Dec 14, 2014
DigiBootcampDeluxe
Frontline ClubLondon
Friday10 January 2013
Part of LSFF10
or ...
... fun things to do with the people formerly known as the
audience
James Mullighan
What is this ‘digital’, anyway?
What is this ‘digital’, anyway?
• Economic efficiencies;
• Reduction of scarcity;
• Deflationary;
• Users enabled; and
• Market immaturity.
Some trends
Some trends
• Technological changes:
• Broadband; powerful devices; open platforms; frictionless
payments.
• Behavioural changes:
• Huge rise in online and mobile consumption.
• Business models:
• Increasingly online.
• Democratisation of production:
• Rise of the bedroom producer.
From this ...
To this ...
Hacker
Activist
Gamer
Producer
InventorBlogger
One to one
One to many
Many to many Many to many
From The Audience is Always Right Michael Zorn, TBWA Berlin
From The Audience is Always Right Michael Zorn, TBWA Berlin
• Fractal Media Usage:
• People spend more time with more media in different ways.
• Individual Media Usage:
• People use media on their own terms and schedules.
• Volatile Media Usage:
• People use media in spontaneous ways, switching between media.
• Self-determined Media Usage:
• People can avoid or block content.
From The Audience is Always Right Michael Zorn, TBWA Berlin
• Fractal Media Usage:
• People spend more time with more media in different ways.
• Individual Media Usage:
• People use media on their own terms and schedules.
• Volatile Media Usage:
• People use media in spontaneous ways, switching between media.
• Self-determined Media Usage:
• People can avoid or block content.
Result: it’s no longer easy to enforce people’s attention.
The age of the interface
From: How Social Media Can Make HistoryClay Shirky
“Every time a new consumer joins this media
landscape a new producer joins as well,
because the same equipment - phones,
computers - let you consume and produce. It's
as if, when you bought a book, they threw in the
printing press for free ...”.
This really freaks people out
But don’t worry, this anxiety has a precedent
From Hamlet on the HolodeckJanet M. Murray
“In 1455, Gutenberg invented the printing press
- but not the book as we know it. Books printed
before 1501 are called incunabula; the word is
derived from the Latin for swaddling cloths and
is used to indicate that these books are the
work of a technology still in its infancy ...”.
Tell me and I will forget
Tell me and I will forget,Show me and I may remember.
Tell me and I will forget,Show me and I may remember,
Involve me and I will understand.
Fun withHTML5
the internet is … big
1%
9%
90%
collaborators
sharers
audience
Engage don’t sell
Engage don’t sellShare don’t tell
What free tools are available?
Wordpress – start here
wix.com is another popular free website builder.
weebly is yet another
harrietfleuriot.co.uk, filmmaker, website using wordpress
social media sharing buttons on Harriet’s site
Ted Marcus’s short film website using wordpress
Luke’s website, powered by Cargo
These two, from Google
vimeo vs youtube, and online or not …
Kate’s website, powered by Wix
hootsuite, another social media feed manager
How much?
TIME
•It requires discipline - you have to commit the time daily/weekly
•Use free tools to lighten the load
MONEY
•Social media and other digital tools are free
•Budget for your digital strategy from the start
•The Producer of Marketing and Distribution
When?
• Now, if not earlier…
• The earlier you start the bigger the audience will be
• Use the social media tools as part of your research process before the film is completed
• Involve any partners from pre-production or even earlier
Ain’t too proud to beg …
Meet Jeff Howe
Let’s meet Jason
indiegogo - international, very film friendly
kickstarter – welcome to the UK!
crowdrise.com
sponsume.com
wefund.com
buzzbnk.org
artistshare.com
ulule.com
comprehensive summary of all this on the wiki
Use Assemble to build a web presence and then an audience. Then sell to them.
Distrify is a suite of digital tools that turns the entire internet into a movie marketplace.
screenburn.com - a Facebook VoD platform
Technology giveth, and technology taketh away
“Obscurity is a far greater threat to authors and creative artists than piracy”.
Tim O’Reilly
vodo.net helps creators promote and distribute their films using peer-to-peer technology.
vimeo.com now has a tip jar
New forms of storytelling
We make the work
http://beta.18daysinegypt.com/
An interactive crowd-sourced documentary project about the
Egyptian revolution.
Crowdsourcing crisis information
Crowdsourcing solutions
The ashtag app
Crowdsourcing solutions
Delight
thejohnnycashproject.com
starwarsuncut.com
Twitter.com/ferris_buller
Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous
Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generousDon’t pee in the pool
• shootingpeople.org:Entries now open for January’s Film of the Month being judged by Kevin ‘Touching the Void’ Macdonald
• Sheffield Doc|Fest (12-16 June 2013):
Absolutely come. Group discounts. • Submissions open for Encounters
17 – 22 September 2013
• Further reading – and some fun:• http://bit.ly/Q1CMnZ
digibootcamp.wikispaces.com