@LJWATSON HTTP://LJWATSON.CO.UK @LJWATSON HTTP://LJWATSON.CO.UK DIGITAL ACCESSIBILITY, STRATEGY & CONTENT DELIVERY Léonie Watson
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DIGITAL ACCESSIBILITY, STRATEGY & CONTENT
DELIVERYLéonie Watson
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OVERVIEW
● Importance● Benefits● Strategy● Content delivery● Technical communication
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DIGITAL ACCESSIBILITY: IMPORTANCE
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IMPROVES COMMUNICATION
● Information about your products and services will reach millions more people
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MINIMIZES LEGAL RISK●Meet your obligations under UK,
European and international legislation
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BRAND REPUTATION● Digital accessibility positively
promotes your brand reputation
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DIGITAL ACCESSIBILITY: BENEFITS
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YOU BENEFIT● Communicate more effectively
with many more people
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WE BENEFIT● People with disabilities, or with a
temporary loss of ability
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EVERYONE BENEFITS● Everyone is a niche audience,
with multiple platforms, devices and assistive technologies
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DIGITAL ACCESSIBILITY: STRATEGY
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POLICY & GOVERNANCE● Define your digital accessibility
goals and a timetable for achieving them
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DOMAIN CHAMPIONS● People with experience and
knowledge of digital accessibility
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EVERYONE'S RESPONSIBILITY
● Professional pride, professional development, and quality metrics
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GUIDELINES & RESOURCES
● Training, guidelines, frameworks and libraries
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DIGITAL ACCESSIBILITY: PROJECT MANAGEMENT
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WATERFALL PROJECTS● Include accessibility
requirements in your brief● Build in key stage accessibility
checks throughout the project● Test at key stages with disabled
people from your target audience
●Make "go live" dependent on accessibility requirement sign-off
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AGILE PROJECTS●Make accessibility a prerequisite
of task completion● Build light accessibility checks
into every sprint● Test after milestone sprints with
disabled people from your target audience
● Iterate based on outcomes of checks and testing
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DIGITAL ACCESSIBILITY: CONTENT DELIVERY
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DELIVER CROSS-CHANNEL
● Communicate through different channels, and over different social networks
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KNOW YOUR AUDIENCE● 45 to 64 year olds are the fastest
growing social networking demographic
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BE RECOGNISABLE●Make it easy to identify your
brand, and create trust through brand recognition
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MAKE IT EASY● Communicate simply, clearly and
visibly
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DIGITAL ACCESSIBILITY: TECHNICAL
COMMUNICATION
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HEADINGS● Create a consistent structure
with a logical hierarchy
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LISTS● Group two or more related items
into lists● Use bulleted, numbered and
definition lists
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LANGUAGE● Use plain and simple language,
and short sentences● Explain subject matter words
and phrases
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ABBREVIATIONS●Write phrases in full with the
abbreviation or acronym in parenthesis
● Use the abbreviation or acronym freely after that
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IMAGES● Use images to help people
understand complex themes● Describe images so everyone
can enjoy them
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LINKS● Use link text that can be
understood in isolation● Use the name of the chapter,
page or website that the link leads to
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SUMMARY● Understand that digital
accessibility is important● Know that digital accessibility
benefits everybody● Put in place a digital accessibility
strategy●Make digital accessibility part of
every project● Use digital accessibility to
communicate effectively
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THANK YOU!