Page 1
Bloomberg-DigitalAdvertising
1/32
17.26% 101
23.93% 140
18.29% 107
11.97% 70
3.42% 20
25.13% 147
Q1Whenyouaccessappsonyourmobilephone,hownoticeableistheadvertising
beingpresentedtoyou?Answered:585 Skipped:0
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Idon’townaphonethatcanaccesstheInternet
Total 585
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
Idon’townaphonethatcanaccess...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 2
Bloomberg-DigitalAdvertising
2/32
14.29% 62
26.27% 114
29.03% 126
22.35% 97
8.06% 35
Q2WhenyouaccesstheInternetviayourmobilephone’sbrowser,hownoticeableis
theadvertisingbeingpresentedtoyou?Answered:434 Skipped:151
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Total 434
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 3
Bloomberg-DigitalAdvertising
3/32
8.97% 52
15.86% 92
17.41% 101
10.52% 61
1.90% 11
45.34% 263
Q3WhenyouaccesstheInternetonatablet,hownoticeableistheadvertising
beingpresentedtoyou?Answered:580 Skipped:5
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Idon’tusetablets
Total 580
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
Idon’tusetablets
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 4
Bloomberg-DigitalAdvertising
4/32
19.94% 63
30.70% 97
30.38% 96
15.82% 50
3.16% 10
Q4Whenyouaccessappsonatablet,hownoticeableistheadvertisingbeing
presentedtoyou?Answered:316 Skipped:269
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Total 316
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 5
Bloomberg-DigitalAdvertising
5/32
22.18% 126
30.81% 175
23.94% 136
17.43% 99
5.63% 32
Q5WhenyouaccesstheInternetonadesktoporlaptopcomputer,hownoticeableistheadvertisingbeingpresentedtoyou?
Answered:568 Skipped:17
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeableatall
Total 568
Extremelynoticeable
Quitenoticeable
Moderatelynoticeable
Slightlynoticeable
Notnoticeable
atall
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 6
Bloomberg-DigitalAdvertising
6/32
19.19% 109
0.35% 2
0.70% 4
5.63% 32
19.72% 112
9.51% 54
1.76% 10
9.86% 56
14.44% 82
9.33% 53
9.51% 54
Q6WhenaccessingtheInternet,onwhichonlineserviceareadsthemostnoticeable?
Answered:568 Skipped:17
Facebook
Twitter
LinkedIn
Email
Websearchengines(e.g.,Google,Bing)
Onnewswebsites(e.g.USAToday,NewYorkTimes)
Onreviewwebsites(e.g.Yelp)
Onshoppingwebsites(e.g.Amazon,eBay)
Streamingvideoservices(e.g.Hulu,Netflix,YouTube)
Streamingmusicservices(e.g.Pandora,Spotify)
Noneoftheabove
Total 568
Facebook
Twitter
LinkedIn
Email
Websearchengines(e.g.,...
Onnewswebsites
(e.g.USA...
Onreviewwebsites
(e.g.Yelp)
Onshoppingwebsites
(e.g....
Streamingvideo
services...
Streamingmusic
services...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 7
Bloomberg-DigitalAdvertising
7/32
16.20% 92
0.35% 2
0.88% 5
10.74% 61
14.08% 80
7.22% 41
1.41% 8
8.80% 50
10.04% 57
4.58% 26
25.70% 146
Q7Overthepast3months,onwhichonlineservicehaveyouspentthemosttime
consuming(actuallyreadingorviewing)ads?
Answered:568 Skipped:17
Facebook
Twitter
LinkedIn
Email
Websearchengines(e.g.,Google,Bing)
Onnewswebsites(e.g.USAToday,NewYorkTimes)
Onreviewwebsites(e.g.Yelp)
Onshoppingwebsites(e.g.Amazon,eBay)
Streamingvideoservices(e.g.Hulu,Netflix,YouTube)
Streamingmusicservices(e.g.Pandora,Spotify)
Noneoftheabove
Total 568
Facebook
Twitter
LinkedIn
Email
Websearchengines(e.g.,...
Onnewswebsites
(e.g.USA...
Onreviewwebsites
(e.g.Yelp)
Onshoppingwebsites
(e.g....
Streamingvideo
services...
Streamingmusic
services...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 8
Bloomberg-DigitalAdvertising
8/32
10.92% 62
0.70% 4
1.23% 7
5.63% 32
13.20% 75
2.82% 16
1.23% 7
14.08% 80
3.70% 21
1.23% 7
45.25% 257
Q8Overthepast3months,onwhichonlineservicewereyoumostlikelytoclickanad?
