skills and knowledge to understand the
fundamental digital marketing planning concepts for
an organisation together with key factors involved
with the implementation, measurement and
evaluation of successful campaigns.
The Learning Outcomes include;
Appraise different planning approaches andmarketing environmental factors that influence
online marketing activity
Review the similarities and differences between
online and traditional concepts and applications
Key stages in online development using
relevant business models
Analyse the ways in which the Internet has
changed the marketing mix elements and how
organisations employ them creatively in the
digital environment
Importance of target marketing and the emergingbuyer behaviour characteristics of the online
consumer and how organisations can respond to
meet changing behaviour and expectations
Apply relevant tools and concepts from this unit
to design, measure and monitor an annual online
marketing plan.
Unit 1 Digital Marketing Essentials
Unit 2 Marketing & Consumer Behaviour
Unit 3 Digital Marketing Planning
Di i l M k i Q lifi i P
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
6Diploma in Mobile
Marketing
Mobile is the most widely used media channel
globally, with over one billion mobile devices soldeach year. The medium is referred to as always on
and always connected and provides new ways for
organisations and brands to connect with customers
across all sectors.
Diploma in Mobile Marketing consists of 3 Units;
Unit 1: Digital Marketing Essentials
Unit 2: Marketing & Consumer Behaviour
Unit 3: Digital Marketing Planning
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in planning
digital marketing campaigns within organisations.
The unit has three sections - campaign tools, their
application, and monitoring digital marketing.
More specifically, the unit covers Search Engine
Optimisation (SEO), Pay-per-click (PPC), new and
emerging advertising media, email marketing, viralmarketing, online PR, affiliate marketing and social
media, digital metrics in the form of Voice of the
Customer (VOC), A/B Tests and Usability studies,
legislation, regulations and codes of practice.
The Learning Outcomes include;
Importance of digital campaign tools, planning,
implementing and monitoring digital marketing
Role of the essential elements of digital
campaigns and the links between each technique
How each tool of the digital communications mixcan be coordinated effectively
Evaluating a current digital communications
campaign
Recommend improvements to a specified digital
communications campaign
How the digital communications mix can be
measured and monitored effectively
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in managing
marketing communications and brand support
activities within organisations. The unit explains the
links between communications and marketing and
provides knowledge of fundamental theories of
consumer behaviour, and their application to
marketing communications.
The Learning Outcomes include;
Role of the marketing plan and communications
plan within the context of the organisationsstrategy and culture
The marketing planning process and
the links between each stage of the process
Role of marketing communications and how the
tools of the communications mix can be
coordinated effectively
Develop marketing communication and brand
support activities based on an understanding of
the salient characteristics of the target audience
The importance of developing long term
relationships with customers, channel members,
agencies and other stakeholder
Aims and objectives - This unit will provide an
introduction to good practice in mobile marketing
and explore how it fits within the communications
mix. It will also look at ways in which the channel can
be maximised and how success in mobile marketing
can be measured.
The Learning Outcomes include;
The concept of mobile marketing, and
its evolution with respect to hardware,
software, service provision, supply and as a
medium for advertising and communication
The range of opportunities that a mobile
environment provides to marketers
The reasons why mobile devices are used
and the resulting impact on marketing
communications decisions
Plan and evaluate mobile marketing activities
Design and develop a marketing concept using amobile application
Describe future developments in mobile
marketing
Unit 1 Digital Marketing Essentials
Unit 2 Marketing & Consumer Behaviour
Unit 3 Principles of Mobile Marketing
Di it l M k ti Q lifi ti P t
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
7Diploma in Digital
Metrics and Analytics
This qualification gives you essential knowledge, the
buzz words and the techniques to gain insight into
digital metrics and analytics. Find out more abouthow web sites, blogs and social networks are
monitored by marketing managers. Decipher the
jargon: CAWI, netnography, tagging, logfiles,
sentiment, bounce rates, MROCs and DORCs. Ensure
you understand web analytics, how to design online
questionnaires and how to choose commercial tools.
Diploma in Digital Metrics and Analytics consists of;
Unit 1: Digital Marketing Essentials
Unit 2: Marketing & Consumer BehaviourUnit 3: Web Analytics and Social Media Monitoring
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in planning
digital marketing campaigns within organisations.
The unit has three sections - campaign tools, their
application, and monitoring digital marketing.
More specifically, the unit covers Search Engine
Optimisation (SEO), Pay-per-click (PPC), new and
emerging advertising media, email marketing, viral
marketing, online PR, affiliate marketing and social
media, digital metrics in the form of Voice of the
Customer (VOC), A/B Tests and Usability studies,
legislation, regulations and codes of practice.
