Digital Asset Management Building Brand Value
Digital Asset Management Building Brand Value. A simple lesson… 2 Samaya Gupta Online Shopper Age 3.5 Years Montessori School Favorite Gadget.
Dec 14, 2015
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Digital Asset Management
Building Brand Value
A simple lesson…
2
Samaya Gupta
Online Shopper Age 3.5 Years
Montessori School
Favorite Gadget – iPad
Favorite Mobile App -
Gilt
We don’t believe in digital marketing.We believe in marketing in a digital world
Clive Sirkin, CMO of Kimberly Clark
Marketing is exploding.
Explosion of
touchpoints.
@courtesy Scott Brinker; chiefmartec.com
Explosion of content. content.
@courtesy Scott Brinker; chiefmartec.com
7
Explosion of devices.
@courtesy Scott Brinker; chiefmartec.com
A new concept or approach each day
8
SMS
Social Media Ads
SEO Optimization
Social Publishing
Mobile Marketing
Experience InnovationDSPs
Trading DeskVideo Ads
Interactive Videos
RTB
Landing PageOptimization
Surveys
DAM
Omni Channel Commerce
Consumer Targeting
DigitalPublication
Marketing Automation
Big DataCommunityPlatforms
Idea Management
Crowdsourcing
Loyalty
Profile Aggregators
Creative OptimizationFrictionless Experience
Sales automation
Mobile Web
Responsive Design
Group Buying
Chat
Review & Rating
Customer Service
Incentivized ProductSharing Buy Now
Consumer Promotions
eCoupon
Content Syndication
Retail Personalization
Customer Experience
Call Tracking
Social analytics
Predictive analytics
BI
Blogging
Retail consumer behavior
Tag Management
SocialSign on
Video Mgmt
Mobile Apps
AR
Social Apps
Image Recognition
Gesture Recognition
Agile Marketing
Content Personalization
Connected Experiences
9
Unprecedented scale of change.
@courtesy Scott Brinker; chiefmartec.com
10
Unprecedented speed of change.
@courtesy Scott Brinker; chiefmartec.com
SO WHAT?
This is a Digital Asset Management Conference!!!
The bar has been removed!!!
Where have YOU set the bar?
A tool to manage digital assets?
A strategy that enables consistent frictionless consumer experiences?
A vehicle that drives experience innovation?
A DAM journey; from managing operations to driving innovation
OPERATIONAL
Tool & Repository
STRATEGIC
Shopping Behavior
INNOVATIVE
Agile Marketing;
Test & Learn
B R
A N
D
I
M P
A C
T
C O N N E C T I V I T Y
ISOLATED
CONNECTED
AUTOMATED
STRATEGIES
CHANNELS
ASSET TYPES
TEAMS
As an operational tool & repository driving productivity, reusability & time to market
CREATIVE BRAND AGENCIES
BRAND ASSETS DAM CORPORATE
ASSETS
.COMMOBILE/SOCIAL
PRINT & EMAIL
TIME TO MARKET
PRODUCTIVITY &
REUSABILITY
CONSISTENNT EXPERIENCE
O P E R A T I O N A L
STRATEGIES
CHANNELS
ASSET TYPES
TEAMS
As a strategy that enables connected experiences & influences consumer’s shopping behavior
CREATIVEBRAND
AGENCIES
BRAND ASSETS DAM CORPORATE
ASSETS
.COMMOBILE/SOCIAL PRINT &
TIME TO MARKET
PRODUCTIVITY &
REUSABILITY
CONSISTENNT EXPERIENCE
PRODUCT ASSETS
PRODUCT SYNDICATION
DRIVE SALES
eCOMMERCE STORES
RETAILERS
CURATRED UGC
SHOPPER MARKETING
SALES
SHOPPING BEHAVIOR
PRODUCT CATALOGS
MULTI LINGUAL ASSETS
CUSTOMER TEAMS
S T R A T E G I C
STRATEGIES
CHANNELS
ASSET TYPES
TEAMS
As a strategic capability that drives experience innovation through real time testing & optimization
CREATIVEBRAND
AGENCIES
BRAND ASSETS DAM CORPORATE
ASSETS
.COMMOBILE/SOCIAL PRINT &
TIME TO MARKET
PRODUCTIVITY &
REUSABILITY
CONSISTENNT EXPERIENCE
PRODUCT ASSETS
PRODUCT SYNDICATION
DRIVE SALES
eCOMMERCE STORES
RETAILERS
CURATRED UGC
SHOPPER MARKETING
SALES
SHOPPING BEHAVIOR
PRODUCT CATALOGS
MULTI LINGUAL ASSETS
DATA ANALYTICS
CONTENT OPTIMIZATION
INSIGHTS & RECOMMENDATION
S
SALES OPTIMIZATION
SEO OPTIMIZATOIN
AUTOMATED SYNDICATON
CONNECTED EXPERIENCES
I N N O V A T I V E
If you’re looking for the next big thing,
and you’re looking where everyone else is,
you’re looking in the wrong place.
Mark Cuban, Dallas Mavericks
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