Proprietary + Confidential Measure Every Moment That Matters Cemal Büyükgökçesu UX & Analytics Consultant PerformanceX / Google buyukgokcesu 2% of companies are setup to identify, deliver on, and measure moments that matter Source: google/forrester 2015, us
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Digital Analytics Summit - Bogazici University - November 2015
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Proprietary + Confidential
Measure Every Moment That Matters
Cemal BüyükgökçesuUX & Analytics ConsultantPerformanceX / Google
buyukgokcesu
2% of companies are setup
to identify, deliver on, and measure moments
that matter
Source: google/forrester 2015, us
Proprietary + ConfidentialThe shift from desktop to mobile is one of the biggest stories of our time for marketers
buyukgokcesu
Proprietary + Confidential
of smartphone users regularly turn to their smartphone for ideas while doing a given task (e.g. finding "how to" information when cooking, exercising, making repairs)
88%
Source: Ipsos Moments that Matter Research EMEA, June 2015, Turkey
Source: Ipsos Moments that Matter Research EMEA, June 2015, Turkey Google Confidential and Proprietary
of consumers conducting research on their smartphone have thought about purchasing a brand they would not normally consider because of relevant information available on their smartphone in the moment
63%
Proprietary + Confidential
of smartphone users agree that the last time they used their smartphone while shopping at the store, the information found impacted their purchase decision
75%
Source: Ipsos Moments that Matter Research EMEA, June 2015, Turkey