The Learning Outcomes include;
Importance of digital campaign tools, planning,
implementing and monitoring digital marketing
Role of the essential elements of digital
campaigns and the links between each technique
How each tool of the digital communications mixcan be coordinated effectively
Evaluating a current digital communications
campaign
Recommend improvements to a specified digital
communications campaign
How the digital communications mix can be
measured and monitored effectively
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in managingmarketing communications and brand support
activities within organisations. The unit explains the
links between communications and marketing and
provides knowledge of fundamental theories of
consumer behaviour, and their application to
marketing communications.
The Learning Outcomes include;
Role of the marketing plan and communications
plan within the context of the organisationsstrategy and culture
The marketing planning process and
the links between each stage of the process
Role of marketing communications and how the
tools of the communications mix can be
coordinated effectively
Develop marketing communication and brand
support activities based on an understanding of
the salient characteristics of the target audience
The importance of developing long term
relationships with customers, channel members,
agencies and other stakeholder
Aims & Objectives - Web analytics reviews the
effectiveness of company communications and
customer interactions on a range of digital marketing
platforms including website, social media presences
and mobile marketing. Social media monitoring
involves using tools to listen to conversations about
a brand across digital platforms and taking
appropriate action.
The unit focuses on developing an understanding of
KPIs, selecting measurement tools, analysing reports
to improve performance and creating tests to
improve owned and bought media messages.
The Learning Outcomes include;
Assess a range of digital marketing research
methodologies and techniques and their suitability
for improving marketing performance.
Identify appropriate KPIs, reports and tools to
review and improve digital marketing effectiveness
in large, medium and small sized enterprises.
Evaluate and improve results from investments in
digital marketing using web analytics and social
media monitoring techniques.
Unit 1 Digital Marketing Essentials
Unit 2 Marketing & Consumer Behaviour
Unit 3 Web Analytics and Social Media
Monitoring
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Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
8Diploma in Digital
Campaign Planning
The Diploma in Digital Campaign Planning gives you
essential knowledge, the jargon and the techniques
to create campaigns using online marketing. Findout more about how web sites, blogs and social
networks are monitored by marketing managers.
Decipher the buzz words and abbreviations: SEM,
SEO, SMS, affiliates, email marketing and Web
2.0. Ensure you understand how to plan, execute
and evaluate digital campaigns and how to organise
for success.
Diploma in Digital Campaign Planning consists of;
Unit 1: Digital Marketing EssentialsUnit 2: Marketing & Consumer Behaviour
Unit 3: Implementing Digital Campaigns
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in planning
digital marketing campaigns within organisations.
The unit has three sections - campaign tools, their
application, and monitoring digital marketing.
More specifically, the unit covers Search Engine
Optimisation (SEO), Pay-per-click (PPC), new and
emerging advertising media, email marketing, viral
marketing, online PR, affiliate marketing and social
media, digital metrics in the form of Voice of the
Customer (VOC), A/B Tests and Usability studies,
legislation, regulations and codes of practice.
The Learning Outcomes include;
Importance of digital campaign tools, planning,
implementing and monitoring digital marketing
Role of the essential elements of digital
campaigns and the links between each technique
How each tool of the digital communications mixcan be coordinated effectively
Evaluating a current digital communications
campaign
Recommend improvements to a specified digital
communications campaign
How the digital communications mix can be
measured and monitored effectively
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in managingmarketing communications and brand support
activities within organisations. The unit explains the
links between communications and marketing and
provides knowledge of fundamental theories of
consumer behaviour, and their application to
marketing communications.
The Learning Outcomes include;
Role of the marketing plan and communications
plan within the context of the organisations
strategy and culture
The marketing planning process and
the links between each stage of the process
Role of marketing communications and how the
tools of the communications mix can be
coordinated effectively
Develop marketing communication and brand
support activities based on an understanding of
the salient characteristics of the target audience
The importance of developing long term
relationships with customers, channel members,
agencies and other stakeholder.
Aims & Objectives - This unit will provide you with
insight and some of the skills and knowledge to
implement digital communications projects.
Central to the unit will be an exploration of the new
models and approaches that are now governing
digital communications: these include web2.0-3.0,
social networking, blogging, and subscription-based
communications tools.
The Learning Outcomes include;
The changes that have been brought about by the
advances in digital communication techniques
Contemporary digital concepts and identify how
these changes challenge and compliment the
conventional forms of communication
Apply the tools available to measure the
effectiveness of digital campaigns and
recommend appropriate methods to a given
situation
Plan and execute digital campaigns
How digital communications are controlled or
constrained by social acceptability, the law and
voluntary constraints
Evaluate the likely developments in the sphere of
digital communications
Unit 2 Marketing & Consumer Behaviour
Unit 1 Digital Marketing Essentials
Unit 3 Marketing & Consumer Behaviour
Digital Marketing Qualifications Prospectus
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
9Diploma in Digital Media
& Branding
The buzz words and the techniques to build brands
both offline and online. Find out more about offline
and online branding. Get behind the vocabulary tocrack the acronyms: ACORN, ROMI, PESTEL and POS.
