Digital accessibility in a post truth world

Digital accessibility in a post truth world

Stewart Hay Managing Director

Tweet me at: @ohmydeity

creating an inclusive digital world

intopia.digital

1 in 5 Australians have a disability

WCAG is necessarybut not sufficientfor a satisfactory user experience

Credit: @DodgyDesign_

Post truth accessibility

BOM Weather App released in October 2016

Does not conform to WCAG 2.0 AA requirements

Water Levels App released in January 2017 also has accessibility issues

10xintegration

testing

15xcustomer beta

testing

Estimates of relative cost of re-work

1xdesign

5ximplementation

30xpost product

release

Source: https://konceptapp.com/blog/2015/12/03/how-

much-would-you-pay-to-save-a-product-with-bad-UX/

Agency required to meet WCAG 2.0 AA conformance

Agency provided access to accessibility experts

Accessibility audit found issues in more complex features on the site

Policy is not enough

Better execution is needed to embed into orgnisation DNA

Who is responsible for accessibility?

Get educated› Know your responsibilities

› Include executives, project managers and business analysts

› Upskill whole project team including designers, developers, testers, content writers

Accessibility from the START› It should be integrated from design to testing

› Include it in requirements

› Should be part of procurement assessment

› Leverage experts in accessibility

Users! Users!! Users!!!› Involve diverse users in research and discovery

› Get real people to test your digital application

Use an audit safety net› Make sure agency/project team know

› Use independent auditing

› Automated testing is not enough

› Use assistive technology

› Get educated

› Accessibility from the START

› Users! Users!! Users!!!

› Use an audit safety net

Let’s continue the conversationStewart Hay Managing Director

Tweet me at: @ohmydeity

Tweet us at: @intopiadigital

creating an inclusive digital world

intopia.digital