Digital branding Jeroen de Bakker Tweakers.net April 2010 Merken Media & Technologie
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Digital branding
Jeroen de BakkerTweakers.netApril 2010
MerkenMedia &
Technologie
Paid media
Rationele effecten op
korte termijn
Brand attention
Creating impact
Awareness
Apple iPod Touch Campaign
Paid media Owned media
Rationele effecten op
korte termijn
Emotionele effecten op
lange termijn
Brand attention
Brand engagement
Creating impact
Building platforms
Awareness Relation
Paid media Earned media Owned media
Rationele effecten op
korte termijn
Emotionele effecten op
korte termijn
Emotionele effecten op
lange termijn
Brand attention
Brand sympathy
Brand engagement
Creating impact
Sparking conversations
Building platforms
Awareness Likeability Relation
Philips_vs Campaign
Digital branding
MerkenMedia &
Technologie
Jeroen de BakkerTweakers.netApril 2010
@jeroedebjeroendebakker.nl
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