Go beyond the abbreviations: SMS, MMS, SEO and
RFP. Ensure you understand conversation banners,
consumer psychology and models of communication.
Discover how official web sites, adverts and
promotional activities can complement consumer
generated media to build an organisations assets.
Diploma in Digital Media & Branding consists of;
Unit 1: Digital Marketing EssentialsUnit 2: Marketing & Consumer Behaviour
Unit 3: Integrating Digital Media & Branding
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in planning
digital marketing campaigns within organisations.
The unit has three sections - campaign tools, their
application, and monitoring digital marketing.
More specifically, the unit covers Search Engine
Optimisation (SEO), Pay-per-click (PPC), new and
emerging advertising media, email marketing, viral
marketing, online PR, affiliate marketing and social
media, digital metrics in the form of Voice of the
Customer (VOC), A/B Tests and Usability studies,
legislation, regulations and codes of practice.
The Learning Outcomes include;
Importance of digital campaign tools, planning,
implementing and monitoring digital marketing
Role of the essential elements of digital
campaigns and the links between each technique
How each tool of the digital communications mixcan be coordinated effectively
Evaluating a current digital communications
campaign
Recommend improvements to a specified digital
communications campaign
How the digital communications mix can be
measured and monitored effectively
Aims & Objectives - This unit aims to provide you
with the skills and knowledge necessary in managingmarketing communications and brand support
activities within organisations. The unit explains the
links between communications and marketing and
provides knowledge of fundamental theories of
consumer behaviour, and their application to
marketing communications.
The Learning Outcomes include;
Role of the marketing plan and communications
plan within the context of the organisationsstrategy and culture
The marketing planning process and
the links between each stage of the process
Role of marketing communications and how the
tools of the communications mix can be
coordinated effectively
Develop marketing communication and brand
support activities based on an understanding of
the salient characteristics of the target audience
The importance of developing long term
relationships with customers, channel members,
agencies and other stakeholder.
Aims & Objectives - This unit aims to provide you
with a good understanding of the fragmented nature
of media management. It will equip them with the
skills and knowledge that are necessary in evaluating
and integrating brand propositions both online and
offline. The four sections comprise of: offline media
such as print, radio and television; online digital
media including mobile communications; integrated
communications and integrated branding
communications, and key performance indicators in
integrated marketing communications (IMC).
The Learning Outcomes include;
The importance of integrating diverse media in
communications
The challenges of integrating communications via
online and offline media
New role of social media and networks in
communication
Employ an integrated approach to creating,
sustaining and promoting a brand
Appraise the evolving nature of communications
through mobiles devices and converging
technologies
Evaluate the role of key performance indicators in
Integrated Marketing Communications.
Unit 2 Marketing & Consumer Behaviour
Unit 1 Digital Marketing Essentials
Unit 3 Integrating Digital Media & Branding
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Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
10Exemptions & Example
Course Schedule
Are you Exempt from any of the Units-
on these Digital Marketing-
Qualifications? -
There are exemptions available for the Marketing &
Consumer Behaviour unit if you have a previous
CIM/CAM Qualification at level 4 or above.
CIM/CAM qualifications that can provide these
exemptions include;
- Diploma in Marketing Communications- Professional Certificate in Marketing
- Professional Diploma in Marketing
- Professional Postgraduate Diploma in Marketing
There are also some UK universities and their degree
programmes that have been adjudged to allow
exemption from the Marketing and Consumer
Behaviour Unit. This listing is not a CAM judgement
on the quality of the UK universities or their degrees,
nor is it an accreditation of any kind, and should not
be read as such.
This list can be accessed here;
http://www.camfoundation.com/exemptions.htm
This is not an exhaustive list, and it is anticipated
that it will change on a regular basis.
Should a qualification not appear on this listing,
please consult the CAM website page for guidance
concerning exemptions and how to apply. There is
an Exemptions Request Form available to download
or print. Please follow the process or contact CAM
for more information.
An Example Course Calendar-
Here is an example course calendar of one unit,
usually studied over a 3 month period designed to
be flexible to suit your work and family life.
Giving You all the Support You Need to
Help You Reach and Gain the Qualification-
You will be allocated a dedicated Courses Manager
to provide you with all the help and guidance you
need. You will also have a professional e-Tutor whowill have both academic and commercial experience
to provide the essential support in webinars and
one-to-one support to enable you to successfully
complete the assessment required to gain the
qualification.