Answered:568 Skipped:17
Facebook
Twitter
LinkedIn
Email
Websearchengines(e.g.,Google,Bing)
Onnewswebsites(e.g.USAToday,NewYorkTimes)
Onreviewwebsites(e.g.Yelp)
Onshoppingwebsites(e.g.Amazon,eBay)
Streamingvideoservices(e.g.Hulu,Netflix,YouTube)
Streamingmusicservices(e.g.Pandora,Grooveshark)
Noneoftheabove
Total 568
Facebook
Twitter
LinkedIn
Email
Websearchengines(e.g.,...
Onnewswebsites
(e.g.USA...
Onreviewwebsites
(e.g.Yelp)
Onshoppingwebsites
(e.g....
Streamingvideo
services...
Streamingmusic
services...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 9
Bloomberg-DigitalAdvertising
9/32
80.46% 453
15.45% 87
4.09% 23
Q9Wereyouawareofthispracticeofusingsearchhistoryandgeographiclocationto
sendtargetedadstoInternetusers?Answered:563 Skipped:22
Yes
No
Idon’tknow
Total 563
Yes
No
Idon’tknow
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 10
Bloomberg-DigitalAdvertising
10/32
28.06% 158
0.53% 3
0.53% 3
13.14% 74
18.47% 104
2.84% 16
0% 0
15.45% 87
3.37% 19
2.49% 14
15.10% 85
Q10Overthepast3months,onwhichonlineservicedidyoumostnoticeadsthatseemedtobespecificallytargetedtowards
you?Answered:563 Skipped:22
Facebook
Twitter
LinkedIn
Email
Websearchengines(e.g.,Google,Bing)
Onnewswebsites(e.g.USAToday,NewYorkTimes)
Onreviewwebsites(e.g.Yelp)
Onshoppingwebsites(e.g.Amazon,eBay)
Streamingvideoservices(e.g.Hulu,Netflix,YouTube)
Streamingmusicservices(e.g.Pandora,Spotify)
Noneoftheabove
Total 563
Facebook
Twitter
LinkedIn
Email
Websearchengines(e.g.,...
Onnewswebsites
(e.g.USA...
Onreviewwebsites
(e.g.Yelp)
Onshoppingwebsites
(e.g....
Streamingvideo
services...
Streamingmusic
services...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 11
Bloomberg-DigitalAdvertising
11/32
2.13% 12
14.92% 84
20.60% 116
19.54% 110
42.81% 241
Q1111.Howcomfortableareyouseeingtheseadsthataretargetedtoyou?
Answered:563 Skipped:22
Extremelycomfortable
Quitecomfortable
Somewhatcomfortable
Slightlycomfortable
Notatallcomfortable
Total 563
Extremelycomfortable
Quitecomfortable
Somewhatcomfortable
Slightlycomfortable
Notatallcomfortable
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 12
Bloomberg-DigitalAdvertising
12/32
52.40% 295
41.39% 233
6.22% 35
Q12Haveyouevertakenanyactionstopreventonlineadvertisersfromusingyour
personaldatatotargetadstoyou(e.g.clearingcacheorcookies)?
Answered:563 Skipped:22
Yes
No
Idon’tknow
Total 563
Yes
No
Idon’tknow
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 13
Bloomberg-DigitalAdvertising
13/32
32.15% 181
67.85% 382
Q13Doyouknowhowtopreventonlineadvertisersfromusingyourpersonaldata
totargetadstoyou?Answered:563 Skipped:22
Yes
No
Total 563
Yes
No
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 14
Bloomberg-DigitalAdvertising
14/32
16.79% 93
11.01% 61
38.99% 216
7.76% 43
3.61% 20
7.76% 43
3.07% 17
5.23% 29
5.78% 32
Q14Inyouropinion,whattypeofadismostnoticeabletoyou?
Answered:554 Skipped:31
Videos
Bannerads
Pop-upads
Adsembeddedwithinawebsitepage
Adswithinasocialnetworkingnewsfeed/stream
Adsplacedtothesideofasocialnetworkingnewsfeed/stream
AdsplacedwithinInternetsearches
AdsplacedtothesideofInternetsearches
Noneoftheabove
Total 554
Videos
Bannerads
Pop-upads
Adsembedded
withinawebsitepageAdswithina
socialnetworking...
Adsplacedtotheside
ofasocial...
Adsplacedwithin
Internet...
