Digital

A Digital Marketing Presentation

Presented ByAkshit Jain 15bsp0140

Akash Gupta 15bsp0113Akshay Kumar Paswan 15bsp0134

Manash Pratim Nath 15bsp0662Nishant Singh 15bsp0771Baivab Mishra 15bsp0298

What is Slide Share

SlideShare is a slide hosting service, acquired by LinkedIn in 2012. It allows users to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either privately or publicly.

The slide decks can then be viewed on the site itself or can be embedded on other sites. Just as YouTube allows users to upload and share videos, SlideShare allows users to upload and share slideshows. 

Although the site was originally intended for businesses to share slides amongst employees, it has expanded and now hosts a huge number of slideshows which have been uploaded for anybody to view

SlideShare is currently only used by around 17 percent of B2B marketers.

Why to use Slide Share

SlideShare is far more practical and less time-consuming process. 

Using SlideShare means you will be able to tap into the large number of SlideShare visitors and raise your own profile. 

Using SlideShare is low cost, since there is both a free account option and the option to go pro. 

Using SlideShare is easy, Using SlideShare will allow you to grow your brand and is

perhaps the platform which can best accommodate more detailed and in-depth content – i.e., content that may not be appropriate for sharing on other social channels. 

7 ways

1: Draw People in With Well-Designed Slides

SlideShare’s audience expects high-quality presentations and rewards them with clicks & views.

SlideShare has over 60 million unique visitors a month, generating over 215 million page views. With that kind of traffic, the issue of supply and demand isn’t lack of content—it’s lack of well-designed and useful content.

That represents a great opportunity for small business owners like you. Unless you or your brand is already well-known, that’s likely a

few hundred more views than a new Twitter, YouTube or Facebook account would get you.

2: Rank Higher With Keywords and Phrases

How you use keywords and phrases in your slides can impact your success on SlideShare. As on any other site, users search for what they’re looking for. Make sure they can find you.

While it’s not hard to optimize your slides, many people overlook a few basic tweaks that could help them rank higher overall.

One easy change you can make is to use your keyword as a filename.

Also include your keyword or phrase in the title and description of your presentation, as well as the tags. Make your keyword the first tag for the presentation, and then choose closely related tags to follow.

Use your keyword in the Title, Description and Tags sections

3: Appeal to Readers With How-To Guides

Visual content is hot and it’s not going away. SlideShare is an obvious fit for visual content.

Slides make it easy for viewers to see how to complete steps, go at their own pace and jump back and forth as needed.

A how-to guide on SlideShare lets you avoid overwhelming viewers by giving them information one slide at a time.

If you’d like, you can upgrade your SlideShare account to include video in your presentation as well.

4: Grab Attention With List Titles

Readers love lists. If you visit any popular website, you’ll see more than a few headlines that include a list. That’s because they work. The same is true on SlideShare.

With just one list presentation, you can lure readers in and get on the radar of the people who matter in your space. If you’re lucky, they’ll share the presentation with their followers.

For every 10 emails industry influencers get telling them they’ve been listed in a blog post

5: Share Useful Industry Information

White papers put marketers between a rock and a hard place. If your white paper isn’t packed with information, readers don’t think it’s special. If it’s too long, you lose their attention.

 Create slides that include links to relevant sections of your industry white paper so your audience can focus on the areas they’re most interested in.

When you make it easy for viewers to find the information that best pertains to them, they’re more likely to view your presentation and click through to your related content.

6: Post Presentations to LinkedIn LinkedIn is fast becoming the go-to spot for business for business

professionals  to educate themselves on industry-related topics. That makes it a great place to promote your well-designed, professional SlideShare content.

Anytime you post a presentation on LinkedIn, share it as a status update in both your personal profile and company page.

Once you add the link to your presentation, you have an attractive way to stand out from other profile and encourage people to click through for your content.

I am Here to help other business

7: Get Featured on the SlideShare Homepage. Each day, SlideShare hand-selects around a dozen

presentations to feature on their homepage As you’d expect, being featured on SlideShare’s

homepage results in a lot of additional exposure for your presentation..

SlideShare staff hand-picks which presentations they put on the homepage. If you follow SlideShare’s guidelines you’ll dramatically increase your chances of being noticed

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Lets Show You How practically It Looks & Work