The font looks similar to that of a type writer, which implies Ed writes all his songs alone, giving him authenticity- an element of Indie genre. His name is much bigger than all In small white font the same as all the above, features the popular songs that had been on the top charts the year of the album release. This is a typical convention of digipak adverts as the audience/ possible The release date is in a contrasting black colour against the orange background and white font. To have an album release date is a typical convention of digipak adverts. The black font The symbol of a paw is shown next to Sheeran’s name, this is a symbol that is shown across his work- particularly noticeable on his guitar. This effectively The image of Sheeran’s face dominates the poster, making it the most eye-catching part of the advert, as he is the unique selling point of why individuals would buy the digipak. The overall theme of the advert mirrors the exact The close up of a drawn picture by Philip Butah, suggests Sheeran takes in to account the artistry of other people, making him a down to earth person. The realism of the drawing is an element that conveys the indie The direct address garbs the audience’s attention, creating a captivating effect for them to buy the album and be immersed in the advert. The serious stare also implies Sheeran takes his work seriously. To have an The orange background may be a reference to Sheeran’s iconic ginger hair, as he is well-known for this style. This Sheeran has included the numeric sign ‘+’ instead of the worded as his album name. This creates an effective logo that matches his The website link below is Ed Sheerans music site. Here the audience are able to see his other platforms via cross- promotion and view his content online. This is generally a The institution and label logos are printed on the bottom right. This is a typical convention of digipak adverts to promote the