Adsplacedtotheside
ofInternet...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 15
Bloomberg-DigitalAdvertising
15/32
15.52% 86
5.96% 33
63.36% 351
4.51% 25
3.97% 22
1.44% 8
1.08% 6
1.08% 6
3.07% 17
Q15Inyouropinion,whattypeofadismostannoyingtoyou?Answered:554 Skipped:31
Videos
Bannerads
Pop-upads
Adsembeddedwithinawebsitepage
Adswithinasocialnetworkingnewsfeed/stream
Adsplacedtothesideofasocialnetworkingnewsfeed/stream
AdsplacedwithinInternetsearches
AdsplacedtothesideofInternetsearches
Noneoftheabove
Total 554
Videos
Bannerads
Pop-upads
Adsembedded
withinawebsitepageAdswithina
socialnetworking...
Adsplacedtotheside
ofasocial...
Adsplacedwithin
Internet...
Adsplacedtotheside
ofInternet...
Noneoftheabove
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 16
Bloomberg-DigitalAdvertising
16/32
42.78% 237
19.49% 108
8.66% 48
20.58% 114
8.48% 47
Q16Ingeneral,whenaccessingwebsites,onwhichdevicedoyouthinkadsaremore
noticeabletoyou?Answered:554 Skipped:31
Adsaremorenoticeablewhenbrowsingwebsitesonadesktop
Adsaremorenoticeablewhenbrowsingwebsitesonamobilephone
Adsaremorenoticeablewhenbrowsingwebsitesonatablet
Adsareequallynoticeablewhenbrowsingwebsitesonalloftheabove
Idon’tnoticeadswhenbrowsingwebsites
Total 554
Adsaremorenoticeable
when...
Adsaremorenoticeable
when...
Adsaremorenoticeable
when...
Adsareequally
noticeable...
Idon’tnoticeads
when...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 17
Bloomberg-DigitalAdvertising
17/32
39.71% 220
14.26% 79
5.78% 32
19.31% 107
20.94% 116
Q17Ingeneral,whenaccessingsocialnetworkingsites,onwhichdevicedoyou
thinkadsaremorenoticeabletoyou?Answered:554 Skipped:31
Adsaremorenoticeablewhenusingsocialnetworkingsitesonadesktop
Adsaremorenoticeablewhenusingsocialnetworkingsitesonamobilephone
Adsaremorenoticeablewhenusingsocialnetworkingsitesonatablet
Adsareequallynoticeablewhenusingsocialnetworkingsitesonalloftheabove
Idon’tnoticeadswhenusingsocialnetworkingsites
Total 554
Adsaremorenoticeable
whenusing...
Adsaremorenoticeable
whenusing...
Adsaremorenoticeable
whenusing...
Adsareequally
noticeable...
Idon’tnoticeads
whenusing...
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 18
Bloomberg-DigitalAdvertising
18/32
5.60% 31
3.79% 21
38.09% 211
5.42% 30
47.11% 261
Q18Inthepast,onwhatdevicedidyouclickonadsthemost?Answered:554 Skipped:31
Mobilephone
Tablet
Desktop
I’mequallylikelytoclickanadonanyoftheabove
Ineverclickonads
Total 554
Mobilephone
Tablet
Desktop
I’mequallylikelyto
clickanad...
Ineverclickonads
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 19
Bloomberg-DigitalAdvertising
19/32
15.52% 86
7.94% 44
20.40% 113
13.00% 72
32.31% 179
16.79% 93
46.57% 258
Q19Howhaveadsimpactedyouronlinebehavior?Checkallthatapply.
Answered:554 Skipped:31
I’vedeletedonlinesocialnetworkingaccountsbecauseoftoomanyads.
I’vedeletedonlinesocialnetworkingaccountsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.
I’vedeletedemailaccountsbecauseoftoomanyads.
I’vedeletedemailaccountsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.
I’vedeletedmobileappsbecauseoftoomanyads.
I’vedeletedmobileappsbecauseofirrelevantadsthatdon’tfitmyinterestsorhobbies.
Adshavenotimpactedmybehavior
TotalRespondents:554
I’vedeletedonline
social...
I’vedeletedonline
social...
I’vedeletedemail
accounts...
I’vedeletedemail
accounts...
I’vedeletedmobileappsbecauseof...
I’vedeletedmobileappsbecauseof...