Digital Marketing Qualifications Prospectus
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Digital Marketing Qualifications Prospectus
Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
11 Customer Reviews
I have switched
colleges...I'm now with
MMC Learning and they
seem an awful lot more
professional and on the
ball. I would definitely
recommend them if they do the course
you're after.
- Samantha TongeI just wanted to send youa quick note to let you and
the team know how
valuable I have found this
week's module on Search
Marketing. It's so relevant
to what I do at work and it
has been extremely enjoyable!
- Wendy Hughes
The online learning
environment is
absolutely great I cannotspeak more highly of
it! It suits my
lifestyle perfectly and is
great with the live course
tutor. I think this is a invaluable learning
tool, it juts like being in a classroom (and on
a Saturday morning learning feels much
better in your slippers & a cup of tea
- Sarah Martin-TyrrellI just wanted to say
thanks for such a
professionally run
course. The structure
and approach was first
class. Please also
forward my thanks to
the tutor whose guidance to approachingthe case studies was invaluable.
- Stuart Reed
There are a number of
benefits to studying
onlinethe ability andflexibility of studying in
your own time,
particularity if you have
a very demanding job.
One of the reasons I chose the course with
MMC was because it was accredited by the
CIM and also contributed hours towards
continued professional development,
allowing me to use it to become a chartered
marketer. The impact of the course on my
day-to-day work has been very significantI
needed to be able to talk more
knowledgeably and credibly about digital
marketing to my clients and to bring the
confidence of my team up a level. I would
really recommend the course at MMC
Learning to anybody who wants to get a
head start in digital marketing.
- Rene Power
Digital Marketing Qualifications Prospectus
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Qualifications Awarded by the Worlds Largest Organisation of Professional Marketers
12 Prices & Start Dates
There are 3 main components of the price for each
course/qualificationCourse Fees, Assessment Fees
and a CIM Membership Fee.
Diploma in Digital Marketing
Course Fees
U1: Digital Marketing Essentials 459+VAT
U2: Marketing & Consumer Behaviour 459+VAT
U3: Digital Marketing Planning 459+VAT
Total 1,377+VAT
Assessment Fees; 85 per unit
CIM Membership Fee; 140 for one year
Start Dates; 10th
Oct, 14th
Nov, 5th
Dec, 9th
Jan
Diploma in Mobile Marketing
Course Fees
U1: Digital Marketing Essentials 459+VAT
U2: Marketing & Consumer Behaviour 459+VAT
U3: Principles of Mobile Marketing 459+VAT
Total 1,377+VAT
Assessment Fees; 85 per unit
CIM Membership Fee; 140 for one year
Start Dates; 17th
Oct, 21st
Nov, 12th
Dec, 16th
Jan
Diploma in Digital Metrics and Analytics
Course Fees
U1: Digital Marketing Essentials 459+VAT
U2: Marketing & Consumer Behaviour 459+VAT
U3: Web Analytics & Social Media
Monitoring
459+VAT
Total 1,377+VAT
Assessment Fees; 85 per unit
CIM Membership Fee; 140 for one year
Start Dates; 17th
Oct, 21st
Nov, 5th
Dec, 9th
Jan
Diploma in Digital Campaign Planning
Course Fees
U1: Digital Marketing Essentials 459+VAT
U2: Marketing & Consumer Behaviour 459+VAT
U3: Implementing Digital Campaigns 459+VATTotal 1,377+VAT
Assessment Fees; 85 per unit
CIM Membership Fee; 140 for one year
Start Dates; 24th Oct, 28th Nov, 12th Dec, 16th Jan
Notes;
Prices are valid until the end of November 2011
Diploma in Digital Media and Branding
Course Fees
U1: Digital Marketing Essentials 459+VAT
U2: Marketing & Consumer Behaviour 459+VAT
U3: Integrating Digital Media &
Branding
459+VAT
Total 1,377+VAT
Assessment Fees; 85 per unit
CIM Membership Fee; 140 for one year
Start Dates; 24th Oct, 28th Nov, 12th Dec, 16th Jan
Standalone Digital Marketing Awards
Individual units can be taken as standalone awards.
A1: Digital Marketing Essentials 487+VAT
A2: Digital Marketing Planning 487+VAT
A3: Principles of Mobile Marketing 487+VAT
A4:Analytics & Social Media Monitoring 487+VAT
A5: Integrating Digital Media & Branding 487+VAT
A6: Implementing Digital Campaigns 487+VAT
Assessment & CIM Memberships; 85 + 140
Start Dates; A1 & A2 - 10 Oct, 14 Nov, 12 Dec, 10 Jan
Start Dates; A3 to A6 - January 2012