Adshavenotimpactedmy
behavior
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 20
Bloomberg-DigitalAdvertising
20/32
25.45% 140
20.55% 113
30% 165
19.45% 107
4.55% 25
Q20Ingeneral,howbothersomeisadvertisingwhenusingtheInternetona
desktoporlaptop?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 21
Bloomberg-DigitalAdvertising
21/32
32% 176
18.55% 102
18.36% 101
12.73% 70
18.36% 101
Q21Ingeneral,howbothersomeisadvertisingwhenusingtheInternetonyour
mobilephone?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 22
Bloomberg-DigitalAdvertising
22/32
24.18% 133
20.55% 113
19.64% 108
10.36% 57
25.27% 139
Q22Ingeneral,howbothersomeisadvertisingwhenusingtheInternetonyour
tablet?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 23
Bloomberg-DigitalAdvertising
23/32
36% 198
18.36% 101
14.55% 80
11.09% 61
20% 110
Q23Ingeneral,howbothersomeisadvertisingwhenusingappsonyour
mobilephone?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 24
Bloomberg-DigitalAdvertising
24/32
27.27% 150
18.91% 104
18.73% 103
9.27% 51
25.82% 142
Q24Ingeneral,howbothersomeisadvertisingwhenusingappsonyour
tablet?Answered:550 Skipped:35
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
Total 550
Extremelybothersome
Quitebothersome
Moderatelybothersome
Slightlybothersome
Notatallbothersome
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 25
Bloomberg-DigitalAdvertising
25/32
2.37% 13
5.29% 29
10.04% 55
22.08% 121
60.22% 330
Q25WhatisthelikelihoodyouwouldpayafeetobrowsetheInternetwithoutbeing
subjectedtoads?Answered:548 Skipped:37
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
Total 548
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 26
Bloomberg-DigitalAdvertising
26/32
2.19% 12
2.55% 14
8.03% 44
11.31% 62
75.91% 416
Q26Whatisthelikelihoodyouwouldpayafeetousesocialnetworkingsiteswithout
beingsubjectedtoads?Answered:548 Skipped:37
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
Total 548
Extremelylikely
Quitelikely
Moderatelylikely
Slightlylikely
Notatalllikely
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 27
Bloomberg-DigitalAdvertising
27/32
23.91% 131
14.05% 77
20.26% 111
18.43% 101
23.36% 128
Q27Towhatdegreedoyoufindadsthatareveryspecifictoyourpersonalinterests
creepy?Answered:548 Skipped:37
Extremelycreepy
Quitecreepy
Moderatelycreepy
Slightlycreepy
Notatallcreepy
Total 548
Extremelycreepy
Quitecreepy
Moderatelycreepy
Slightlycreepy
Notatallcreepy
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 28
Bloomberg-DigitalAdvertising
28/32
49.27% 270
50.73% 278
Q28GenderAnswered:548 Skipped:37
Male
Female
Total 548
Male
Female
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 29
Bloomberg-DigitalAdvertising
29/32
0% 0
23.18% 127
23.54% 129
27.01% 148
26.28% 144
Q29AgeAnswered:548 Skipped:37
<18
18-29
30-44
45-60
>60
Total 548
<18
18-29
30-44
45-60
>60
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 30
Bloomberg-DigitalAdvertising
30/32
24.28% 126
15.99% 83
27.94% 145
17.34% 90
14.45% 75
Q30HouseholdIncomeAnswered:519 Skipped:66
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
Total 519
$0-$24,999
$25,000-$49,999
$50,000-$99,999
$100,000-$149,999
$150,000+
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 31
Bloomberg-DigitalAdvertising
31/32
0.73% 4
8.21% 45
31.93% 175
34.49% 189
24.64% 135
Q31EducationAnswered:548 Skipped:37
Lessthanhighschooldegree
Highschooldegree
Somecollege
Associateorbachelordegree
Graduatedegree
Total 548
Lessthanhighschool
degree
Highschooldegree
Somecollege
Associateorbachelor
degree
Graduatedegree
0% 20% 40% 60% 80% 100%
AnswerChoices Responses
Page 32
Bloomberg-DigitalAdvertising
32/32
8.49% 46
10.52% 57
18.08% 98
6.83% 37
15.87% 86
4.06% 22
7.38% 40
9.23% 50
19.56% 106
Q32Location(CensusRegion)Answered:542 Skipped:43
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
Total 542
NewEngland
MiddleAtlantic
EastNorthCentral
WestNorthCentral
SouthAtlantic
EastSouthCentral
WestSouthCentral
Mountain
Pacific
0% 20% 40% 60% 80% 100%
AnswerChoices Responses